New product development and launch consultancy. Relaunch of existing products and brands with USP. processed Food & Beverage categories. Contact 9049094060

2. Vinod Gaikwad
15 years of experience in Market Research, Product & Brand
Management, Sales, Marketing & Business Planning.
Work Experience
IMRB - Market Research
HUL - Sales
Desai Brothers Ltd. – Marketing & Sales
Products Developed- Pickles, Paste, Ready-to-cook,spices, Papads ,
RTE, Frozen, Pulps, Fruit & Vegetables in vinegar
Green Ways Foods & Beverage (D) Pvt. Ltd – Sales, Marketing &
Business Plan,
Products Developed-Fruit Juices, Energy Drink & Cocktail Mocktail
Mixers
Muster Maven- Research, Brand Key designing, Marketing plan
development, Business plan designing and launch of products
Product Developed- Frozen, Namkeen, PDW, fruit Drink, Edible oil,
Bakery products etc

3. New Product Development & launch
 Carrying out UNA studies for basic category understanding among various segments
 Identification of the new product categories based on Market visit
 Study and analysis of the secondary sales data to arrive at the potential products mix.
 In-house structured evaluation of the competitors product with R&D team.
 Designing the product requirement for R&D team for product development.
 Visiting Markets, Restaurants, kitchens to get the authentic recipes for the product development.
 Getting the products developed from R&D team.
 Getting them evaluated from theTG through blind organized studies like FGDs, CLTs, Product
placement, Cabinets and kitchen audits.
 Finalizing the recipes based on the product benchmarking and product costing.
 Identifying the third-party vendors for commercial product manufacturing and raw material
buying.
 Carrying out the third-party capacity audit with Operations team.
 Finalizing the commercial terms and agreements post negotiation.
 Getting the products manufactured
 Developing the packaging
 Finalizing the pricing based in market trends and product costing
 Launching the product in the market with 360 deg marketing support
 Consumer feedbacks and corrections (if any)

4. Live Case Study: Mother’s Recipe Spices
Recommendations of McKinsey:
1. Re-launch Mother’s Recipe
(MR) Pickles
2. Launch Blended Spices
3. Launch Papads
4. Launch Namkeens
Spices:
1. Initial Product Portfolio
2. Packaging innovation:
Standipack with zipper, for
retaining freshness even after
opening the pack
Getting theTaste Right:
1. Regional differences
2. Study formulation of regional
brand leaders
3. Develop 2-3 options for each
spice
ConsumerTesting:
1.Across Regions
2. Prepare dishes, e.g, Chana
Masala
3. MR options & regional brand
leader
4. Identify most preferred
5. Note suggestions
FineTune formulation & test in
in-house panel
Costing, Pricing, margins
Test Launch in two towns:
1. Product placement
2. POS material
3.Wet sampling
4. Consumer feedback
Fine tune Marketing Mix &
National Roll Out
5-year Business Plan:
Industry size/ growth
Market share
Sales plan
Marketing plan
P&L