Seminar 1b yes mywine (vinitaly)

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Seminar 1b yes mywine (vinitaly)

  1. 1. DIGITAL MEDIA TECHNOLOGY & WINESERIESE-COMMERCE: BREAKING DOWN THE GREAT (E-)WALLOF CHINA (YesMyWine)
  2. 2. #vinitaly2013@vinitalytour@steviekim222
  3. 3. •  Janet Wang, Head of InternationalBusiness Development, Tmall (AlibabaGroup)•  Naran Andreyev, CEO, M1nt Cellars•  Jared Liu, Founder/CEO of YesMyWine•  Alvin Huang, Founder of Vinehoo
  4. 4. YESMYWINE & WINE E-COMMERCENEW CHANCE IN CHINA
  5. 5. As the Largest online wine retailer in China, Yesmywine is dedicated todeliver quality products and lifestyle to middle-class families in ChinaAbout Yesmywine.com
  6. 6. 6. May 2011 Series C finaning closingwith 40M USD7.Jun. 2011 HK office opened and HKwebsite lauched8. Dec. 2011 Monthly revenue over30M RMB. Daily sales over 70,000bottles.Milestones9. Nov. 11th 2012 daily sales over120,000 bottles2012 annual revenue 400MRMB, #3 wine retailer and top 13wine importer in China
  7. 7. PlatinumGoldenSliverDiamondMembers
  8. 8. Prouduct
  9. 9. ProuductUnique selection system selects the killer products.Define customerpreference based onuser survey andconsumer feedback.Internal blind tasting byYMW employees(screen out 50%).Sample tasted byrandonly selectedcustomers (screen out).
  10. 10. Multiple Channelswww.yesmywine.comcovering 5.7M membersMobile APPcovering 200,000members
  11. 11. Order HotlineMultiple Channels400-820-8060Catalogue50 representativesOver 200 outbound call seats take careof 400K VVIP customers
  12. 12. Multiple ChannelsTOP1 TOP2TOP1TV-Shopping Channel:E-commerce platform:TOP2 TOP3
  13. 13. Cooperation
  14. 14. Events offline eventsChateau Palmer VIP dinner Chateau Cos dEstournel17th Nov. 2011, YMW CRO Jared become the first one todrink the new year Beaujolais Nouveau."Le Beaujolais Est Arrivé! "Party in 7 major cities of China Le Cercle Rive Droite deGrands Vins de BordeauxMonchhof Dinner Party
  15. 15. Events online events•••–––––
  16. 16. Events online events•••––––
  17. 17. Customer Service••••
  18. 18. Warehouse•• Specialized warehouses for ordinary products wine.•BeijingShanghai••ChengduGuangzhou
  19. 19. Delivery
  20. 20. Strength We restructure the supply chain of wine industryLarge production wineries Middleman with high margins Retail stores wall of wine Marked up prices anduncertain qualityArtisanal wineries & vineyards Unique 4-round selection system just for you Backed by the Yesmywine Promise:Satisfaction guaranteedTraditional Wine StoreYESMYWINE.COMShorten the delivery process, reduce the cost, guarantee the quality.
  21. 21. Heavy wine drinkerLOW PRICEStrength We know what Chinese consumers like
  22. 22. Strength We know what is the most attractive selling pointHIGH RATESCELEBRITYRECOMMENDEDBIGPROMOTIONPRIZEMaster SommelierGerard Basset
  23. 23. Strength We know how to communicate with our consumersAcquisition GapSales GapRetention GapMarketProspect SuspectCustomerLoyal customerLost customerOptimize transactionIdentify “loyalty drivers”and communicate with themIdentify “high risk” customers andavoid run-awayIdentify and pursue crosssales potential
  24. 24. Yesmywine, authorized by the most powerful wine training institution around world- WSET,become the officiallycertificated wine trainging institution.Around 4,000 people of Mainland China took WSET training in 2012, and more than 400 of them graduated fromYMW.StrengthBesides wine, we also provide wine training.
  25. 25. More than 100,000 active comsumers joined ijiujiao.com, which is a social network attached toYESMYWINE.On ijiujiao.com, comsumers write wine notes and discuss with others, join a knowledge group and shareinfornmation with each other, arrange gathering online and meet people offline...YMW provides a platform where comsumers can write about wine without conflicts of interest.Strength we know the power of social network
  26. 26. Honor••••••••••••••

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