Paying attention
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  • 1. PayingAttentionby Violeta Piñon
  • 2. StoreObservationBeforeEnteringtheStoreexperience:• Offers in thewindow are supposedtoattractpeople• Store looks closed, doesnot invite me in• Can’tseethroughthewindow, can’tseethe sales person
  • 3. In SportsStore:• Shows big halls for wandering around• Storage boxes are on display, invites you to try on• Design and colours arecoherent• Designed for families to come in together
  • 4. In SportsStore:• Bug mirrors incourages customers to try clothes on• Weakness: the signs PARA MAMA do not coincide withe the store s image and design colours
  • 5. In Toy Store:• Colourful window shows the newest toys• Signs with prices and toys for all ages• Toys are arranged on the floor for small children to reach and pick• Weakness: a ladder between toys represents a hazard for kids playing around
  • 6. In Decoration Store:• The spirit of the store begins on the street, with the decoration of the trees• Plants, door and window are all in synchrony• Inside, a sign encourages customers to go up the stairs and find more products• Couch is used to show cushions
  • 7. In Decoration Store:• Producs are arranged in kitchen, for people to notice what they are for• Many products need a sign explaining its use• Weakness: next to a goodbye sign, we can see a baby carriage which was not able to make it to the top floor
  • 8. In Coffee Shop:• The whole decoration shows the spirit of the place• Bike storage in the window incourages bikers to come in for coffee• Muffins and cakes are exhibited to attract people and cense the environment• Backyard is decorated to the inside and covers machines and deposit