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Increased Customer Acquisition - Ideal Payment Types
 

Increased Customer Acquisition - Ideal Payment Types

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You're already selling internationally, but worried that your customers can't sign-up for your service because they don't have access to payment cards. That concern is all too real in today's global ...

You're already selling internationally, but worried that your customers can't sign-up for your service because they don't have access to payment cards. That concern is all too real in today's global eCommerce market.

During this session, we'll have a conversation with Russ Jones of Glenbrook Partners to talk about:

-How merchants can INCREASE CUSTOMER ACQUISITION through support of domestic payment methods.
-Similarities and differences in HOW PEOPLE BUY in various markets around the world.
-Best payment practices for REACHING NEW BUYERS in cash-centric markets.

You'll walk away from this session with a new understanding of how to use payments to increase your customer reach around the world.

To download the audio associated with this webinar, please visit www.vindicia.com to do so.

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Increased Customer Acquisition - Ideal Payment Types Increased Customer Acquisition - Ideal Payment Types Presentation Transcript

  • Increased Customer Acquisition Ideal Payment Types Russ Jones Payments Consultant Glenbrook Partners www.glenbrook.com
  • Revenue Revelations – Best practices for the digital economy Meet The Perceived Customer
  • Revenue Revelations – Best practices for the digital economy Meet The Actual Customer Source: Young, 2011
  • Revenue Revelations – Best practices for the digital economy Alternative Payment Examples
  • Revenue Revelations – Best practices for the digital economy Alternative Payments Around The World Source: Worldpay, 2012
  • Revenue Revelations – Best practices for the digital economy Merchant Acceptance Example: Brazil Online Payment Methods Accepted by Top 35 eRetailers in Brazil Source: Internet Retailer Top 300 Latin America Report, 2012; Glenbrook Analysis
  • Revenue Revelations – Best practices for the digital economy Global eCommerce is More Than Cards International Card Purchase Volume Penetration, 2011 Source: Digital River, Chase Paymentech, Javelin, Glenbrook estimates
  • Revenue Revelations – Best practices for the digital economy Common Global Online Payment Methods Tender Type Definition International Payment Cards Branded credit and debit cards from Visa, MasterCard, American Express, Diners Club, JCB and UnionPay can be used globally and are referred to as international cards Domestic Payment Cards Domestically issued credit, debit, and prepaid cards operate similar to international cards except they authorize, clear, and settle in the country of issue Credit Transfers Consumer “push” money to the merchant; credit transfers are categorized as “offline”, “online”, and “real-time”; a credit transfer is sometimes called a “giro” in Europe Continued on next page
  • Revenue Revelations – Best practices for the digital economy Common Global Online Payment Methods Tender Type Definition Direct Debit Pull transaction initiated by the merchant against current funds in the customer’s bank account; formal consumer authorization (if required) is referred to as the “mandate” eWallets A broad category of domestic, regional, and global alternative payment methods that hide the actual funding source from the merchant Bill to Mobile Enables consumers to add purchases to their monthly mobile bill; multiple models based on direct carrier billing, premium SMS, and home phone billing Cash Cash on delivery (COD) and cash on order (COO) are common in certain countries
  • Revenue Revelations – Best practices for the digital economy Final Thoughts Global eCommerce is build around international payment cards But international card usage varies by market, and is particularly weak in emerging markets Use of alternative payment methods can provide access to incremental buyers that don’t have cards Global Payment Service Providers (PSPs) can help implement country specific strategies
  • Questions? Email us: russ@glenbrook.com Visit us: Twitter: @Glenbrook Websites: www.glenbrook.com / www.paymentsnews.com Email us: webinar@vindicia.com Visit us: Community: community.vindicia.com Twitter: @Vindicia Website: www.vindicia.com