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2012 06 14_prague_ebu_qm
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2012 06 14_prague_ebu_qm
2012 06 14_prague_ebu_qm
2012 06 14_prague_ebu_qm
2012 06 14_prague_ebu_qm
2012 06 14_prague_ebu_qm
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2012 06 14_prague_ebu_qm

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Quality Management in News Organizations; EBU Radio News Conference, Prague 2012, Vinzenz Wyss

Quality Management in News Organizations; EBU Radio News Conference, Prague 2012, Vinzenz Wyss

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  • 2.1.2 Sendungskonzepte In spezifischen Sendungskonzepten werden die Ziele und die Machart von Informationssendungen transparent gemacht. Die Konzepte orientieren sich am publizistischen Leitbild und dienen bei der Planung bzw. Kritik einzelner Sendungen als Referenz. Beigelegtes Dokument z.B. Sendungskonzepte, exemplarisches Beispiel der Sendung „Regionews xy“
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    • 1. EBU Radio News ConferencePanel: Building Quality JournalismQuality Management in Media Organizations14-15 JuneProf. Dr. Vinzenz WyssZurich University of Applied Sciencesvinzenz.wyss@zhaw.chZürcher Fachhochschule 1
    • 2. Licenses: Requirements(UVEK 2007: 3, Article 6) OFCOM gives broadcasting licenses to private organisations. Requirements include: - Quality goals and standards concerning form and content of programme - Defined production processes - Sufficient personal resourcesZürcher Fachhochschule 2
    • 3. Requirements concerning quality assurance I1. Quality goals and standards concerning form and content of the programme. They are to reflect the programming mandate and to specify the goals and standards of the single organization. These goals and standards are to be included in documents such as mission statements, editorial guidelines or editorial handbooks. The goals are to be made known among all employees.Zürcher Fachhochschule 3
    • 4. Requirements concerning quality assurance II2. Defined processes which allow for an ongoing control of whether stated quality goals are met. This includes for example briefings, production approval processes and institutionalized programme feedback, all in relation to the above mentioned goals and standards. Furthermore, the result of this feedback is to be made accessible for all employees.Zürcher Fachhochschule 4
    • 5. Requirements concerning quality assurance III3. Sufficient personal resources to fulfil the programming mandate. As far as human resources are concerned, training to meet the defined programme requirements is to be implemented. Performance reviews with employees and written-down agreements on goals to be achieved should help to communicate the quality standards.Zürcher Fachhochschule 5
    • 6. Zürcher Fachhochschule 6
    • 7. EFQM Excellence Model ENABLERS RESULTS People People Results Key Policy & Leadership Processes Customer Results Performance Strategy Results Partnerships Society Results & Resources INNOVATION AND LEARNING Zürcher Fachhochschule EFQM
    • 8. www.media-society.org/Zürcher Fachhochschule
    • 9. www.media-society.org/Zürcher Fachhochschule
    • 10. Quality assurance• On the editorial level maintaining quality includes all the systematically planed procedures which contribute to determining journalistic production process or services or to improve them and adjust them to previously defined requirements – quality goals.• Quality assurance thereby helps to define corrective measures to meet the set standards and to overcome deficits.• To develop, steer and ensure quality in the media companies, suitable management concepts are necessary, which develop the corresponding structures and creates internal guidelines.Zürcher Fachhochschule 10
    • 11. Media Quality Management Model Rules Resources Output Outcome Regeln Ressourcen Output Outcome Quality Norms Allocative Autoritative Content AudienceObjectives Q-Ziele Normen Allokative Autoritative Inhalte Publika Editorial Organisational Q-Standards: Statutes People Policy Redaktions- Structure Organisations- Q-Standards: Effects: Leitbilder Personal statute struktur Relevance Wirkungen: Money, Relevanz Diversity InformationGuidelines Ethic-Codex Journalisten- Hierarchy Vielfalt Leitlinien Infrastructure Geld, Technik Hierarche Accuracy Understanding Information kodex Richtigkeit Fairness Verstehen Orientation Aktualität Orientierung Transparency Transparenz Identification Knowledge Sicherungs- PartizipationConcepts Konzepte Standards Ethik-Kodex Wissen (Education) Processes Prozesse Interaktivität Narrativity Partizipation Narrativität Interactivity preventive accompanying ex-post Briefing Coaching Feedback Storyline Feedback Self-Criticism Planning (Fact-) Checking Audience Research Zürcher Fachhochschule
    • 12. (a) Quality policy and rules• The management should provide evidence of its commitment to well-defined core values. The quality policy of the management should be formalized in the form of a widely disseminated document that is reviewed at least once a year.• This document could for example include an editorial charter that guarantees the independence of the media organization from any kind of power, be it political, economical or other.• A code for programmes or mission statement, an ethical code or a quality manual includes e.g. professional norms of quality journalism, such as pluralism of opinions and points of view, consideration for minority groups, promotion of diversity etc.Zürcher Fachhochschule 12
    • 13. BBC Editorial Guidelines1. THE BBCS EDITORIAL VALUES 10. POLITICS, PUBLIC POLICY AND POLLS2. Editorial Values 11. WAR, TERROR AND EMERGENCIES3. ACCURACY 12. RELIGION4. IMPARTIALITY 14. EDITORIAL INTEGRITY AND INDEPENDENCE FROM5. HARM AND OFFENCE 15. CONFLICTS OF INTEREST6. FAIRNESS, CONTRIBUTORS AND CONSENT 16. EXTERNAL RELATIONSHIPS AND FUNDING7. PRIVACY 17. INTERACTING WITH OUR AUDIENCES8. REPORTING CRIME AND ANTI-SOCIAL BEHAVIOUR 18. THE LAW9. CHILDREN AND YOUNG PEOPLE AS CONTRIBUTORS 19. ACCOUNTABILITY Zürcher Fachhochschule 13
    • 14. BBC Guidelineshttp://www.bbc.co.uk/guidelines/editorialguidelines/guidelines/e.g. ACCURACY – Principles – Gathering Material – Avoiding Misleading Audiences – Managing Online Content – Checking Programmes – Correcting MistakesZürcher Fachhochschule 14
    • 15. Media Quality Management Model Rules Resources Output Outcome Regeln Ressourcen Output Outcome Quality Norms Allocative Autoritative Content AudienceObjectives Q-Ziele Normen Allokative Autoritative Inhalte Publika Editorial Organisational Q-Standards: Policy Statutes Redaktions- People Structure Organisations- Leitbilder Personal Q-Standards: Effects: statute struktur Relevance Wirkungen: Money, Relevanz Diversity InformationGuidelines Ethic-Codex Journalisten- Hierarchy Vielfalt Leitlinien Infrastructure Geld, Technik Hierarche Accuracy Understanding Information kodex Richtigkeit Fairness Verstehen Orientation Aktualität Orientierung Transparency Transparenz Identification Knowledge Sicherungs- PartizipationConcepts Konzepte Standards Ethik-Kodex Wissen (Education) Processes Prozesse Interaktivität Narrativity Partizipation Narrativität Interactivity preventive accompanying ex-post Briefing Coaching Feedback Storyline Feedback Self-Criticism Planning (Fact-) Checking Audience Research Zürcher Fachhochschule
    • 16. Minimum Standards for Editorial StatutesThe editorial staff represents the moral and intellectualcapital of the public service broadcasting station;The appointment and dismissal of the editor-in-chief, orequivalent by management must be confirmed by theeditorial staff by majority vote;The editorial staff must be consulted on decisionswhich affect definition of editorial policy and content ofthe broadcasting station;The editorial staff has the right to participate withmanagement in the joint development of editorialcodes/guidelines;Zürcher Fachhochschule 16
    • 17. Quality Assessment: Documents & Processes Media Type TOTAL Public BC Private BC (Radio & TV) (Radio & TV) Print Online 2008Quality Policy /Guidelines 75 60 43 37 52Ethic-Codex 66 38 24 29 35PR-Guidelines 43 30 19 23 25Discussion about quality 63 52 28 29 36Always check offorwarded information 60 39 34 24 41Check a segment beforetransmission 73 37 59 60 59Institutionalized feedback 77 53 45 22 52Performance reviews withemployees Zürcher Fachhochschule 78 51 38 48 47 17
    • 18. uration process in the media organisations rules of resources of domination signification/legitimation concepts: facilities: e.g. „invesitigative journalism e.g. time, manpower, norms: knowledge, archive, e.g. independence, accuracy processes recursive process to communicate / to exert to legitimate power
    • 19. (b) Resources and processes• The management should identify and document all the processes having a direct impact on the quality of editorial content, the relationship with advertisers, the relationship with external suppliers of content, the measurement of audience figures and listeners/viewers’ satisfaction, and the management of human resources.• The organization should have clear rules of recruitment and professional development options for all its employees.• The organization should establish an in-house critic, or a “content evaluation commission”, and put in place a quality or ethics committee and mediation mechanisms (e.g. ombudsman) to deal with external complaints.Zürcher Fachhochschule 19
    • 20. People: Human Resource Management• Annual evaluation of each employee / employee satisfaction• Periodic goals setting for each employee• Job descriptions for all positions• Clear and transparent procedures to appointment and resignation of employee• Clear and communicated rules for salary and professional evolution• Assessment of training needs of each employee• Specific policy and appropriate budget for on-going trainingZürcher Fachhochschule 20
    • 21. Input Quality PolicyC Segment of Fact StudioM radio Sheet ControlS program Sources Archive Contacts Dokuments Audience Research / People InfrastructureHR Evaluation Report Zürcher Fachhochschule
    • 22. Planning process: „Message wish“„The listener should……experience / understand / know / recognize etc. ……why / that / if / how much etc. …… the protaginist / the hero / the victim …… only slowly / fastly / successfully etc. …… helped / decided / supportet etc. …… this decsion / the event / the victim etc.… altough / while / despite… etc …“ Zürcher Fachhochschule
    • 23. Check/Feedback:„What do You think about my program…“Zürcher Fachhochschule
    • 24. Check/Feedback:„What do You think about my program…“ Idea of Quality !Zürcher Fachhochschule
    • 25. Quality Assessment: Documents & Processes Media Type TOTAL Public BC Private BC (Radio & TV) (Radio & TV) Print Online 2008Quality Policy /Guidelines 75 60 43 37 52Ethic-Codex 66 38 24 29 35PR-Guidelines 43 30 19 23 25Discussion about quality 63 52 28 29 36Always check offorwarded information 60 39 34 24 41Check a segment beforetransmission 73 37 59 60 59Institutionalized feedback 77 53 45 22 52Performance reviews withemployees Zürcher Fachhochschule 78 51 38 48 47 25
    • 26. Evaluation BAKOM Massnahmen Commitment Quality Goals / Documents Ressourcen & Prozesse Evaluation intern extern Education system Verantwortliche Sendeleitung Dokumentation Infrastrukture Personal- Vereinbarung mit Organisation / workflow n, Organisationsstruktur: entwicklung Evaluationsstelle Arbeitsplätze Aufbau- und Ablauf-Struktur Planning Analyse Ist-Zustand Sicherungsprozesse (Briefings, Aus-/Weiterbildung/Feedback: Abnahme, Sendungskritik) Evaluations- Feedback Processes Workshops, Sendungskritiken bericht Idea of / contact with audience Coaching Evaluationsstelle: z.B. Certimedia, Zürcher Fachhochschule z.B. MQA 0800 /
    • 27. Check/Feedback:„What do You think about my program…“Idea of Quality !Zürcher Fachhochschule

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