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Social media channels
Social media channels
Social media channels
Social media channels
Social media channels
Social media channels
Social media channels
Social media channels
Social media channels
Social media channels
Social media channels
Social media channels
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Social media channels

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Quick guide on the various social media channels that can be leveraged for marketing.

Quick guide on the various social media channels that can be leveraged for marketing.

Published in: Self Improvement
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  • LinkedInTwitterSlideshareFacebookYouTubeGoogle PlusTumblrFlickrPinterest
  • LinkedInTwitterSlideshareFacebookYouTubeGoogle PlusTumblrFlickrPinterest
  • LinkedInTwitterSlideshareFacebookYouTubeGoogle PlusTumblrFlickrPinterest
  • LinkedInTwitterSlideshareFacebookYouTubeGoogle PlusTumblrFlickrPinterest
  • LinkedInTwitterSlideshareFacebookYouTubeGoogle PlusTumblrFlickrPinterest
  • LinkedInTwitterSlideshareFacebookYouTubeGoogle PlusTumblrFlickrPinterest
  • Google PlusTumblrFlickrPinterest
  • Google PlusTumblrFlickrPinterest
  • LinkedInTwitterSlideshareFacebookYouTubeGoogle PlusTumblrFlickrPinterest
  • LinkedInTwitterSlideshareFacebookYouTubeGoogle PlusTumblrFlickrPinterest
  • LinkedInTwitterSlideshareFacebookYouTubeGoogle PlusTumblrFlickrPinterest
  • LinkedInTwitterSlideshareFacebookYouTubeGoogle PlusTumblrFlickrPinterest
  • Transcript

    • 1. Information Management LinkedIn is the world‟s largest professional network with over 200 million members and over 1M online communities Features Profiles: Control your online personal brand. Search for and find colleagues & experts Contacts: Build your professional network Groups: Join communities, share & collaborate Jobs: Search for and apply for jobs Inbox: Send “inmails” to others Companies: Get information on 2M companies News: Get updates from your network Answers: Ask questions & contribute answers Learning Center: Learn how to use Linkedin Skills: Find people with key skills Applications: Pull in content to your profile To learn more about how to use LinkedIn, go to http://learn.linkedin.com/ © 2012 IBM Corporation1
    • 2. Information ManagementTwitter is a social networking and microblogging service whereusers send and read tweets (text posts of up to 140 characters)FeaturesHome: View Tweets from the people you have chosen to follow. Write and send your own tweetsProfile: Displays your bio, others can Tweet directly to you and view your lists, favorites, followers, photos and more.@Connect: See who has followed or mentioned you, retweeted or favorited one of your Tweets.#Discover: See content reflecting your interests…based on your current location, what you follow and what‟s happening in the world.Search Bar: Search for people. Search for tweets by keyword. Search for tweets by hashtag More about Twitter at http://fly.twitter.com/ © 2012 IBM Corporation2
    • 3. Information ManagementFacebook had 1 Billion monthly active users at the end ofSeptember 2012FeaturesTimeline: Profile page and your status updatesPages: Public page/site for organizations, businesses, associations, etc.Activity Log: All your updates preservedNews Feed: Personalized feed of updatesPhotos and Video: Uploading serviceGroups: Private space for families, groups of friends, organizations, businesses, associations, etc.Messages: Integrated communicationsFriend Lists: Organize friends into categoriesEvents: Plan and manage eventsSubscribe: Follow public posts of othersTicker: Real-time, live update feed Facebook for Business http://www.facebook.com/business © 2012 IBM Corporation3
    • 4. Information ManagementFacebook is the most successful global social network Stats 1 Billion monthly active users at the end of September 2012. Approximately 80% of monthly active users are outside the U.S. and Canada. 552 million daily active users on average in June 2012. More than 600 million mobile monthly active users as of September, 2012. During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven days. © 2012 IBM Corporation4
    • 5. Information ManagementSlideshare is a Web 2.0 based slide hosting service, similar inconcept to YouTube, only the focus is on hosting slide decks.FeaturesUpload presentations publicly or privatelySearch for presentations on any topic. Share, reuse or remixEmbed slides on blogs, websites, company intranetsShare on Twitter, Facebook, LinkedInZipcast: Free 1 click web meetingsLeadshare: Generate business leads with presentations, documents, pdfs, videosSlidecast: Create a downloadable webinar.Embed YouTube videos inside SlideShare presentations More about Slideshare at http://www.slideshare.net/about © 2012 IBM Corporation5
    • 6. Information ManagementYouTube is a video-sharing site where users can upload, view andshare videos via „channels‟.FeaturesWatch Videos: Pop-out window, Full screen, High Def, 3-D, Rent-a-Movie, Auto-caption/subtitlesDiscover Videos: Search, Charts, Browse, Topics, Trending, Recommended for youShare Videos: Via Social widgets, Autoshare, & EmbedPersonalize: Channels, Favorite, Playlists, SubscriptionsUpload: Video Editor, AudioSwap, Annotations, Analytics/Insight, Promoted Videos, Private Sharing Getting Started: https://www.youtube.com/t/about_getting_started © 2012 IBM Corporation6
    • 7. Information ManagementGooglePlus is Google‟s 3rd or 4th attempt to answer to FacebookFeaturesHome: See updates from those in your networkProfile: Create your own profile. Find friends, colleagues, experts, etc.Explore: Use the search box to find content and peopleCircles: Organize friends into different “circles”. Control content you share by circle.Photos: Edit/organize into albums. Add tags.Hangouts: Video chat with up to 9 people.Games: Play games. Share game playing with your circlesPages: Website for businesses, products, Google Plus Help Center: and organizations. http://support.google.com/plus/?hl=en © 2012 IBM Corporation7
    • 8. Information ManagementTumblr is a microblogging platform and social networking site with over55M blogs, 22.8B posts, and 16.9B monthly page viewsPeople use Tumblr to quickly share text,photos, quotes, links, music, and videoson the web.FeaturesEasy/Free to setup and useCustomizable Themes and AppsTight integration with TwitterPost by email, Phone, and AudioMore Info:http://www.tumblr.com/abouthttp://www.tumblr.com/why-tumblr © 2012 IBM Corporation8
    • 9. Information ManagementFlickr is a popular photo sharing and photo management siteFeaturesProfilesUpload Photos & VideoOrganize Photos & VideoCreate and Join GroupsExplore / Search / BrowseMake stuff with your photosFor more on Flickr: http://www.flickr.com/tour http://www.flickr.com/groups/ibmimpact/ © 2012 IBM Corporation9
    • 10. Information ManagementPinterest allows users to share and organizepictures/infographics in a unique and innovative way Features Creating a Pinboard Pinning and RePinning Liking Photos Commenting Pin It Button Pinterest is one of the “fastest growing social services in the world More information at: http://pinterest.com/about/help / http://pinterest.com/generalelectric/ © 2012 IBM Corporation10
    • 11. Information ManagementFoursquare is an app that helps you explore your city andconnect with friends.It‟s also a platform for location-based services and dataFeaturesshare with friendsdiscover new placesget tipsget dealsearn points and badgeskeep track of visitsStats15,000,000+ people30,000,000+ places1,500,000,000+ check-ins1500+ actions/secondshare https://foursquare.com/about/ © 2012 IBM Corporation11
    • 12. Information ManagementQuora is a question-and-answer website created, edited andorganized by its community of users.FeaturesGet great answers to your questionsPromote your own expertise by answering other‟s questionsFind, follow, and connect with expertsUse „boards‟ to follow and organize topics important to your career.To learn more about Quora: http://www.quora.com/about http://www.quora.com/IBM © 2012 IBM Corporation12

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