Learning about service design

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A brief presentation on: learning about service design, Service Design Drinks Madrid, a special night @ Utopic_US with the H2i institute students and other community

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Learning about service design

  1. 1. learning about Service Design SDD Madrid 29.02.2012 Vincenzo Di Maria @vdmdesign Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  2. 2. commonground is where design meets social change www.gotocommonground.com @cmngrd Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  3. 3. 18 years in Sicily + 3 years in Rome + 6 months in Exeter + 6 years in London + 1 year in Lisbon Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  4. 4. influence and inspiration Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  5. 5. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  6. 6. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  7. 7. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  8. 8. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  9. 9. Method is a way of doing or approaching something,especially a systematic way.Methodology is a system or collection of methods usedin a particular area of study.Process is a series of actions or steps taken in order toachieve desired outcomes.Mindset not methods! Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  10. 10. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  11. 11. ?Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  12. 12. will you paint something memorable? Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  13. 13. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  14. 14. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  15. 15. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  16. 16. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  17. 17. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  18. 18. Service Design what? Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  19. 19. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  20. 20. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  21. 21. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  22. 22. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  23. 23. CREATIVITY EMPATHYSTRATEGY Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  24. 24. 1. 2. 3.identify needs create synergy delivering [opportunity] [partners & tangible outputs resources] [design] 4. 5. achieving 6. measure sustain change meaningful social impact [implementation] outcomes [SROI] [impact] Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  25. 25. Interdisciplinary collaboration is essentialbut not always effective Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  26. 26. people have a different understanding of service design Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  27. 27. service design uses existing skills and resources Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  28. 28. comparing creative processes Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  29. 29. developing a creative processes Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  30. 30. provide a ‘safe ground’ and a ‘real context’: client briefs Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  31. 31. real life brief 1: business focus Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  32. 32. real life brief 2: public sector focus Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  33. 33. real life brief 3: charity sector focus Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  34. 34. design research is not ethnography... Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  35. 35. good resources and case studies are essential Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  36. 36. mentoring as external critical voice Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  37. 37. expert talks Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  38. 38. online interactive presentations Participatory Service Networks! Executive Summary! August 2011!!"#" Confidential! Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  39. 39. peer critique Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  40. 40. peer learning Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  41. 41. using methods and tools Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  42. 42. internal review Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  43. 43. prototyping again and again Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  44. 44. user journey mapping Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  45. 45. pressure for clients final critique Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  46. 46. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  47. 47. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  48. 48. a new generation of service designers Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  49. 49. a great way to learn about it Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  50. 50. Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  51. 51. Welcome to the future Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  52. 52. Central Saint Martins Kings Cross Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  53. 53. 2012 is a special year to be here Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
  54. 54. “I slept and dreamt that life was joy. I awokeand saw that life was service. I acted andbehold, service was joy”Rabindranath Tagore SDD Madrid 29.02.2012 Vincenzo Di Maria @vdmdesign Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US
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