Nickelodeon’s Social media Campaign model was based on focusing on Promoting Nick’s various kids-centric initiatives through social media at the same time, it was a platform for anything and everything about kids.
Nickelodeon India’s Facebook page was dynamically twisted with loads of creative wallpapers, profile pics, wall posts according to the campaign of that month.
In a span of 9 months, Nickelodeon executed two major events like Let’s Just Play and Young Astronauts, both promoted and backed by FB.
Also, few new shows were launched like Keymon Ache and Pick-A-Trick Magic Show
Clearly Nick India Community has been a successful example of an engaging community which has been able to reach out to over 5,00,000 eyeballs and 78,000 fan database.
Interesting Creative Wall posts, Informative and Educational Activities have been a major engaging posts.
Contextual posts have been a good success examples in terms of Sports events like cricket – World Cup, IPL ; Tennis - Wimbledon,etc
Fun Contests in Summer and Magic Kits Gratifications have been a popular talk amongst the community.
Follower responses have been tremendously positive .
Humour, Relevancy and Relativity are the
three major aspects of Content
Management on the community page.
Key Insights: Jan’11 to June 2011 Along with interesting Contests, Fun Trivia, Hobby pictures, Nick India slowly got good User Generated Content and this helped in creating more Traction. For almost 3 months (Apr – Jun’11)- Runtime Solutions key focus was only Content updation and generating engagement amongst the community. By, the end of June, the community witnessed an organic growth of over 5,000 fans (which had no push from any media/paid ads) (Separate reports, PPTs, Images, insights can be provided to the jury on request)
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