Intro seminar b xuwei wang (vinitaly)

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Intro seminar b xuwei wang (vinitaly)

  1. 1. DIGITAL MEDIA TECHNOLOGY & WINESERIESINTRODUCTORY SEMINAR (Xuwei Wang)
  2. 2. #vinitaly2013@vinitalytour@steviekim222
  3. 3. Mr. Shao Li, First Secretary, Department of ForeignTrade, Ministry of Commerce of the People’sRepublic of ChinaMr. Xuwei Wang, Secretary General, ChinaAssociation for Importers & Exporters of Wine &SpiritsProfessor Giorgio Prodi, University of Ferrara (ALMAGraduate School)Pierpaolo Cielo, Marketing & Export Manager of Cieloe Terra S.p.a.Mr. Anthony Zhang, Manager Hoonay Wines
  4. 4. Mr. Xuwei WangChina WineMarket & Forecast
  5. 5. Brief Introduction on CAWSImported wine in ChinaChinese Wine Market in 2012Directory
  6. 6. Ministry of CommerceCFNA-Only National Association forImp & Exp of Food and DrinkCAWS-China Association forImporters & Exporters of Wine & SpiritsCAWS
  7. 7. Approved by Ministry of Civil AffairsEstablished in Nov 2012Only National Association forImp & Exp of Wine & SpiritsCAWS
  8. 8. Leading Wine Importers in China:C&D, Grand Echo, Utran, etc.Leading Wine & Spirits distributors:Beijing Sugar, Tobacco & AlcoholLeading Wine E-Commerce:Jiuxian, Yesmywine, etc.Main Members of CAWS
  9. 9. Imported Wine in China葡萄酒 口进 势迅猛头CharacteristicsConcentrationRatio IncreaseMain SupplierMore MarketShareRapidGrowthBigger ScaleHigherImport Price
  10. 10. Import Grows Rapidly266 million liter,10.4% growth ;USD1.38 billion ,8.1% growth• 4 , 424 importers• 16.9% growth• Average PriceUSD5.17/liter• 2% lowervolume & value grows, number of importers increases,average import price lowerBottled Wine in 2012:
  11. 11. Concentration Ratio
  12. 12. Concentration Ratio DecreaseUSD10 million+, 13 companies, 24% market shareUSD 1 million+, 229 companies, 62% market share37% importers out, more come.
  13. 13. Smaller Scale, Lower Import PriceBottled wine 2012 forexample , USD 10 million+,average price USD 8.52/L ,65% higher than average ;USD 10 million-, lower thanaverage.0246810averageaverage 10million+10million+(unit: $)Bottled Wine Import in 20125.178.5265%
  14. 14. Main Supplier, More Market ShareBottled wine from 54 countries in 2012, 12 countries above USD 10 million, including France,Australia, Chile, Spain, Italy, USA, New Zealand, South Africa, Argentina, Germany, Portugaland Canada.127 million liter and USD728 million from France, 48% of total volume and 53% of total value; 19million liter and USD78 million from Italy.FranceUSD 78 millionAustralia Chile SpainUSD728 million 127 million liter0NewZealandUSAItaly GermanyArgentinaSouthAfricaPortugal19 million literCanada
  15. 15. 2008-2012Import Volume & Value of Wine
  16. 16. 2008 Countries Distribution Diagram ofChina Import Volume of Wine9%Australia9%Spain6%Italy5%UnitedStates3%SouthAfrica16%Argentina17%France32%Chile2%Others1%Germany
  17. 17. 2009 Countries Distribution Diagram ofChina Import Volume of Wine22%Australia5%4%Italy 6%UnitedStates3%SouthAfrica3%Argentina26%France28%Chile2%Others1%GermanySpain
  18. 18. 2010 Countries Distribution Diagram ofChina Import Volume of Wine20%Australia7%Italy 4%UnitedStates1%SouthAfrica1%Argentina26%20%Chile2%Others1%GermanyFrance17%Spain
  19. 19. 2011 Countries Distribution Diagram ofChina Import Volume of Wine12%Australia8%Italy4%UnitedStates1%SouthAfrica1%Portugal 34%12%Chile4%Others1%GermanyFrance20%Spain
  20. 20. 2012 Countries Distribution Diagram ofChina Import Volume of Wine11%Australia8%Italy4%UnitedStates1%SouthAfrica1%Portugal36%16%Chile4%Others1%GermanyFrance18%Spain
  21. 21. 2008 Countries Distribution Diagram ofChina Import Value of Wine16%Australia5%Spain7%Italy5%UnitedStates1%SouthAfrica5%Argentina36%France15%Chile8%Others3%Germany
  22. 22. 2009 Countries Distribution Diagram ofChina Import Value of Wine22%Australia4%Spain5%Italy 6%UnitedStates2%SouthAfrica2%NewZealand41%France12%Chile4%Others2%Germany
  23. 23. 2010 Countries Distribution Diagram ofChina Import Value of Wine19%Australia6%Spain6%Italy5%UnitedStates1%SouthAfrica1%NewZealand45%France10%Chile5%Others2%Germany
  24. 24. 2011 Countries Distribution Diagram ofChina Import Value of Wine15%Australia6%Italy 4%UnitedStates1%SouthAfrica1%NewZealand51%France7%Chile5%Others1%Germany7%Spain
  25. 25. 2012 Countries Distribution Diagram ofChina Import Value of Wine15%Australia6%Italy5%UnitedStates1%SouthAfrica2%NewZealand49%France10%Chile4%Others1%Germany7%Spain
  26. 26. Import Volume of Wine to China2006 - 20122006 2007 2008 200910.98 14.7318.162010 20110102030405017.1230.4936.16Unit : 10 million liters38.802012
  27. 27. Imported Bottled WineTop 4 in imported bottled wine : France, Australia, Chile and Spain.It can be seen from the statistics that the average price of the importedbottled wine was $5.17/liter in 2012, which decreased by $0.11/litercompared with $5.28/liter in 2011, with an decrease by 2%.In 2012, the largest supplier of imported bottled wine was France, and theimport volume was 127 million liters, which had a year increase of 8%and accounted for 48% of the total imports of bottled wine; the importamounted to $720 million, which had a year increase of 3.19% andaccounted for 53% of the total import of imported bottled wine.
  28. 28. Imported Bulk WineTop 3 in imported bulk wine: Chile, Spain, Australia.In 2012, China‘s largest bulk wine importing country was Chile. The importamount was USD 61 million, which had a year increase of 74% andaccounted for 42% of the total imports of bulk wine; the import volume is40 million liters, which had a year increase of 55% and accounted for 33%of the total imports of bulk wine. It exceeded Spain and back to the top.From the import prices, the average price of imported bulk wines was$1.18/liter, which increased by 14.3% when compared with $1.04/liter in 2011.
  29. 29. The consumers education has a rapid development,professional consumers increase substantially.The business of wine educational institutions increases fast.Wine and Spirit Education Trust (WSET) increases the businessin China. By the end of 2012, the enrollment in mainland Chinaand Hong Kong of China exceed that in the UK, becoming thebiggest market of WSET.
  30. 30. The consumers education has a rapid development,professional consumers increase substantially.Consumers are eager for more wine knowledge.corporate executives+"returnees“corporate executives+"returnees“+government officialscorporate executives+"returnees"+government officials+urban white-collars+high-income peopleEarly professionalconsumersMedium-termprofessionalconsumersCurrentprofessionalconsumersWine companies show increasingly high demand for employees.
  31. 31. ConclusionThe Chinese market is a truly international wine market, and it is full ofpassion, competition, and hope;We welcome promotion, cooperation and exchanges of wine from theworld in China, so as to jointly promote the healthy and sustainabledevelopment of Chinese wine industry and market;We hope that Chinese and foreign wines create a healthy and sincerebusiness environment in this market so as to provide diverse and high-quality wine products for Chinese consumers;At the same time, we expect Chinese wine to go to the world more!
  32. 32. Thank You!

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