Gioconomics update March 2012: the journey so far

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  • 1. Creative business development for the voluntary sector Vincenzo Di Maria Gioconomics www.vdmdesign.net www.gioconomics.org vincenzo@vdmdesign.net gioconomics@gmail.com tw: @vdmdesign tw: @gioconomicsLessons from Naples 2.0
  • 2. Naples is a unique amazing place, but is also the symbol of failure for all institutions
  • 3. Naples is a unique amazing place, but is also the symbol of failure for all institutions
  • 4. The challenge: once this was a school...
  • 5. The opportunity: one day this will become a theatre school
  • 6. Naples 2.0 - an international Social Innovation competition (September 2011)
  • 7. Gioconomics is a people-centred collaborative project: by people, for people, with people
  • 8. Gioconomics is a people-centred collaborative project: by people, for people, with people Euclid Jonas Piet Network [London] [London] Mylene Gioco, Jonker Immagine e Unicredit [Amsterdam] Parole Foundation [Milan] [Naples] Vincenzo Partners & Di Maria Stakeholders [Lisbon] [Naples]
  • 9. Gioconomics is made out of people with different skills, ambitions and personal agendas
  • 10. Working with Gioco, Immagine e Parole, voluntary organisation with 15 years experience RO SAR IAA DR IAN ALU IGI MIC HE LEM ASS IMO F RA NC A E NZ O L AU RA M I NA MA RI C AP EPP E GI N OC HI A RA T INA DE SJ A NA CA MI L LAA C E RA FFA ELE FR AN CE SCO EM MA AL ESS AN DR O ELI S EO E MIL IAG R AZI AN O E MIA N N AR IN O BARBARALORENZOMARTINAMARIO NOEMINUNZIAROSSELLAVINCENZO LUCIANOMIRJANAMARIJAADRIANA FEDERICAANDREAMYLENELUCIA STELLAUGOCRISTIANTONIALUIGI ANNAMARIAROSSELLAVINCENZO CHICCACARMINEMARCOJONAS GIOCOIMMAGINEEPAROLE L’associazione favorisce la crescita socio-culturale dei più giovan i a partire dai loro bisogni primari promuovendo situazioni di gratificazione e contesti che operano come rafforzatori della personalità e assunzione di ruoli positivi. gioconomics@gmail.com 08119911026 - 3382376132 www.gioconomics.org gioco.immagine.parole@gmail.com @gioconomics www.giocoimparole.altervista.org
  • 11. We work with one activity to learn how to make volunteering sustainable business Cultural Activities Commercial Social Activities Activities Organisation Strategy, Impact evaluation, Project management, Communication, Admin, ...
  • 12. Social theatre and other cultural productions to engage with the local youth community
  • 13. Social theatre and other cultural productions to engage with the local youth community
  • 14. Social theatre and other cultural productions to engage with the local youth community
  • 15. The idea: More people + More involvement = More impact (financial & social) From an ‘artisan-way’ To a ‘Wiki-way’ of co-production In 3 stages: 1. Open Up 2. Up Sell 3. Scale Up
  • 16. Stakeholders and partners dynamics during setup stage (matching with) CSR Programs Help writing funding proposals Governance Entrepreneural advice Impact Cultural evaluation collaborations Best practice Networks Gioco Setup + Inspiration Core team Advisory team Other partners
  • 17. Planning the project the day after the conference
  • 18. Feedback on the project plan from potential candidates for the Advisory Team
  • 19. Facilitating the creative process
  • 20. Generating, building and voting for the best ideas
  • 21. Mapping audience and stakeholders of the organisation
  • 22. Feedback after the dinner from potential candidates for the Advisory Team
  • 23. Getting the Theatre Lab involved at Gioconomics’ Open Evening
  • 24. Exercise: pitching the organisation to a selection of stakeholder
  • 25. What different stakeholders could contribute to the Theatre Production
  • 26. Challenging our initial assumption, defining building blocks
  • 27. Listen, learn, discover new stories from the people you are working with
  • 28. Never forget the social nature of the organisation you are working with
  • 29. The Dinner Spectacle after the Advisory Workshop: celebrate small successes
  • 30. we are online: www.gioconomics.org
  • 31. Consult the experts and face reality (Unicredit Foundation seminar)
  • 32. Consult the experts and face reality (Unicredit Foundation seminar)
  • 33. Work hard! Culture and mindest are the hardest challenge
  • 34. Volunteering as a business strategy? Building a sustainable and independent organisation
  • 35. Agree on language, translation, communication, jargon...
  • 36. Reaching consensus without loosing individual opinions and respecting agendas
  • 37. Business plan creation: Architects Ricciardi studio, Torre Annunziata Napoli
  • 38. Business plan numbers crunching
  • 39. Business plan mapping and communication
  • 40. A creative business development programme in three levels !
  • 41. Why is Gioconomics different from other programmes?
  • 42. !
  • 43. Co-create a good story, narrative is essential and everybody plays a role
  • 44. Communicate, share learning, build new collaborations... ?
  • 45. Creative business development for the voluntary sectorGet in touch!follow us Vincenzo Di Maria Gioconomics www.vdmdesign.netsignup for newsletter www.gioconomics.orgget involved vincenzo@vdmdesign.net gioconomics@gmail.comcollaborate tw: @vdmdesign tw: @gioconomics