Submitted To –
DR.DK GARG SIR
Submitted By –
Vipin das 18020 BM
PepsiCo entered India in 1988. PepsiCo has
established a business which aims to serve the
long term dynamic needs of consumers in India.
PepsiCo has grown to become the country's
largest selling soft drinks company. The
Company has invested heavily in India making it
one of the largest multinational investors. The
group has built an expansive beverage.
PepsiCo stays committed to providing its
consumers with top quality beverages.
New York, USA
Indira Nooyi ( CEO & President)
Food & Non Alcoholic Beverages
Pepsi, 7UP, Mountain Dew, Slice,
Mirinda ,Aquafina, Tropicana
Mission & Vision
Mission: To be the world’s premier
consumer Products Company .
Vision: To Create Value and Make
Product is the actual offering by the company
to its targeted customers which also includes
value added stuff.
strategy of the company for its
All those activities performed by the
company to ensure the availability of the
product to the targeted customers.
Includes all communication and
selling activities of the product
PRODUCTS OF PEPSI - COLA
MIRINDA (ORANGE):-Mirinda is a brand of soft drink
available in fruit varieties including orange and citrus flavour
MIRINDA (LEMON):-Mirinda is a brand of soft drink
available in fruit varieties including lemon
MOUNTAIN DEW:-Mountain Dew is the clear lime
flavoured brand of Pepsi in India.
7 UP NIMBOOZ
SLICE (MANGO):- Slice is a line of fruit-flavoured soft drinks
manufactured by PepsiCo and introduced in 1984.
AQUAFINA (WATER):Aquafina is a brand of bottled
water. It was first distributed in
Wichita, Kansas in 1994.
TROPICANA (JUICE):Tropicana is a fruit flavoured juice
of PepsiCo. In 1998, Tropicana was
acquired by PepsiCo
7 UP :- 7 Up is a brand of a
lemon-lime flavoured noncaffeinated soft drink.
MARKET LEADER OF PEPSI:7up
• Product price are fixed by PEPSICO. India
is according to Indian market
• It provides credit facility to the distributor
which helps them in proper running of their
• The price strategy used by PepsiCo. Is competitive
• CSA distribute Pepsi via various channels e.g. major
supermarket chains, convenience stores, smaller
milk bars ,restaurants and fast food outlets (e.g. KFC,
Pizza Hut, Oporto).
• Decisions with respect to distribution channel focus
on making the product available inadequate
quantities at places where customers are normally
expected to shop for them to satisfy their needs.
• Depending on the nature of the product,
marketing management decides to put into place
an exclusive, selective or intensive network of
distribution , while selecting the appropriate
dealers or wholesalers
• Delivery of post mix cylinders & handling of key
accounts: The key accounts are different
wholesalers, restaurants and hotels like Pizza Hut,
KFC, Metro which serve as a place for key sale.
• Before delivering the product some certain guiding
followed or the assessment of distributor’s
capability: Applicant must have 20 to 25 vehicles
(depending on the area).
Applicant must have 20,000 cases of empty bottles.
Applicant must deposit Rs. 1,00,000 as a security.
Pepsi target audience are mostly
teens and young adults and their
advertising reflects this in every possible way.
The advertising is mostly creative and has different elements
like music and sports other than bollywood.
Pepsi.com also plays an important role in
advertising and attracts target audience by giving
access to options like downloads, gaming, music
mixing applications etc
Pepsi makes sure that the
advertisements reflect to the target
audience s interests and nostalgia
All the soft drinks & the food
products in the industry
The price of the products
with respect to the Indian
The urban & rural markets
where the products have to
The effective use of aids for
boosting up the sales