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Solution to improve the situation of the farmers in India.

Solution to improve the situation of the farmers in India.

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Farm in Farm in Presentation Transcript

  • By, Vipul Sonavane Dhruv Bansal Vannessa Borges
  • Elevator Pitch  Prices of essential food commodities are rising very fast  condition of farmers is continuously deteriorating due to inaccessibility to adequate information.  NGO’s working to improve the condition of farmers in India. But their resources are spent in finding the problem of the farmers, than providing solution.  Information can be exchanged on either side by using basic technological tools.
  • Problem Definition  Currently in India, almost 40% farmers are moving out of     the agriculture business, as it requires more hard work than a normal 9-5 job. Attention and information are crucial things in farming. Because of the unknown challenges farmers do not want their next generations to do the same business. The main problem behind this situation is the lack of information and technology unawareness. With help of government schemes and modern technology farmers can generate more revenue than even a similar manufacturing company, but this information is not reaching to the farmers View slide
  • Solution 3 1 Call SMS Farmer call or SMS to Customer Care Propagate the problem 2 4 5 CC will call to farmer with Solution Provide optimum solution Take Help from database, Agronomist or NGOs View slide
  • Solution Description Initially we are focusing only following two information: 1) Information about government schemes: We will match up the problem of farmer to any of the government schemes available 2) Technical Information: 1) Which crop to take in which farm and in which season 2) Which and how much resources are needed 3) Weather forecasts.
  • Define the opportunity (Market)  India is the second largest farm products producer in the     world Agriculture and other allied sectors like fishery and forestry accounted for around 17% of the GDP in 2009 50% of the workforce in India is in these businesses Around 40% of the people who are in this business are facing problems and they want to quit this business Over 800 Million people of 1.2 billion population uses mobile phone service
  • Business and Revenue Model  We are non profit organization  Three of us will work together to start the business.  We will get into strategic alliance with India’s biggest telecom provider which has presence in even smallest village in India “BSNL” for providing telecom services  Donations: NGOs which mainly work for farmers welfare  Advertisement or promotions of products: While providing technical information about resources we will promote their products.  Franchising business model in other countries once successful in own country.
  • Competition  Indisha:  This is government owned customer care centre in India dedicated to farmers  This is very inefficient till now, as people recruited for providing solution has very basic knowledge about farming  They don’t provide any details about government schemes  They don’t provide any information on weather reports  Also, there are some NGOs which are dedicated to farmer welfare but as mentioned earlier they have not yet delivered any efficient solutions
  • Traction (Customer Development/Metrics)  Growth of complaint traffic increase per month.  Percentage fall in incoming call/percentage increase in SMS complaints.  Mobile application usage for complaints/totals complaints used.  Percentage of (solutions implemented/complaints received) per month.
  • Next steps/Milestones  Step 1 – Finding NGO involved in irrigation activities near a     Tier 2 city in India. Step 2 – This Tier 2 city will be ideally closer to the so called sugarcane belt where poverty is highest. (Identified city – DehraDun, Uttrakhand(Overnight Trains covering the Region) Step 3 -Advertising of the modified helpline in the region. Step 4 -Creating and maintaining the database of complaints. Step 5 -Tie ups with the agronomists.(Irrigation and weather focus).
  • Team Bios Vipul Sonavane: “To change the system you have to be in a system”. 5 year working experience in IT services in financial institutes, MBA from Hult international business school, Have worked with NGOs like Save The Children which work for child welfare, Passionate for a cause and giving back to society, good at analyzing problems, troubleshooting, managing and finance. Dhruv Bansal: “Change people and system will change itself”. 6 year work experience as Navigating Officer in Merchant Navy, MBA at Hult International business school, Did people management in diverse ethnic backgrounds while traveling overseas. Share the same passion to fight for the cause, Good at marketing, persuading and People relationship. Vannessa Borges: “Tell me the plan, I will make it real” 4 years work experience in Sales and Marketing in Pharmaceutical Industry, MBA at Hult International Business School, Worked extensively with Hospitals. Share the same passion to fight for the cause, Good at communication, decision making and People management.
  • Use of the investment  We will be a NPO, so all money received from the Partners will be brought back into the enterprise.  Initial setup Cost will be 50,000 USD for year 1.  Subsequent cost will be maintained as 50,000 USD for coming years. This will cover cost for a quarter of 3 executives , 5 customer care resources and 3 experts.  We will raise a targeted 60,000 USD every year from our partners as investment to cover our expenditure.