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Sell More Online: 10 A/B Test Results and Tips to Improve Conversion Optimisation
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Sell More Online: 10 A/B Test Results and Tips to Improve Conversion Optimisation

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Conversion optimisation in a controlled testing environment is critical for the success of your online business. During this presentation, you will see real life A/B tests and results from some …

Conversion optimisation in a controlled testing environment is critical for the success of your online business. During this presentation, you will see real life A/B tests and results from some leading websites in Europe and North America selling digital and tangible products and services.

By the end of this webinar, you will:

-Learn how testing can increase revenue for your online business
-Identify testing trends in your industry
-Walk away with inspiration for your next A/B test

To hear the audio associated with this webinar, please visit our website: http://info.vindicia.com/Archived-Webinars-EU-Conversion-Optimisation.html

Published in: Technology, Business

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  • https://whichtestwon.com/grasshopper-test
  • Free Town Offer Helped. Got users to fill out a ‘non-required’ registration form after they installed the game. A/B test on The Sims 3 game launcher page. All versions were designed to fit a screen at 600×800 resolution so that no buttons appeared below the fold. The test ran until it hit 99.9% conclusiveness.
  • itors came from a combination of direct traffic, PPC traffic, and affiliate-driven traffic. All PPC ad offers matched the offer on the page. The splash page was the first page they saw.
  • Possible Lesson – Simplicity is king. The other wording, though friendly and personal, was too much.
  • 95% Confidence, same CTA ‘Calculate Your Quote’ Total Change 9.63% lift…so the button had the biggest impact
  • Transcript

    • 1. Sell More Online:10 A/B Test Results and Tips toImprove Conversion OptimisationJustin RondeauChief Editor & EvangelistWhichTestWon@whichtestwon@jtrondeau
    • 2. Revenue Revelations – Best practices for the digital economyWho I am:©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 3. Revenue Revelations – Best practices for the digital economyVersionAVersionB©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 4. Revenue Revelations – Best practices for the digital economyTesting = Competitive Advantage0.0%20.0%40.0%60.0%80.0%100.0%Marketers who run A/Btests on email campaignsMarketers who run A/B orMultivariate tests on webpagesHow Many Marketers Use Tests to OptimizeResponse Rates?©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 5. Revenue Revelations – Best practices for the digital economyTesting in the Subscription Industry26%43%74%57%0% 20% 40% 60% 80% 100%A/B or multivariatetesting on landingpagesPrice testing forsubscription offers% Conducted Test % Not Used©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 6. Revenue Revelations – Best practices for the digital economyWhy Bother Testing?Most subscription sites are designed by using:Owner‟s “gut”Pre-formatted templatesCopying competitors„Best Practices‟Not testing.©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 7. Revenue Revelations – Best practices for the digital economyEcommerce Category Page Test©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 8. Revenue Revelations – Best practices for the digital economyWinner?©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.Results: 44% Lift in Purchases& 66% Lift in RPVBrand: Jules.frAgency: AltimaTechnology: Google WebsiteOptimizer
    • 9. Revenue Revelations – Best practices for the digital economyOverlay Copy Test©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 10. Revenue Revelations – Best practices for the digital economyWinnerResults: 108.3% Lift in DoubleOpt-In Newsletter Subscribers at98% ConfidenceBrand: Star-KaufAgency: QUISMATesting Tech: Google WebsiteOptimizer©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 11. Revenue Revelations – Best practices for the digital economyGWO Users Be Warned!©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.August 1st
    • 12. Revenue Revelations – Best practices for the digital economyBenefit Copy Vs. Button Placement©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 13. Revenue Revelations – Best practices for the digital economyWinnerResults: 12.7% Increase inOpened Savings AccountsBrand: MoneYouAgency: Online DialogueTechnology: In-House©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 14. Revenue Revelations – Best practices for the digital economySearch Results Test©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 15. Revenue Revelations – Best practices for the digital economyWinner©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.Results: 49% Lift in PurchasesBrand: fonq.nlAgency: In-HouseTechnology: TypeResult
    • 16. Revenue Revelations – Best practices for the digital economyDefault Content Test©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 17. Revenue Revelations – Best practices for the digital economyWinner!©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.Results: 17.5% Lift inPurchasesBrand: KRASAgency: Online DialogueTechnology: In-House
    • 18. Revenue Revelations – Best practices for the digital economyLeft Navigation vs. None©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 19. Revenue Revelations – Best practices for the digital economyNo WinnerResults: No StatisticallySignificant LiftBrand: Design3000Agency: QUISMATechnology: Optimizely©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 20. Revenue Revelations – Best practices for the digital economyOffer Copy Test©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 21. Revenue Revelations – Best practices for the digital economyWinnerResults: 22% Lift in Add to CartClicksBrand: Haymarket Publishing UKAgency: House of KaizenTesting Tech: Visual WebsiteOptimizer©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 22. Revenue Revelations – Best practices for the digital economyWhich Banner Increased Webinar Sign-Ups?©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 23. Revenue Revelations – Best practices for the digital economySurprised?©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.Results: 65% Lift in Webinar Sign-UpsBrand: Optimeister (Acquired byQUISMA)Agency: In-HouseTesting Tech: Vertster
    • 24. Revenue Revelations – Best practices for the digital economyMultiple vs. Single Offers©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 25. Revenue Revelations – Best practices for the digital economyWinnerResults: 81% Lift in SubscriptionSalesBrand: Sanoma MediaAgency: KwanticTesting Tech: Adobe Test & Target©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 26. Revenue Revelations – Best practices for the digital economyHow do Testimonials Impact Sales?©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 27. Revenue Revelations – Best practices for the digital economyWinner©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.Results: 34% Lift in SalesBrand: WikiJobsAgency: In-HouseTesting Tech: Visual WebsiteOptimizer
    • 28. Revenue Revelations – Best practices for the digital economy2 Bonus Test Examples•Email•Mobile
    • 29. Revenue Revelations – Best practices for the digital economyEmail Blast Template Test©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 30. Revenue Revelations – Best practices for the digital economyWinnerResults: 39% Lift in New NewspaperSubscriptionsBrand: WirtschaftsBlatt.atAgency: e-dialogTesting Tech: Proprietary EmailSolution & Unbounce for theLanding Page
    • 31. Revenue Revelations – Best practices for the digital economyMVT Homepage Device Test©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
    • 32. Revenue Revelations – Best practices for the digital economyButton Imagery MattersResults: 9.23% Lift in OnlineRegistrationsBrand: Direct Line GermanyAgency: MaxymiserTechnology: MaxMOBILE
    • 33. Revenue Revelations – Best practices for the digital economyTry Subscription Site Insider - 10 Days for $1©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.Sign up for 10 Days ofComplete Access toSubscription Site Insider forLess than a Euro!http://www.subscriptionsiteinsider.com/privateoffer/
    • 34. Questions?Email us:webinar@vindicia.comVisit us:Blog: blog.vindicia.comCommunity: community.vindicia.comTwitter: @VindiciaWebsite: www.vindicia.com