PlayUp Beta-Start

PlayUp design | give space to play

Thinking about tomorrow’s Change Makers Educational toys to encourage creativity and imagination for children who have less access to quality play opportunities. Co-creating ludic activities and inspiring toys with children, families and communities living in disadvantaged contexts in Lisbon.

Play is a human right & universal language Children are the soul of communities and the future of our society. Access to inclusive play environments and quality play opportunities are key to children’s personal development. Children who play better will be able to make better choices and have better ideas to shape the world we live in.

Some children have no space to play The original idea for PlayUp was to deliver low-cost educational and biodegradable toys for children across the world in response to humanitarian emergencies such as tsunami, war, earthquakes, hurricanes or extreme poverty. “The healthy development of children is crucial to the future wellbeing of any society.” UNICEF

Some of these children live in Lisbon But we had to start somewhere, so we decided to focus on some of the poorest neighborhoods of Lisbon. Exploring areas where social exclusion, poor household conditions and neglect are the daily reality for hundreds of young children.

Working with 4 different communities During the past twelve months we have been collaborating with the Associação João de Deus, Casal da Mira a leading Portuguese Casal da Boba organisation for education and children development We delivered a series of interactive co-design workshops within four different communities in the North East of Lisbon. Bairro 6 de Maio Bairro da Horta Nova

PlayUp | give space to play Creating more quality play opportunities at community level, working with children and their families. Developing activities that can be adopted and replicated in similar contexts, supporting the organisations already operating in the educational sector.

PlayUp | toys to grow up The project strategic aim is to co-develop a small series of clever educational toys made of a new biodegradable material that can be locally produced, sold and easily distributed on a large scale. From social intervention to social enterprise.

Encouraging creativity and imagination PlayUp aims to generate a series of inspiring educational toys to encourage and stimulate imaginative and creative play opportunities, develop emotional intelligence, critical thinking and communication skills for children living in the most disadvantaged areas of Lisbon.

Introducing Durapulp from Södra Labs We are experimenting a new biodegradable and innovative material for the design of the PlayUp toys. Durapulp is a composite of paper pulp and a corn starch biopolymer. PlayUp will connect a Swedish research Lab with local Portuguese industry and universities.

PlayUp project launch - Lisbon July 2012 We presented the results of our early• Pressley Ridge, Casal da Mira, Amadora interventions to a• Fundação Aga Khan Portugal series of stakeholders• Camara Municipalde Amadora, Lisbon• Associação João de Deus, Ludotecas moveis and potential funders• IADE Design University (engage students) who will help us raising• Majora, main Portuguese toy producer, Porto• PimPumPlay, online educational toy store the grant funding• Södra Labs, material innovation centre, Sweden necessary for the• João Sem Medo, centre for entrepreneurship• TESE, association for development further development and implementation of• Fundação Calouste Gulbenkian (potential funder)• Fundação Montepio (potential funder) the PlayUp project.• Fundação EDP (potential funder)

PlayUp design | development phase

Synergy of factors and project partnersSOCIAL + STRATEGIC + CREATIVEcommunity entrepreneurship design && education & sustainability innovation

Project development stages €35K €100K SCOPE pitch DEVELOP investment DELIVER TODAYresearch and community productteam building interventions development 2011 / 2012 2012 / 2013 2013 / 2014

Project development stages €35K €100K SCOPE pitch DEVELOP investment DELIVER TODAYSelf funded €10.000 Funded € 35.000 Investment €100.000 commonground + social foundations + toy industry + CSR PlayUp team crowd-funding enterprise level

PlayUp development phase The second stage of PlayUp will be in partnership with Pressley Ridge in Amadora andOngoing project management and documentation IADE design university.November 2012community interventions / prototypes developmentDecember 2012 The main costs are forChristmas press event / project communication research, working space,January 2013community interventions / product development materials, prototyping,February 2013 production, a series ofﬁrst prototypes production / community testingMarch 2013 events, documentation,ﬁnal event and project evaluation students awards, projectApril 2013 promotion and evaluationdeveloping industry investment pitch (about €35.000).

A series of ludic community interventions Encouraging imagination Launching event Toy swappingintroduce project to toy market (Santa and creativity working in local community Casa da Misericordia) partnership with different organisations.Shapes and materials Colours and textures exploring toys understanding colours Running a number of ludic potential (IADE) (Coloradd workshop) interventions, one every two weeks over a period Storytelling Play in Casal da Mira of six months, fromworkshop ludotecas treasure hunt and (João de Deus) photography activity November 2012 to April 2013. Other minor Financial education Public event activities will run weekly the value of money presenting prototypes for the co-creation of the(Fundação Montepio) and results (Chapitó) toys and methodology.

Mapping resources - Casal da Mira Connecting resources, people, local knowledge, skills, resources and opinion leaders to reach children, families and communities. Immersion and design research to contextualise the challenge and to understand barriers and opportunities.

Pressley Ridge Portugal - Casal da Mira With a track record in delivering innovative projects and supporting hundreds of children and families, Pressley Ridge Portugal will act as ‘gate-• access to keeper’ to the local community• admin capacity community of Casal da• legal structure Mira and will ensure the• track record in quality of the project innovation• supervision and through ongoing communication supervision and professional advice.

IADE Design University Students from IADE product design courses will be researching and developing solutions in response to a speciﬁc• talent and creativity project brief, participating• design research to the PlayUp main• prototyping activities, engaging with capacity• visual / graphic the local community and communication• industry prototyping the toys. connections• access to space The 3 most promising and resources projects will receive an• volunteering opportunity award at a public event.

PlayUp design team 4 entrepreneurial young designers and innovators: Vincenzo and Matteo are Italian and share the same passion for socially• project responsive design and management sustainable development.• design thinking• activity planning Joana and Rita are both• facilitation capacity• documentation Portuguese, have studied• communication abroad and have a• resource hunting background in design and sustainable tourism.

PlayUp inspires young change makers Vincenzo (29) project coordinator, design strategy and facilitation Joana (25) visual communication, design mentoring and research Matteo (25) community manager and facilitation Rita (28) communication and public Dulce (19) relationships Casal da Boba resident

PlayUp Lisbon is a commonground projectWe have a proven track record in commonground isdelivering service innovation and tacklingcomplex social challenges. We have where design meetsbeen using Theory of Change and SROI positive social change.tools in the past to track our progress We bring peopleand make sure we deliver measurable together to deliversocial impact. socially responsivevincenzo@gotocommonground.com design & innovationwww.gotocommonground.com projects.@cmngrd

Thank Youplayupdesign@gmail.com - www.playupdesign.com Facebook: PlayUpDesign

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PlayUp Beta-Start

by Vincenzo Di Maria on Nov 14, 2012

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