Groupon: An Emerging Giant in Social CommerceFocused on: E-CommercePresented by-Vineet KhushalaniNidhi GuptaNoopur ChoudharyGopal SharmaRajneesh ShuklaGroup-4
Company Name: Groupon Type: Social commerce compan Location: Chicago, Boston Founder: Andrew Mason Founded: November 2008
E-Commerce is the application of communication &information sharing technologies among trading partners tothe pursuit of business objectives. The term E-Commerce isderived from e-mail means conducting business online withthe help of electronic devices like Personal Computers, phonelines, fax machine, pager etc. E-commerce has becomefeasible due to convergence and integration of manytechnologies.Different types of transactions in E-Commerce: Business to Customer E-Commerce Customer to Customer E-Commerce Business to Business E-Commerce
The plan implemented by a company to generate revenue andmake a profit from operations. The model includes thecomponents and functions of the business, as well as therevenues it generates and the expenses it incurs.GrouponOriginSocialcommerceDeepDiscountCreateProfitcompetition
Collect information about customer taste and preferences Increase there Revenue Model Provide different variety at one platform Business Expansion Provide SMS facilities
INTERNALSimple modelLess time to takedecisions on the dealOne deal at onetimeEXTERNALRivals(Amazon.com,LivingSocial)Easily replication and therewere made 100-150 clonesBusiness Firm not interested tofurther business with theGroupon
Groupon should expand their business. Groupon should increase their deal. Groupon should give less discount on their products. Groupon should accept new ideas for attracting theircustomers.