Google China Censorship Issue Case Study

9,240 views

Published on

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
9,240
On SlideShare
0
From Embeds
0
Number of Embeds
346
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Google China Censorship Issue Case Study

  1. 1. Google China Censorship Issue Case Study of Corporate Lobbying
  2. 2. <ul><li>Situation </li></ul><ul><li>Background </li></ul><ul><li>Analysis </li></ul><ul><li>Result </li></ul>Outline
  3. 3. What happened?
  4. 4. Chinese Foreign Office Young Chinese online users U.S. Congress JAN 2010 12 th 13 th 14 th 15 th Timeline
  5. 5. <ul><li>suffered attacks from China </li></ul><ul><li>no longer willing to censoring </li></ul><ul><li>may shut down G.cn and offices in China </li></ul>statement:
  6. 7. <ul><li>Chinese Internet is Open </li></ul><ul><li>Internet development is encouraged </li></ul><ul><li>Hack behavior is prohibited by law </li></ul><ul><li>International internet enterprises are always welcomed </li></ul>
  7. 9. Let’s go back a little…
  8. 10. <ul><li>Jan-Apr 2009 </li></ul><ul><li>New regulations started with more censorship online. Google were “on list” twice for providing pornography information. </li></ul><ul><li>The government asked Google to admit mistake and make amends. </li></ul>
  9. 11. <ul><li>18 th June 2009: </li></ul><ul><li>Afternoon - Meeting with Government </li></ul><ul><li>Evening - on CCTV news </li></ul><ul><li>Midnight - Official Statement on Blog </li></ul>
  10. 14. <ul><li>“ We would dedicate more efforts to filter the pulp and inappropriate information online.” </li></ul>
  11. 15. <ul><li>Sep 2009 </li></ul><ul><li>Kai-Fu Lee, former CEO of Google China, left the company </li></ul>
  12. 16. <ul><li>30 th Nov 2009 </li></ul><ul><li>Rumour on Twitter that Google China “is about to shut down.” </li></ul>
  13. 17. Generally speaking, decisions in political system are: <ul><li>Rarely single-facted </li></ul><ul><li>Shaped & taken by several people </li></ul><ul><li>Heavily influenced at a relatively low level </li></ul><ul><li>Evidence-driven </li></ul><ul><li>Negotiated </li></ul><ul><li>No universal template </li></ul>
  14. 18. Lobbying in China
  15. 19. Be <ul><li>Proactive </li></ul><ul><li>Local </li></ul><ul><li>Low profile </li></ul>
  16. 20. Do <ul><li>Talk to them first </li></ul><ul><li>Talk to the right one </li></ul><ul><li>Talk to them in private </li></ul>
  17. 21. Don’t <ul><li>Make it political </li></ul><ul><li>Confront </li></ul><ul><li>Count on third party influence </li></ul>
  18. 22. Don’t <ul><li>Use techniques more appropriate to dealing with the media or influencing opinion outside the system </li></ul><ul><li>Spend more time on communicating their case than considering how the system would respond to it </li></ul>
  19. 23. What did Google do?
  20. 24. <ul><li>“ We want everything to be transparent not secret. That’s why we released the news first . And now we are discussing with Chinese Government too regarding the issue.” </li></ul>
  21. 25. Is Google quitting?
  22. 26. <ul><li>Losing the market of 384 million people </li></ul><ul><li>Losing the Annual Revenue, of 600 million dollars for the first year </li></ul>If they don’t care…
  23. 27. Google CNY Map
  24. 29. Thank you

×