3 Reasons to Use Video for Internal Communication

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An ever-increasing percentage of HR professionals and in- ternal communication managers fully support strategies that replace documents with videos for internal communication. This eBook offers 3 great reasons why you should use videos instead of documents for internal communication.

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3 Reasons to Use Video for Internal Communication

  1. 1. “3 Reasons to Use Video for Internal Communication” 1 for INTERNAL 3 COMMUNICATION TO USE REASONS VIDEO
  2. 2. Presented by:
  3. 3. “3 Reasons to Use Video for Internal Communication” 3 Lots of little kids dream of growing up and becoming filmmakers. Like Steven Spielberg or George Lucas. It’s fun (and sometimes profitable) to create videos and entertain people with storytelling, and who doesn’t love to kick back, relax, and enjoy a good movie? But video is moving past the simple objectives of pure fun and enjoyment.
  4. 4. “3 Reasons to Use Video for Internal Communication” 4 An ever-increasing percentage of HR professionals and in- ternal communication managers fully support strategies that replace documents with videos for internal communication.
  5. 5. “3 Reasons to Use Video for Internal Communication” 5 Companies that use video for their internal communica- tion will stay ahead of the technological curve and keep themselves relevant. And this trend is likely to grow through 2014 and beyond.
  6. 6. “3 Reasons to Use Video for Internal Communication” 6 Give me one good reason to try yet another method of getting my staff to act on my messages, you might be thinking. No problem. I can give you three reasons why you should use video for internal communication right now: Easy familiarity 1 2 3 Mobile flexibility 24/7 accessibility
  7. 7. “3 Reasons to Use Video for Internal Communication” 7 Easy Familiarity Most people are very familiar with the universal symbols for operating electronic devices. Test your knowledge with these three examples: Did you guess Record, Play, and Stop? Good job. Because these symbols are basically the same no matter what device you’re using, video operation is second nature for just about everyone. 1
  8. 8. “3 Reasons to Use Video for Internal Communication” 8 Businesses can and should tap into this easy familiarity with video to improve inter- nal communication at work. What areas might video help improve, you ask? Everything. From compliance training, to onboarding, to policy updates, videos have the power to enhance knowledge and performance across the board.
  9. 9. “3 Reasons to Use Video for Internal Communication” 9 Mobile Flexibility 11 internal communications trends you’d be crazy to ignore reveals that over 70% of internal communications teams plan to increase their use of video as a method of employee communication. “More and more companies are adopting a YouTube-like approach to video,” the article says, “introducing libraries that let employees search for videos, comment on them, tag them, embed them, and upload their own as a means of sharing information and knowledge.” 2
  10. 10. “3 Reasons to Use Video for Internal Communication” 10 Case Study #1 The following is a real-life story about the mobile benefits of video from Russell Working’s article In- ternal video: when and where em- ployees want it: “When the global company Praxair offered technical instruction in the past, an expert would fly to scattered locations and teach his colleagues face-to-face. Recently, however, an engineer at the company . . . demon- strated how video has changed communications.”
  11. 11. “3 Reasons to Use Video for Internal Communication” 11 “The engineer aimed a camera at a PowerPoint presen- tation on his computer screen and recorded a training session, using his pen as a pointer, says Praxair’s Ter- ry Bourgeois. The engineer uploaded it internally and emailed the URL to relevant employees. Unpolished? Perhaps. But staffers got their training, Praxair could track who watched the video worldwide, and the engineer was spared weeks of standing in airport security lines.” Source: Internal video: when and where employees want it
  12. 12. “3 Reasons to Use Video for Internal Communication” 12 Case Study #2 Here’s another real-life example from Working’s article about us- ing video for internal communi- cation, this time from the online selling giant eBay. Working quotes eBay’s overseer of live webcasting, video produc- tion services and global enterprise technology, who says that eBay “uses video for major events such as all-hands meetings, which staffers can watch live and or view later.” Source: Internal video: when and where employees want it
  13. 13. “3 Reasons to Use Video for Internal Communication” 13 The article goes on to say that “the company increasing- ly produces shorter videos that are less taxing than an hour-long meeting. Some of these allow staff to ‘get to know another department within your organization and what they do day-to-day.’” Source: Internal video: when and where employees want it
  14. 14. “3 Reasons to Use Video for Internal Communication” 14 Case Study #3 What if you’re a massive company with thou- sands of employees spread out all over the world? Everyone needs the same information and timely updates, right? Let’s look at Raytheon’s story, also featured in Working’s article. The defense and security giant, Raytheon Company, has 68,000 em- ployees worldwide and uses video to communicate with them. The article says that the company was using online video even before the invention of YouTube but that it has seen a big change in the way employees interact with video.
  15. 15. “3 Reasons to Use Video for Internal Communication” 15 Once Raytheon tended to webcast more of the town halls, but “employees weren’t re- ally paying attention to the time-consuming videos.” Working reports that Raytheon now creates a series of five shorter videos each quarter and “promotes them through emails with links to a micro-site and also on blogs where people can discuss the content. Viewership has increased over 400 percent.” Source: Internal video: when and where employees want it
  16. 16. “3 Reasons to Use Video for Internal Communication” 16 24/7 Accessibility Ever had the experience of seeing your doctor and then not remembering exactly what was said afterward about your diagnosis or medication instructions? Or how about employees in highly-regulated companies that must attend regular meetings to get updated on new, mandated rules they have to comply with? It’s easy to forget important information, and even harder for companies to make sure every employee is on the same page. It sure would be helpful sometimes to be able to re- play exactly what was said, wouldn’t it? 3
  17. 17. “3 Reasons to Use Video for Internal Communication” 17 Well, now you can. For example, Working reports that at Praxair vid- eo is becoming on-demand, which means that it is globally available. “Employees can beef up their learn- ing when they want it,” says Work- ing, “and they can play and replay a video. If they want credit for the viewing, they have to take a test.” Source: Internal video: when and where employees want it
  18. 18. “3 Reasons to Use Video for Internal Communication” 18 Another benefit of this accessibility? Less scheduling hassle. “It’s fantastic in that you don’t have to worry about the schedule so much anymore,” says Burgeois, who runs Praxair’s knowledge management training program. Source: Internal video: when and where employees want it
  19. 19. “3 Reasons to Use Video for Internal Communication” 19 Working says that Praxair also uses video to communicate critical messages from se- nior management, such as CEO messages about quarterly results, which lets staffers at remote sites watch them. “If there’s critical information that people at multiple locations need to know, and it’s important that that information is received in the same way by everyone, they’re using video to tape those messages,” Bourgeois says (as quoted by Working). Source: Internal video: when and where employees want it
  20. 20. “3 Reasons to Use Video for Internal Communication” 20 So let’s review the reasons you should be using video for internal communi- cation right now. Video provides the following three benefits: And don’t forget these bonus benefits of video! • Improved knowledge and performance • Increased employee engagement • Better knowledge of coworkers • Saved money and time • Simplified scheduling Easy familiarity Mobile flexibility 24/7 accessibility
  21. 21. “3 Reasons to Use Video for Internal Communication” 21 So what’s the bottom line? Once there were only one-dimensional printed documents to communicate with staff. Now there is the dynamic “document” of video for internal communication, a medium with the easy familiarity, mobile flexibility, and 24/7 accessibility to reach any and every audience.
  22. 22. “3 Reasons to Use Video for Internal Communication” 22 You can stay ahead of the technological curve with our all-in-one video com- munication tool. Check out details on the next page.
  23. 23. Ving is an all-in-one communication tool that ensures your messages are read and acted on. With Ving, you create and share multi-media messages that capture real-time recipient interactions viewable on your engagement dashboard. Businesses and organizations use this dy- namic communication tool to: ►► Streamline onboarding procedures ►► Communicate policy updates ►► Increase employee engagement ►► Enhance compliance training ►► Improve management communications Get started now and try Ving for Free. Click Here
  24. 24. “3 Reasons to Use Video for Internal Communication” 24 About the Author & Designer Rebecca Whittenberger is an eleven-year veteran of working in non-profit organizations and academic institu- tions. She served as curator of education and education consultant for the Mahoning Valley Historical Society for six years and is currently a communications specialist in marketing and public relations at Ving.
  25. 25. Copyright 2014

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