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Service Design for      Social Innovation                                        Jonas Piet - Mylene Jonker - Vincenzo Di ...
The unusual story of three young service designers becoming social innovators            Jonas Piet           [Rotterdam] ...
The unusual story of...#SDNC12 Service Design for Social Innovation
Naples is a beautiful and unique place, but is also the symbol of failure for all institutions#SDNC12 Service Design for S...
San Giovanni a Teduccio, South East suburbs of Naples - NEStT venue#SDNC12 Service Design for Social Innovation
An international Social Innovation competition supported by the European Commission#SDNC12 Service Design for Social Innov...
Euclid Network: third sector leaders, local institutions, international innovators#SDNC12 Service Design for Social Innova...
A different kind of project       • working with an organisation that did not choose us and           that does not unders...
Gioconomics is a people-centred collaborative project: by people, for people, with people                                 ...
Gioconomics is made out of people with different skills, ambitions and personal agendas#SDNC12 Service Design for Social I...
Social theatre and other cultural productions to engage with the local youth community#SDNC12 Service Design for Social In...
Is Service Design up for it?#SDNC12 Service Design for Social Innovation
Using service design to achieve different outcomes - Imagination Lancaster#SDNC12 Service Design for Social Innovation
Collaborative planning, implementation and logistic challenges#SDNC12 Service Design for Social Innovation
Facilitating the creative process and co-creation - understand expectations#SDNC12 Service Design for Social Innovation
Generating, building and voting for the best ideas - define strategy#SDNC12 Service Design for Social Innovation
The initial idea: co-production approach and increase engagement     From an ‘artisan-way’                                ...
The international design team: agents of change, cross-pollinating and innovating#SDNC12 Service Design for Social Innovat...
Where did change happen?#SDNC12 Service Design for Social Innovation
Project timeline and iterative process: key cultural changes#SDNC12 Service Design for Social Innovation
Mapping audience and stakeholders of the organisation - discovery phase#SDNC12 Service Design for Social Innovation
Understanding value exchange: pitching the organisation to different stakeholders#SDNC12 Service Design for Social Innovat...
Agree on language, translation, communication, avoid jargon, reach new stakeholders#SDNC12 Service Design for Social Innov...
Challenging our initial assumption, defining building blocks of project management#SDNC12 Service Design for Social Innova...
Building operational tools, designing backstage operations and frontline interactions#SDNC12 Service Design for Social Inn...
The challenge of culture transformation and mindset shift... business model workshop#SDNC12 Service Design for Social Inno...
Getting the Theatre Lab involved at Gioconomics’ Open Evening#SDNC12 Service Design for Social Innovation
Feedback on the project plan from potential candidates for the Advisory Team#SDNC12 Service Design for Social Innovation
Document, visualise, structure project narrative, communicate and share learning#SDNC12 Service Design for Social Innovation
small project BIG learning#SDNC12 Service Design for Social Innovation
#1                 experiencing change                makes change happen              acting out future roles and scenari...
#2                 recognise and craft                by-products generated                  during the process           ...
#3                     co-production needs                     visual planning tools          to communicate and open-up t...
#4                         partnership beyond                            collaboration                      from co-design...
#5     not everything can change...                small organisational changes can resonate          at system level: sta...
Social innovative projects require BIG heart to match your BIG ideas              service design for social innovation:   ...
Thank You         Jonas Piet                            www.gioconomics.org         Mylene Jonker                         ...
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Gioconomics SDNC12

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Presenting the process of cultural change

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Transcript of "Gioconomics SDNC12"

  1. 1. Service Design for Social Innovation Jonas Piet - Mylene Jonker - Vincenzo Di Maria#SDNC12 Service Design for Social Innovation
  2. 2. The unusual story of three young service designers becoming social innovators Jonas Piet [Rotterdam] design & research Mylene Jonker [Amsterdam] social entrepreneur Engine & Participle social communication Homeless SMS Vincenzo Di Maria design management [Lisbon] likes open air cinema product design NGOs experience service design training is a young mum Central Saint Martins Design Against Crime commonground go back to Sicily#SDNC12 Service Design for Social Innovation
  3. 3. The unusual story of...#SDNC12 Service Design for Social Innovation
  4. 4. Naples is a beautiful and unique place, but is also the symbol of failure for all institutions#SDNC12 Service Design for Social Innovation
  5. 5. San Giovanni a Teduccio, South East suburbs of Naples - NEStT venue#SDNC12 Service Design for Social Innovation
  6. 6. An international Social Innovation competition supported by the European Commission#SDNC12 Service Design for Social Innovation
  7. 7. Euclid Network: third sector leaders, local institutions, international innovators#SDNC12 Service Design for Social Innovation
  8. 8. A different kind of project • working with an organisation that did not choose us and that does not understand the concept of service design • operating within a complex social context and with people often resistant to change • shifting from design consultants to business partner (co-design, shared ownership) • limited resources and logistic challenges resulted into huge personal investment#SDNC12 Service Design for Social Innovation
  9. 9. Gioconomics is a people-centred collaborative project: by people, for people, with people Euclid Jonas Piet Network [Rotterdam] [London] Mylene Gioco, Jonker Immagine e Unicredit [Amsterdam] Parole Foundation [Milan] [Naples] Vincenzo Partners & Di Maria Stakeholders [Lisbon] [Naples]#SDNC12 Service Design for Social Innovation
  10. 10. Gioconomics is made out of people with different skills, ambitions and personal agendas#SDNC12 Service Design for Social Innovation
  11. 11. Social theatre and other cultural productions to engage with the local youth community#SDNC12 Service Design for Social Innovation
  12. 12. Is Service Design up for it?#SDNC12 Service Design for Social Innovation
  13. 13. Using service design to achieve different outcomes - Imagination Lancaster#SDNC12 Service Design for Social Innovation
  14. 14. Collaborative planning, implementation and logistic challenges#SDNC12 Service Design for Social Innovation
  15. 15. Facilitating the creative process and co-creation - understand expectations#SDNC12 Service Design for Social Innovation
  16. 16. Generating, building and voting for the best ideas - define strategy#SDNC12 Service Design for Social Innovation
  17. 17. The initial idea: co-production approach and increase engagement From an ‘artisan-way’ To a ‘Wiki-way’ of co-production In 3 stages: 1. Open Up 2. Up Sell 3. Scale Up#SDNC12 Service Design for Social Innovation
  18. 18. The international design team: agents of change, cross-pollinating and innovating#SDNC12 Service Design for Social Innovation
  19. 19. Where did change happen?#SDNC12 Service Design for Social Innovation
  20. 20. Project timeline and iterative process: key cultural changes#SDNC12 Service Design for Social Innovation
  21. 21. Mapping audience and stakeholders of the organisation - discovery phase#SDNC12 Service Design for Social Innovation
  22. 22. Understanding value exchange: pitching the organisation to different stakeholders#SDNC12 Service Design for Social Innovation
  23. 23. Agree on language, translation, communication, avoid jargon, reach new stakeholders#SDNC12 Service Design for Social Innovation
  24. 24. Challenging our initial assumption, defining building blocks of project management#SDNC12 Service Design for Social Innovation
  25. 25. Building operational tools, designing backstage operations and frontline interactions#SDNC12 Service Design for Social Innovation
  26. 26. The challenge of culture transformation and mindset shift... business model workshop#SDNC12 Service Design for Social Innovation
  27. 27. Getting the Theatre Lab involved at Gioconomics’ Open Evening#SDNC12 Service Design for Social Innovation
  28. 28. Feedback on the project plan from potential candidates for the Advisory Team#SDNC12 Service Design for Social Innovation
  29. 29. Document, visualise, structure project narrative, communicate and share learning#SDNC12 Service Design for Social Innovation
  30. 30. small project BIG learning#SDNC12 Service Design for Social Innovation
  31. 31. #1 experiencing change makes change happen acting out future roles and scenarios helps building confidence and identify what needs to change#SDNC12 Service Design for Social Innovation
  32. 32. #2 recognise and craft by-products generated during the process deliver specific outputs that can be immediately used building trust into the process#SDNC12 Service Design for Social Innovation
  33. 33. #3 co-production needs visual planning tools to communicate and open-up the project to others and organise their contributions#SDNC12 Service Design for Social Innovation
  34. 34. #4 partnership beyond collaboration from co-design activities to joint design team to ensure trust and co-ownership#SDNC12 Service Design for Social Innovation
  35. 35. #5 not everything can change... small organisational changes can resonate at system level: start small, think big, try different things#SDNC12 Service Design for Social Innovation
  36. 36. Social innovative projects require BIG heart to match your BIG ideas service design for social innovation: innovating within traditions#SDNC12 Service Design for Social Innovation
  37. 37. Thank You Jonas Piet www.gioconomics.org Mylene Jonker gioconomics@gmail.com Vincenzo Di Maria @gioconomics#SDNC12 Service Design for Social Innovation
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