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  • 1. Groupon: An Emerging Giant in Social CommerceFocused on: E-CommercePresented by-Vineet KhushalaniNidhi GuptaNoopur ChoudharyGopal SharmaRajneesh ShuklaGroup-4
  • 2.  Company Name: Groupon Type: Social commerce compan Location: Chicago, Boston Founder: Andrew Mason Founded: November 2008
  • 3. E-Commerce is the application of communication &information sharing technologies among trading partners tothe pursuit of business objectives. The term E-Commerce isderived from e-mail means conducting business online withthe help of electronic devices like Personal Computers, phonelines, fax machine, pager etc. E-commerce has becomefeasible due to convergence and integration of manytechnologies.Different types of transactions in E-Commerce: Business to Customer E-Commerce Customer to Customer E-Commerce Business to Business E-Commerce
  • 4.  The plan implemented by a company to generate revenue andmake a profit from operations. The model includes thecomponents and functions of the business, as well as therevenues it generates and the expenses it incurs.GrouponOriginSocialcommerceDeepDiscountCreateProfitcompetition
  • 5.  Deep discounts Win-Win situation Rapid growth Free publicity Customize deal
  • 6.  Collect information about customer taste and preferences Increase there Revenue Model Provide different variety at one platform Business Expansion Provide SMS facilities
  • 7. INTERNALSimple modelLess time to takedecisions on the dealOne deal at onetimeEXTERNALRivals(Amazon.com,LivingSocial)Easily replication and therewere made 100-150 clonesBusiness Firm not interested tofurther business with theGroupon
  • 8.  Groupon should expand their business. Groupon should increase their deal. Groupon should give less discount on their products. Groupon should accept new ideas for attracting theircustomers.
  • 9. Source : http://www.techinasia.com/groupon-wants-china/