Trading Impact On Trade Oﬀ Trade Volume: 30%(FR) 70%(FR) 70-‐90%(US) Value: 70%(FR) 60%(PT) Decision: 80% On the spot 70% Based on price
Trivia Numbers 52.1 23,497,913,000 Consump5on per Capita (L) World 2009 consump5on (L) (FR,2006) 48,6% 22.5 Share of Top 5 Countries Consump5on per Capita (L) (AU,2006) > 1,000,000 > 1,000,000,000 World Number of Wineries Regular Wine Drinkers In the 80s, Med Countries account for 47% of consump5on. Now is 36% ! RATIO = 1 Winery per 1,000 drinkers
Wine is Passion Average drinker is LOST. That’s why he’s looking for RaWngs. Average wine lover is not a wine guru. Actually, a wine list is a hot potato ! Average wine lover is not a wine professional. He likes wine, but also like cinema, travel, music. Average wine lovers is an emoWonal being. Drinking is an emo5onal experience. Too much InfomaWon Too few InfomaWon bad 5ming good 5ming Tens of thousands of wine sites A few dozens / hundreds wines Millions of wine cri5cs Black leers in white paper Hundrends of Ra5ngs No emo5on No marke5ng
Wine is Unique !Every Single Year ! By Region Red, Wine and More Selected Cuvées
Marketing On ! Marke5ng OFF Wineries design carefully labels. But guests don’t see them! Wineries have a story. But guests don’t know it! Wine makers try to make a great wine. But guest don’t grasp how!
Re-Connecting Winery Wine Lovers Directly. Instantly. With no loss of informaWon.
Marketing On ! Wine List InnovaWve, Easy to Handle. Select with ease. We are in the 21st Century. Get in touch in iWorld See wine from diﬀerent angles. By region, wineries, varie5es, types.
Marketing On ! RecommendaWons Daily control of recommendaWons. Have a new wine list daily or weekly Work with wineries in promoWons. Have a new wine list daily or weekly Manage lunch / dinner . Changes prices on the ﬂy
Marketing On ! Wine List Several Skins Choose out of three skins. New Searching CapabiliWes. Geographic, Type, Varietals. LocalizaWon, Ultra-‐Local Any language supported
Marketing On ! Wine Details Make an emoWonal connecWon. Great imagery if wine boles. Give more informaWon. Sa5sfy wine lover curiosity Allow wine lover to remeber. “I Like” / Guestbooks registra5on
Marketing On ! Winery Details Establish a direct link with the Winery. Wine lover sees the owners, feel the terroir. Learn more. About winery, region, varie5es “Travel” around in a winery. More wines from the same winery.
OutcomeDrives up sales from 10% to 60%. By eﬀec5vely managing Recommenda5ons By UpSelling, Shib from Sob drinks! Improves Guests SaWsfacWon Great Wine List! Facebook, Web 2.0 Connect. Game Changes More wine rota5on. More wine tas5ng. More variety. Backoﬃce work simpliﬁed.
Connecting the Wine World Gonçalo Caeiro e: Goncalo.caeiro@wine-‐is.com