Seminar 2c tencent group (vinitaly)
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Seminar 2c tencent group (vinitaly)

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    Seminar 2c tencent group (vinitaly) Seminar 2c tencent group (vinitaly) Presentation Transcript

    • DIGITAL MEDIA TECHNOLOGY & WINE SERIES SOCIAL MEDIA MARKETING & WINE (Tencent) 1
    • #vinitaly2013 @vinitalytour@steviekim222 2
    • • Alfonso Cevola, Corporate Director Fine Wine at Glazer’s & 2012 Wine Blog Awards Winner• Alder Yarrow, Founder of Vinography• Leos Tian, Director of New Food Magazine• Gong Dan, Senior Editor of Sh.QQ.com• Marcello Albergoni, Sales Director Talent Solutions, LinkedIn Italy 3
    • Tencent 4
    • one step online lifestyle services Tencent group = No.1 in China
    • TencentNo.1in China&No.4 in the world internet company (Unit: USD Billion) Internet company market capitalization rankings Source : Yahoo Finance in 2012,5.31 •Founded in November 1998 •Stock Exchange in Hong Kong 2004 •Branches all around the world 20000staffs 04/19/13 •one-step online lifestyle services profoundly influenced
    • QQ We chat04/19/13
    • QQ IMMore than IMLink to wine business 04/19/13
    • QQIM | the worlds largest online community largestonline community at the time. 2012, 784 million active user accounts approximately 157 million users online Each QQ users have at least 70 friends, QQ dialogue over 8 billion times a day. 9
    • QQIM | Cooperation with nokia How many users changed their qq skin :The Nokia “red cloud”qq skin activities 7,635,960QQ IM Conversation window QQ IM Main Page
    • WECHAT wechat wechat ■ User QTY 300 million 20 countries high-end users ■ Link to Wine business
    • LINK to Winebusiness 以手机通讯录为 核心,打通 QQ 关 系链 、微博关 系链 、邮 箱关 系链 、朋友关 系链 。own followers broadcast imformation (one-to-many) Directional push
    • Cooperation with Chevrolet scan scan •QR CORD
    • Other main products www.qq.com 用户总览 Tencent weibo 425 million registered users active users 170 million, Page View: active accounts : 68 million2.17billion Tencent video Monthly amount of video playback: 2.3billion Monthly user to override: 90million 频道日均流量 首页日均流量 日均用户数(万) ( 万) ( 万) 217,955 4,856 15,712 *Source : iUserTracker *Source :腾讯 2011Q3 财报 14
    • Mobile| We are China largest mobile service provider 70% of China Mobile GPRS traffic from Tencent wireless service. Mobile QQIM Mobile www.qq.com Mobile QQ browser Mobile tencent weibo Source: 腾讯内部 2011 年 8 月统计数据All products has mobile equivalents/applications
    • 04/19/13