Fashion forecasting
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Fashion forecasting

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Fashion forecasting Fashion forecasting Document Transcript

  • Fashion forecasting involves the following activities such as- studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing Fashion is a style that is popular in the present or a set of trends that have been accepted by a wide audience. Fashion forecasters look for styles they think are prophetic, ideas that capture the mood of the times and signal a new fashion trend. Fashion responds to whatever is modern. People choose among competing styles. This collective selection forms a feedback loop between the fashion industry and the consumer. Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer. It is no longer a question of identifying your customers by age, geography or income, but looking into how and why they buy, based on their mood, beliefs and the occasion. Forecasting the future demand for particular styles, fabrics and colors is an important aspect of the fashion industry. a) Trend forecasting businesses b) Consumer research c) Colour Forecasting d) Textile Development e) The Range of shows f) Sales Forecasting g) Introducing Innovation h) Final Stage of fore casting FASHION FORECASTING 2010-2011 street fashion etc. The Fashion Forecasting Process TRENDS IN COLOUR FORECAST 2010-2011 The use of color in general broke the convention that dark colors should be used in winter while light and colorful colors should be used in summer. And material change and fabric re-creation are highlighted in the application of gray.Therefore, no matter in which season, gray can have adeep development in the light-colored area. The trend of the fashionable color is the extension of the fashionable color last season and the succession of that in this season, plus innovation.The fashionable color is changing with the season. The popular color of each season is characterized by its comparability and succession. 2011 Spring and summer Color Forecast 2011 Fall and Winter Colour Forecast K ARW A AD ITI
  • K ARW A AD ITI 70s Glamour WOMEN’S SPRING FASHION TRENDS The silhouettes of the 1950s and 1960s make a strong return, with accentuated curves and foster feminity.The full circle skirt and dress remain at the core of the trend.For Spring 2011 introduce fresh colours, prints and lighy summery fabrics There are 2 main aesthetics 70s bohemian and 70s sophisticated glamour. When it comes to the latter, think dresses that fall like shimmering water in the evening and high waist pants with elegant blouses 60s Ladylike Maxi Dresses This season take on a staple for many women’s summer wardrobe; the maxi dresses. In spring 2011 it’ll merge with another trend favorite to give us the sheer maxi dress. Lace Clothing Lace influences for Spring 2011 are more to the classic side with quality antique-style fabrics the key to the trend. Less of the all over, stretch lace an more of the unique takes Tassels Some times a little detail is all it takes to change the feel of garment.In spring most popular trimmings is one that signifies luxury or, at times the exotic. Tansel trend is adorning eveything from handbagsto shoes to dresses and hats. Pleats Able to be worn softly or with an edge, they’re a style that might seem ever green. Pleats are the fire in spring/summer 2011, infact, they’re dominating women’s for the season.They will continue to do so in next year. Bell Bottoms With skinny pants and jeans now so common that they no longer make a statement it was inevitable that a different style would emerge as a trend.It didn’t necessary have to be this one, but with the come back of all things 1970s it was inevitible that fashion forward people would turn to bell bottoms or flared pants as their style of choice. Capri Pants Spring /Summer 2011’s fashion trend allow us to welcome flares back into our wardrobes, so too does it allow for an opposite style, in the form of capri pants, to make a showing. Tail Hems These are dresses longer at the back. They have been seen as an alternative to the summer mini skirt or maxi dress for sometime,and spring/summer 2011’tail hems’ continue their reign as the more interesting alternative to both Stripes Stripes are the dominant part of any Spring/Summer Season, though usually year on year featuring a variation on the themes. Spring 2011 sees stripes with an unsurprising nautical dominance. Crop tops Crop Tops is a very much high-summer 2011 look. FASHIONFORECASTING2010-2011
  • Casualwear fabrics are woven with cotton, linen or wool blended with XLA. They are soft and washed, but not vintage. Patterns tend to be small and discrete. Shirting fabrics shown include small checks in cotton. A special focus is denim. Weights range from 7 to 12 ounces. Fabrics are supple; all have comfort stretch. FABRIC TREND 2010-2011 ACCESSORY TREND 2010-2011 Cat eye Sunglasses With the warmer weather comes the need to update your sunglasses collection with a new and on trend style. For Spring 2011 the best accompaniment to a vintage-inspired look is a shape that screams’50/60’s glamour. Belt Purse There are the years when a particular style of clutch is on trend, and then there’s 2011. It’s out with the clutch and in with a belted. One of the year’s casual fashion trends the purse is a statement piece of daytime wear that wear that quickly went the catwalks of hermes and Pucci to the street By no mean an accessory that has to have the softness normally associated with spring and summer. This is an accessory that works with so many of the season’s other fashions, and yet it remains a controversial accessory. That’s because its origin lie with the sexualisation of fashion. Leather Harness Accessory SPRING 2010-2011 SHOE TREND Both of these shoe trends are included not because they’re new shoe trend for2011, but because they’re shoe trends from 2010 whose elements will still have an impact in 2011. You will see elements from both remain popular in 2011, particularly in certain countries, as they remain a part of over all tastes. Clogs Kitten Heels 2010-2011 HAIR COLOURS With 2011’s hair all being about strong cuts and colours the strongest blonde hair colours was always going to feature .Red blonde, white blonde, platium blonde features as one of the hair colour trend for 2011, with it being a particularly strong look for the spring/summer 2011 season. FASHIONFORECASTING2010-2011 Rust Shearling Brown Silk Organza Hemp Velvet Silk K ARW A AD ITI
  • Take a look at the 2011 hair trends that will be a part of spring / summer 2011. accessories for 2011 is keeping your hairstyle up to date. The beginning of 2011 doesn't just mean new clothes for your wardrobe, it means updating your style, it means evolving it. And of equal importance to having the right clothes and 2010-2011 HAIRSTYLES LONG HAIRSTYLES Double Hair Knot Braided Top Knot Bird’s Nest Bun SHORT HAIRSTYLES Waved Bob Pixie Crop Haircut Bob with Fringes Suits never actually go out of fashion, but do evolve over the course of several years. Forecasting has put together a thourough guide on the modern men’s suit that will take you through cuts and colours, and help you to decide all the elements you’ll include in a good quality piece for spring/summer 2011. 2011 SUIT STYLE MEN’S FLARED JEANS Men’s skinny jeans have had their day. that’s not to say they’re out of fashion, but they’ve peaked and as far as men’s fashion trends in spring/summer 2011.For the first warm season of 2011 men’s flared jeans are back. MEN”S SPRING 2011 CLOTHING TRENDS It's a trend that’s in for women in spring 2011, and visual elements of the motorcycle look are also for men. Spreadheaded by a number of design houses, including Burberry , the main element of this men’s trend is obviously the motorcycle jacket. MEN”S MOTORCYCLE FASHION FASHIONFORECASTING2010-2011 Buzz Hairstyle Spikes short hairstyle Classy curly Hairstyle Short Hairstyle Women’s Men’s K ARW A AD ITI
  • In this Project I have kept in mind “Fashion Forecasting for the Year 2010-2011” and designed a contemporary outfit for spring/ summer and winters for youngsters. Long Blended Woolen Coat Denim Skirt with Fringes at Hem Short Cotton Jacket Summer/Spring Winters K ARW A AD ITI