Gioconomics SDNC12

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Presenting the process of cultural change

Presenting the process of cultural change

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  • 1. Service Design for Social Innovation Jonas Piet - Mylene Jonker - Vincenzo Di Maria#SDNC12 Service Design for Social Innovation
  • 2. The unusual story of three young service designers becoming social innovators Jonas Piet [Rotterdam] design & research Mylene Jonker [Amsterdam] social entrepreneur Engine & Participle social communication Homeless SMS Vincenzo Di Maria design management [Lisbon] likes open air cinema product design NGOs experience service design training is a young mum Central Saint Martins Design Against Crime commonground go back to Sicily#SDNC12 Service Design for Social Innovation
  • 3. The unusual story of...#SDNC12 Service Design for Social Innovation
  • 4. Naples is a beautiful and unique place, but is also the symbol of failure for all institutions#SDNC12 Service Design for Social Innovation
  • 5. San Giovanni a Teduccio, South East suburbs of Naples - NEStT venue#SDNC12 Service Design for Social Innovation
  • 6. An international Social Innovation competition supported by the European Commission#SDNC12 Service Design for Social Innovation
  • 7. Euclid Network: third sector leaders, local institutions, international innovators#SDNC12 Service Design for Social Innovation
  • 8. A different kind of project • working with an organisation that did not choose us and that does not understand the concept of service design • operating within a complex social context and with people often resistant to change • shifting from design consultants to business partner (co-design, shared ownership) • limited resources and logistic challenges resulted into huge personal investment#SDNC12 Service Design for Social Innovation
  • 9. Gioconomics is a people-centred collaborative project: by people, for people, with people Euclid Jonas Piet Network [Rotterdam] [London] Mylene Gioco, Jonker Immagine e Unicredit [Amsterdam] Parole Foundation [Milan] [Naples] Vincenzo Partners & Di Maria Stakeholders [Lisbon] [Naples]#SDNC12 Service Design for Social Innovation
  • 10. Gioconomics is made out of people with different skills, ambitions and personal agendas#SDNC12 Service Design for Social Innovation
  • 11. Social theatre and other cultural productions to engage with the local youth community#SDNC12 Service Design for Social Innovation
  • 12. Is Service Design up for it?#SDNC12 Service Design for Social Innovation
  • 13. Using service design to achieve different outcomes - Imagination Lancaster#SDNC12 Service Design for Social Innovation
  • 14. Collaborative planning, implementation and logistic challenges#SDNC12 Service Design for Social Innovation
  • 15. Facilitating the creative process and co-creation - understand expectations#SDNC12 Service Design for Social Innovation
  • 16. Generating, building and voting for the best ideas - define strategy#SDNC12 Service Design for Social Innovation
  • 17. The initial idea: co-production approach and increase engagement From an ‘artisan-way’ To a ‘Wiki-way’ of co-production In 3 stages: 1. Open Up 2. Up Sell 3. Scale Up#SDNC12 Service Design for Social Innovation
  • 18. The international design team: agents of change, cross-pollinating and innovating#SDNC12 Service Design for Social Innovation
  • 19. Where did change happen?#SDNC12 Service Design for Social Innovation
  • 20. Project timeline and iterative process: key cultural changes#SDNC12 Service Design for Social Innovation
  • 21. Mapping audience and stakeholders of the organisation - discovery phase#SDNC12 Service Design for Social Innovation
  • 22. Understanding value exchange: pitching the organisation to different stakeholders#SDNC12 Service Design for Social Innovation
  • 23. Agree on language, translation, communication, avoid jargon, reach new stakeholders#SDNC12 Service Design for Social Innovation
  • 24. Challenging our initial assumption, defining building blocks of project management#SDNC12 Service Design for Social Innovation
  • 25. Building operational tools, designing backstage operations and frontline interactions#SDNC12 Service Design for Social Innovation
  • 26. The challenge of culture transformation and mindset shift... business model workshop#SDNC12 Service Design for Social Innovation
  • 27. Getting the Theatre Lab involved at Gioconomics’ Open Evening#SDNC12 Service Design for Social Innovation
  • 28. Feedback on the project plan from potential candidates for the Advisory Team#SDNC12 Service Design for Social Innovation
  • 29. Document, visualise, structure project narrative, communicate and share learning#SDNC12 Service Design for Social Innovation
  • 30. small project BIG learning#SDNC12 Service Design for Social Innovation
  • 31. #1 experiencing change makes change happen acting out future roles and scenarios helps building confidence and identify what needs to change#SDNC12 Service Design for Social Innovation
  • 32. #2 recognise and craft by-products generated during the process deliver specific outputs that can be immediately used building trust into the process#SDNC12 Service Design for Social Innovation
  • 33. #3 co-production needs visual planning tools to communicate and open-up the project to others and organise their contributions#SDNC12 Service Design for Social Innovation
  • 34. #4 partnership beyond collaboration from co-design activities to joint design team to ensure trust and co-ownership#SDNC12 Service Design for Social Innovation
  • 35. #5 not everything can change... small organisational changes can resonate at system level: start small, think big, try different things#SDNC12 Service Design for Social Innovation
  • 36. Social innovative projects require BIG heart to match your BIG ideas service design for social innovation: innovating within traditions#SDNC12 Service Design for Social Innovation
  • 37. Thank You Jonas Piet www.gioconomics.org Mylene Jonker gioconomics@gmail.com Vincenzo Di Maria @gioconomics#SDNC12 Service Design for Social Innovation