How TuneUp Media ‘Plugs In’to Increased Online Revenuewith a Subscription BillingModel(And How Your Subscription BusinessC...
Revenue Revelations – Best practices for the digital economyLaunched early in 2009#1 selling companion application for iTu...
Revenue Revelations – Best practices for the digital economyThe Product
Revenue Revelations – Best practices for the digital economy• Free Trial to easily acquire newcustomers• Convert them to p...
Revenue Revelations – Best practices for the digital economyPay Page
Revenue Revelations – Best practices for the digital economyVindicia CashBox Advantage• Multiple Business Models• Digital ...
Revenue Revelations – Best practices for the digital economyScalability• 300,000 financial transactions daily• 120M Users,...
Revenue Revelations – Best practices for the digital economyBusiness Model FlexibilitySubscriptions• Mixed-Term (Monthly, ...
Revenue Revelations – Best practices for the digital economyGlobal CoverageWe support any currencythat is offered from you...
Revenue Revelations – Best practices for the digital economyAnalyze and OptimizeClient Services• Best Practice Use Case de...
Revenue Revelations – Best practices for the digital economyTuneUp Media GoalsAvailability & Scalability - The lifeblood o...
Revenue Revelations – Best practices for the digital economyTune-Up Media – Big DataMusic TasteNumber ofUsersType of DataN...
Questions?Email us:webinar@vindicia.comVisit us:Blog: vindicia.com/blogCommunity: community.vindicia.comTwitter: @Vindicia...
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How TuneUp Media ‘Plugs In’ to Increased Online Revenue with a Subscription Billing Model

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Deploying and managing an effective subscription business is often a complex and risky undertaking. During this webinar, learn how TuneUp Media, a leading iTunes plug-in with millions of registered users online, leverages its billing platform for its thriving business to drive revenue, extend customer lifetime value, increase retention, drive acquisition, and reach a global audience.

To hear the audio associated with this webinar, please visit our website: http://info.vindicia.com/Archived-Webinar-TuneUp-Media-Subscription-Billing.html

Published in: Technology, Business
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Transcript of "How TuneUp Media ‘Plugs In’ to Increased Online Revenue with a Subscription Billing Model"

  1. 1. How TuneUp Media ‘Plugs In’to Increased Online Revenuewith a Subscription BillingModel(And How Your Subscription BusinessCan Increase Online Revenue, Too!)Greg NuyensChief Technology OfficerTuneUp Media
  2. 2. Revenue Revelations – Best practices for the digital economyLaunched early in 2009#1 selling companion application for iTunes, Windows MediaPlayerCompatible for both the Mac OS X and Windows operatingsystemsMore than 12 million registered users worldwideTuneUp Media’s “Freemium” business model has aconversion rate at 3x the industry standard400 million iTunes users, 156 million of Windows Media Playerusers, 627 million smart phone usersCompany Overview
  3. 3. Revenue Revelations – Best practices for the digital economyThe Product
  4. 4. Revenue Revelations – Best practices for the digital economy• Free Trial to easily acquire newcustomers• Convert them to pay• Usage Based• Reduce Functionality• Time Based (some combination of above)• TuneUp Lite is available as a freedownload• 50 song clean-ups• 25 album cover saves• 25 duplicate removals• Unlimited access to TuniverseBusiness Model
  5. 5. Revenue Revelations – Best practices for the digital economyPay Page
  6. 6. Revenue Revelations – Best practices for the digital economyVindicia CashBox Advantage• Multiple Business Models• Digital Storefronts• Global Coverage• Mobile Payments• Cognos Analytics• 10%-20% Top LineRevenue Impact• Retry Logic• Multi-languageCommunication• Retention Offers• Extend ACLV by 30%• Promotions and Coupons• Dynamic Product Plans• Business Optimization• SPSS Predictive AnalyticsAcquire Retain Expand
  7. 7. Revenue Revelations – Best practices for the digital economyScalability• 300,000 financial transactions daily• 120M Users, 80M credit cards across 150+ countries• 1.5 Million API calls daily• Architected to handle 7x max transactions- Customer Launch 60 customer account creations per second• Processed over $2.5B in customer revenue for trailing 12 monthsLocal Development, QA, Technical Support• Improved Collaboration• Reduced Security risks• SLA uptime 99.99%• PCI Level 1 & SSAE 16-SOC 1 (formerly SAS-70) – 6 yearsComplete Data Access and Ownership• All data available 24x7 within PCI boundariesProven Scale and Reliability
  8. 8. Revenue Revelations – Best practices for the digital economyBusiness Model FlexibilitySubscriptions• Mixed-Term (Monthly, Quarterly, Annual, etc.)• Freemium SubscriptionsMicrotransactions• Virtual Currencies: Single, Dual, Triple, etc.• Virtual Currencies with Premium SubscriptionsMetered Usage• Pay-per-Access / Download• Hybrid Subscriptions with Add-on PurchasesInvoicing• Pre-Pay• Post-Pay with Automatic PaymentsApp Store Platform• Payment Aggregation & Split• Revenue Sharing
  9. 9. Revenue Revelations – Best practices for the digital economyGlobal CoverageWe support any currencythat is offered from yourpayment processor.We support any language thatis compliant with the ISO-639.2 or W3C IANA LanguageSubtag Registry standards.Payment Methods Currencies Languages
  10. 10. Revenue Revelations – Best practices for the digital economyAnalyze and OptimizeClient Services• Best Practice Use Case deployment methodology• Team Based Web Project Management implementationCampaign Management• Promotions• CouponsBusiness Intelligence• Dashboards• Summary Reports• API Access
  11. 11. Revenue Revelations – Best practices for the digital economyTuneUp Media GoalsAvailability & Scalability - The lifeblood of running the business. Down time is lostrevenue and lost customers.Behavioral data with web analytics – Having an end-to-end view of each of ourcustomers. How does product use vary from users acquired via an organic searchvs. those acquired via a banner ad?Accurate customer segmentation - Using behavioral, session and purchase data todetermine the leading sources of our high-value customers (chiefly, those whopurchased up-front) and/or more price sensitive customers (those that converted viaa promo code or sale).Marketing Communications Effectiveness - Determining the effectiveness of ourmarketing communications programs to stimulate usage of TuneUp. Marrying ourmarketing communications data (via ExactTarget) with behavioral data. Specifically,measuring the impact of our behavioral campaigns against user engagement.Integrated A/B and multivariate testing capabilities offers the ability to executetesting within our website, CRM follow up and product to measure impact onconversion rates and engagement.
  12. 12. Revenue Revelations – Best practices for the digital economyTune-Up Media – Big DataMusic TasteNumber ofUsersType of DataNumber ofPlays
  13. 13. Questions?Email us:webinar@vindicia.comVisit us:Blog: vindicia.com/blogCommunity: community.vindicia.comTwitter: @VindiciaWebsite: www.vindicia.com

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