Think Global, Act Local: Global Payments Strategies for Digital Businesses


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“Think global, act local” is easier said than done when running a digital business across borders. This webinar discusses the pitfalls of accepting international payments, explains what’s working across different business models and industries, and shares insights and trends in global payments. Also, learn how the right billing solution can help mitigate challenges associated with processing these payments.

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Think Global, Act Local: Global Payments Strategies for Digital Businesses

  1. 1. Think Global, Act LocalGlobal Payments Strategies forDigital BusinessesNathan SalisburyGlobal Market Director,GamingGlobalCollectRon BuchananSales Director,North AmericaGlobalCollect
  2. 2. Agenda• Payment method diversity for increased conversion• Global payments - a complex market• Challenges with accepting global payments• Insights and trends in payment processing• Optimization strategies for global payments• Partnership with Vindicia & capabilities
  3. 3. 3Global payment method diversityCredit CardsLocal CardsReal-time bank transfersBank transferDirect debiteWalletsCash paymentsPrepaid methodsChecks
  4. 4. Global payments: localization and complexitiesAmsterdam• Headquarter in Hoofddorp• Covers Europe, Russia, Middle East and AfricaSingapore• Opened in Q1 2008• Covers APAC regionBuenos Aires• Opened in January2010• Covers Latin AmericaSan Francisco• Opened in Q1 2003• Covers North America
  5. 5. Payment complexities• Highly varied payment productpreferences by region• Fragmented network ofproviders• Hundreds of payment types• Multiple merchant acquiringand banking relationships• Complex regulatory backdrop• Multiple currencies• Integration complexity• Technical upgrademanagement5
  6. 6. GlobalCollect & Vindicia payment consolidation• An unrivaled local paymentmethod portfolio• Multiple global acquirers• 180+ currencies• Consultancy and support foroptimizing your global payments• Business Intelligence, FXManagement• Bank independent• Full service payment provider• Consolidated reporting, anddispute handling• Proven technology tools forongoing fraud management andprevention.6CLIENTBankTransfersGlobalCollectDirectDebitsCardAcquirersFraudScreeningeWalletsCashReal-timeBankTransfersPrepaidBillpaymentChecksInvoicing
  7. 7. Life Cycle of the Payment Process7
  8. 8. Alternative payment method useage: gamingPayment method usage in gaming – top 20 countries GC gaming 2012
  9. 9. Payment Methods |All Platforms | GC portfolio9FrequencyAmountAllPlatformsPayment Methods Transaction volume and value (flow) | Q3 2012
  10. 10. Payment Methods |Gaming | GC Portfolio | Q3 201210P2P F2P*MMO games - Payment methods transactionvolume and value (flow) | Q3 2012FrequencyAmount* Free to play models (incl. F2P Subs, F2P Virtual Currencies, Item Selling, Extensions/Extra levels)
  11. 11. Cross screen monetization|Card on file is key11Source: Newzoo 201222%of US gamers (2012)play on all four screens21%of EU gamers (2012)play on all four screens• Gamers increasinglyplaying on multiple screens• Recurring/Card on filecapabilities decreasepayment friction• One click payments• Free to play modelschanging dynamics ofrecurring payments• Shift to payment productssupporting recurring
  12. 12. Global payment optimization strategies• Increase revenues by offering more payment options– Offer customers their local preferred payment method = higher conversions– local acquiring channels generally outperform international channels– Accept funds in the local currency = increased conversion rates• Localize and optimize for increased card authorization rates– Multiple acquiring channels connected and fully managed by GlobalCollect on your own MID’s– Accurately track success rates per acquirer/country/currency and optimize– GC manages acquirer routing preferences based– Seamless retries on soft declines/tech failures on secondary card acquirer• Decrease Costs with operational efficiencies– Connect via Vindicia and consolidate reporting across all payment types– Remove time consuming global acquirer and payment product legal/contractual work– Benefit from economies of scale with sharp pricing across the payment product portfolio• Seamless integration and expedited boarding process– Vindicia is a fully integrated partner– Setup of acquirer contracts (tri-partite), MID and TID allocation and the entire operational setupmanaged by GlobalCollect12
  13. 13. Multi acquirer card authorization benchmarking & data• Digital goods cardprocessingoptimization data• Track local vsinternationalacquirer uplift• Functionalmonitoring• Benchmarking andtrend analysis130.60.650.70.750.80.850.90.951MC Top 6 Benchmark - SEP 18/OCT 18AUCADEFRGBUS0.50.550.60.650.70.750.80.850.90.951Visa Top 6 Benchmark SEP 18/OCT 18AUCAFRGBDEUS
  14. 14. Who is GlobalCollect• Global bank independent payment service provider• 17+ years of experience• Supports multiple global card acquiring channels• Connects wide range of popular global alternative payment products• Manages payment operations – reporting/reconcilliation/remittance• Long term clients and numerous strategic partners including Vindicia• +400 tier-one customers with 40% digital/gaming client portfolio
  15. 15. Simplifying global payments - Vindicia & GlobalCollect15• Global payments industry is incredibly complex• Maintaining multiple connections to card acquirers and alternativepayment products involves heavy technical and operational resourceinvestment• Vindicia Partnership with GlobalCollect has been in operation since 2010• Your connection to Vindicia can enable GlobalCollect’s internationalpayment platform• Access the industry leading global payment platform with GlobalCollectvia Vindicia
  16. 16. 16Thank you, any questions ?Ron BuchananSales Director, North AmericaT. +1 415.658.5214E.Ron.buchanan@globalcollectusa.comNathan SalisburyGlobal Market Director – GamingT. +31 625 061
  17. 17. Additional Questions?Email us:webinar@vindicia.comVisit us:Blog: community.vindicia.comTwitter: @VindiciaWebsite: