Seminar 1d m1nt cellars (vinitaly) ppt

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Seminar 1d m1nt cellars (vinitaly) ppt

  1. 1. DIGITAL MEDIA TECHNOLOGY & WINE SERIESE-COMMERCE: BREAKING DOWN THE GREAT (E-)WALL OF CHINA (M1nt Cellar)
  2. 2. #vinitaly2013 @vinitalytour@steviekim222
  3. 3. • Janet Wang, Head of International Business Development, Tmall (Alibaba Group)• Naran Andreyev, CEO, M1nt Cellars• Jared Liu, Founder/CEO of YesMyWine• Alvin Huang, Founder of Vinehoo
  4. 4. In late 2012, M1NTCELLARS.com was created as a platform catering tothe Chinese market’s tastes and interests by providing the best qualitywines and spirits at the best prices in China onlineAs a known luxury brand, we guarantee the best personalized care to allour customers, provide the most reliable nationwide distribution systemand only deliver the highest quality genuine productsAt M1NTCELLARS.com, we are committed to satisfying the customer andcreating a sustainable, long term business strategy
  5. 5. At M1NTCELLARS.com, we plan to deliver these services through acombination of multiple ecommerce channels and physical retail outlets.Through this expansion of services and reach, everyone can now trustand enjoy the M1NT luxury lifestyle brand thereby creating a newecommerce experience in the China Wine and Spirit marketFurthermore, as a recognized lifestyle brand it ensures we can provideservices to all market segments by guaranteeing the best genuineproducts at all price points.“The younger generation (in China) brimming with optimism from increased opportunity, is nolonger willing to accept the fake culture their predecessors resigned themselves to. While thestratified social classes still promote the worship of big brand names, the willingness to acceptsubstitutes has all but disappeared” Article - Chinese Consumerism – the new “ism” in China10/07/11
  6. 6. China Cool – powered by M1NTCELLARS.COMOur core values of listening to our customers and providing ourcustomers with the best product/services they request is crucialBringing these core values at every price point is imperativeWe ask, monitor, and make product choices based on sales feedback anddemographics in an effort to bring the best value to our customers,everyday.We are also on the look out and experiment with creating /launchingnew products and services that we believe to be “China Cool”Having Shanghai’s best nightclub, lounge and restaurant 5 floors aboveour offices sure does help…
  7. 7. E-commerce in China tobe worth 2.8 trillion Yuan by 2016 According to go-globe.com
  8. 8. Top Reasons Why Chinese Consumers Shop Online Easier to find favorite brand 1% Detailed product info 1% Free delivery 1% More choices 4% Compare prices 7% Convenience 18% Low price 25% Anytime shopping 28%
  9. 9. Projected number of online buyers in China 2011 to 2016 423.4 374.9 322.1 270.9 Growth of users in Millions 219.8 178.4 0
  10. 10. 2012 Market Share Percentage Of Major Search Engines in China 80 70 60 50Axis Title 40 30 20 10 0 Baidu Qihoo Sogou Google Tencent Bing So.com Soso.com 71.76 10.39 7.92 5.07 3.73 0.52
  11. 11. Thank You Naran AndreyevCEO, M1NT Cellars Holdings, Ltd. naran@m1ntcellars.com

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