Google China Censorship Issue Case Study

Google China Censorship Issue Case Study of Corporate Lobbying

Situation
Background
Analysis
Result
Outline

What happened?

Chinese Foreign Office Young Chinese online users U.S. Congress JAN 2010 12 th 13 th 14 th 15 th Timeline

suffered attacks from China
no longer willing to censoring
may shut down G.cn and offices in China
statement:

Chinese Internet is Open
Internet development is encouraged
Hack behavior is prohibited by law
International internet enterprises are always welcomed

Let’s go back a little…

Jan-Apr 2009
New regulations started with more censorship online. Google were “on list” twice for providing pornography information.
The government asked Google to admit mistake and make amends.

18 th June 2009:
Afternoon - Meeting with Government
Evening - on CCTV news
Midnight - Official Statement on Blog

“ We would dedicate more efforts to filter the pulp and inappropriate information online.”

Sep 2009
Kai-Fu Lee, former CEO of Google China, left the company

30 th Nov 2009
Rumour on Twitter that Google China “is about to shut down.”

Generally speaking, decisions in political system are:
Rarely single-facted
Shaped & taken by several people
Heavily influenced at a relatively low level
Evidence-driven
Negotiated
No universal template

Lobbying in China

Be
Proactive
Local
Low profile

Do
Talk to them first
Talk to the right one
Talk to them in private

Don’t
Make it political
Confront
Count on third party influence

Don’t
Use techniques more appropriate to dealing with the media or influencing opinion outside the system
Spend more time on communicating their case than considering how the system would respond to it

What did Google do?

“ We want everything to be transparent not secret. That’s why we released the news first . And now we are discussing with Chinese Government too regarding the issue.”

Is Google quitting?

Losing the market of 384 million people
Losing the Annual Revenue, of 600 million dollars for the first year
If they don’t care…

Google CNY Map

Thank you

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Google China Censorship Issue Case Study

by Viola5 on Mar 29, 2010

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Google China Censorship Issue Case Study — Presentation Transcript