PlayUp, Toys to grow up

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PlayUp: toys to grow up, is a commonground self-initiated project. The aim of the initiative is to co-create and promote a series of biodegradable toys to encourage creative and imaginative play for children aged 3-6 years old, starting from the most disadvantaged areas of Lisbon.

The project is a collaboration with the Associação João de Deus and its Ludotecas Itinerantes, working in the quarters of Horta Nova, Bairro 6 de Maio, Casal da Boba and Casal da Mira, Lisbon.

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PlayUp, Toys to grow up

  1. 1. PlayUp Toys
  2. 2.  to
  3. 3.  grow
  4. 4.  up
  5. 5. “The healthy development ofchildren is crucial to the future well-being of any society”
  6. 6. PlayUp is a project that aims to co-design a small range of biodegradable toys that encouragecreative and imaginative play for children aged 3 to 6 years old, starting from the ones living in the disadvantaged neighborhoods of Lisbon.
  7. 7. development interaction colour function use shape catalyst social interaction relation values transfer different senses code communication understand experience CHILDREN feel thinking exchange learn encorurage imagination discovery PLAY empathy interpretation TOY creativity escape share confortknowledge dream challenge joy energie new cognitive inspiration balance play emotion curiosity
  8. 8. design
  9. 9. Partnering
  10. 10.  with
  11. 11.  the
  12. 12.  Associação
  13. 13.  João
  14. 14.  de
  15. 15.  Deus
  16. 16. contacts
  17. 17. commonground brings together designers and other professionals to deliver socially responsive design projects commonground is where design meets social change www.gotocommonground.com @cmngrd
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