Your SlideShare is downloading. ×
Business Ethics Presentation: Facebook & Greenpeace by Vinh-Khoi Le and Daniel Tonkovich
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Business Ethics Presentation: Facebook & Greenpeace by Vinh-Khoi Le and Daniel Tonkovich

251

Published on

Facebook, a social media giant with 500 million subscribers, faced aggressive retaliation from Greenpeace, an NGO committed to environmental awareness and protection, for building a new data center …

Facebook, a social media giant with 500 million subscribers, faced aggressive retaliation from Greenpeace, an NGO committed to environmental awareness and protection, for building a new data center facility in Prineville, Oregon. While Facebook claimed that the new data center would be among the most energy efficient in the world with a PUE of 1.15, its main provider of electricity would be PacifiCorp, which sourced 60% of its energy from coal. Greenpeace launched a campaign in February 2010 entitled “Unfriend Coal,” demanding Facebook to become coal-free and provide a platform to advocate for clean energy. This campaign became massively popular, amassing 500,000 supporters for its Facebook page and 200,000 views for its Youtube video in the first week.

This presentation addresses the issues facing the parties involved and proposes a solution that benefits all parties involved. Designed by Vinh-Khoi Le and Daniel Tonkovich.


For more presentations, check out my Slideshare: http://www.slideshare.net/VinhKhoiLe
Check out my LinkedIn: http://www.linkedin.com/pub/vinh-khoi-le/32/460/874
Follow me on twitter: https://twitter.com/vinhkhoi

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
251
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1 Cooperative Specialization Optimizing Solutions for Facebook, Greenpeace, and the State of Oregon Klein Business Ethics Competition | Boston College Vinh-Khoi Le Daniel Tonkovich
  • 2. 2 • • • • • Prineville Data Center Source: Huffington Post
  • 3. 3 Greenpeace Retaliation Source: PacifiCorp Source: Power Past Coal
  • 4. 4 Campaign Strategies Image Source: YouTube
  • 5. 5 Stakeholder|Facebook
  • 6. 6 Stakeholder|Greenpeace Source: Greenpeace
  • 7. 7 Stakeholder|Oregon Source: Google Maps
  • 8. 8 Analysis|Facebook
  • 9. 9 Analysis|Greenpeace
  • 10. 10 Negotiation Strategy
  • 11. 11 Cooperative Specialization
  • 12. 12 Cooperative Specialization | Benefits
  • 13. 13 Image Source: Facebook

×