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Positive phrasing
 

Positive phrasing

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The positive phrasing technique will help you put a positive spin on things. Learn more at www.vinh.ly

The positive phrasing technique will help you put a positive spin on things. Learn more at www.vinh.ly

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    Positive phrasing Positive phrasing Presentation Transcript

    • Positive phrasing The right words to create the right behavior
    • • Don’t think of a pink elephant. • Don’t think about a big pink elephant in a forest. • Did you just think about it?
    • • Well this is how your subconscious work. Any word you say, regardless of the sentence, will trigger a reaction from the other person’s subconscious. Make sure it is a positive word that will work in your favour..
    • Examples: We often use negatively phrased sentences: • Do not panic • Do not hesitate to call me back • No problem
    • Those could easily be turned into positively phrased sentences: • Stay calm • Feel absolutely free to call me back • Superb!
    • Sales • This product has a 3-year guarantee. vs • If this product breaks down we’ll take care of it for you for the next three years.
    • Job interviews • With the proper training, I can immensely improve my accounting skills. • vs • I have absolutely no clue about accounting.
    • • Mentioning the absence of possible issues or problems will be counter productive, as it shines the light on the fact that there could be issues or problems. • Just focus on the bright side of things, and remember to persuade people by using the affirmative. • This should make your persuasion smooth and effective.
    • • Would you have any other examples where this principle applies? • Visit www.vinh.ly for marketing and persuasion techniques with comics