Design Tools for CSR managers and Social innovators

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Taking part to CR Navigator conference 2013 in Warsaw, Poland. Sharing projects, practices and design approach to Corporate Social Responsibility and Corporate Social Innovation.

LINKS:
http://www.commongroundpeople.com/
http://www.peoplerise.net/
http://prezi.com/bffncanf00m6/unbystander-imprese_eng/
http://www.ortoincampania.it/
http://siracusa.impacthub.net/

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Design Tools for CSR managers and Social innovators

  1. 1. DESIGN TOOLS FOR CSR MANAGERS & SOCIAL INNOVATORS! VINCENZO DI MARIA
  2. 2. VINCENZO DI MARIA @VDMDESIGN STRATEGY. entrepreneurship EMPATHY. social innovation CREATIVITY. service design !2 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  3. 3. SERVICE DESIGN CROSS-SECTOR TRAINING !3 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  4. 4. FROM DESIGN TO SOCIALLY RESPONSIVE DESIGN !4 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  5. 5. WHERE DESIGN MEETS POSITIVE SOCIAL CHANGE SERVICE " DESIGN !5 SOCIAL" INNOVATION DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  6. 6. COMMONGROUND PRINCIPLES AND VALUES REPLICABLE. design-led process, creating models IMPACTFUL. creating measurable social change VISUAL. design solutions that people can see and experience ITERATIVE. prototype, test it, brake it, make it better COLLABORATIVE. co-design with people and stakeholders INNOVATIVE. thinking laterally, imagining new opportunities PEOPLE FOCUSED. user centred design approach RESPONSIVE. societal needs rather than just market needs !6 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  7. 7. BUSINESS AS UNUSUAL
  8. 8. BUSINESSES ARE ORGANS PART OF AN ORGANISM !8 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  9. 9. TRIPLE BOTTOM LINE FOR A SUSTAINABLE BUSINESS ECONOMICAL" (PROFIT) !9 SOCIAL" (PEOPLE) ENVIRONMENTAL" (PLANET) DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  10. 10. TRIPLE BOTTOM LINE FOR A SUSTAINABLE BUSINESS ECONOMICAL" (PROFIT) SOCIAL" (PEOPLE) !9 ENVIRONMENTAL" (PLANET) DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  11. 11. 1. ACTION 2. EDUCATION 3. INNOVATION !10 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  12. 12. SOUTHERN WATER
  13. 13. INSTALLING OVER 500.000 SMART-METERS IN THE UK !12 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  14. 14. THE WORLD’S SMALLEST WATER MUSEUM The Challenge Overview — What’s this all about? The Challenge Overview — What’s this all about? What’s this all about? Did you know that the South East of England has less water available per person than some hot Mediterranean countries? The Water Design Challenge is a new initiative to get Key Stage 3 students interested and involved in the issue of water conservation and associated cuts in energy use. The Challenge complements the National Curriculum and provides an exciting opportunity for the whole school. It aims to enhance teaching and learning by encouraging students to use design processes and thinking across the curriculum to solve an important problem. It also provides a structured framework for connecting your school with professional designers and water experts. The Challenge Overview — How the Challenge works Resources Further detailed information about the Double Diamond can be found at: www.designcouncil.org.uk/designp rocess The Double Diamond Students are encouraged to see the six Water Design Challenge stages as part of a design process the Design Council refer to as the ‘Double Diamond’. The design process has a number of stages, where ideas are created, developed and refined until a workable solution is arrived at. The Double Diamond is defined across four areas: discover, define, develop and deliver. The following resources are available in the Appendix or at www.waterdesignchallen ge.com Design Process help sheet For a simplified version of the Double Diamond Design Development activity sheet To help students focus on what they are trying to achieve. School project management g their Schools will be supported in implementin r provided project by their own WDC co-ordinato Water. by the Design Council and Southern Southern Water This person will act as a link with for the Challenge and and the Design Council in the work. draw together everyone involved you with Your WDC co-ordinator will provide and will time, up to five days project support managing help you in: planning the project; of co-ordination with designers; evaluation into the Water the project; co-ordinating input and supporting Design Challenge online blog; . general delivery as and when appropriate 4 rning Discover How can we learn more about the problem? What do we know about the current situation, and what do we need to change? Creating a brief Define Which aspect of the problem do we feel is the most important to tackle? Let’s start to think about what ideas or plans might best help tackle it. 5 an idea Developing How much water does your school use? About this manual Who’s behind it? This manual, along with an online tool for measuring your school’s water footprint, is designed to help find the answers. It is a toolkit of teaching resources for running the Water Design Challenge (or the ‘WDC’). It gives guidance about the practicalities of taking part in the project, such as how to gain access to professional designers and water conservation specialists, and contains activity suggestions along with background information about design, and the issues of water conservation and supply in the South East of England. The WDC has been created by the Design Council in association with Southern Water with the aim of changing people’s behaviour and producing positive results in the realm of sustainable action by reducing water consumption. We believe that this can be achieved through design and that the Challenge gives secondary school students an exciting opportunity to really make a difference. Sustainable design can change lives for the better and this project gives young people a great chance to do just that. How can you use design to reduce wastage? Success is most likely if the following are put in place: The involvement of at least one nt. member of senior manageme staff The awareness of all teaching and students of the aim, timing and breadth of the project. The involvement of ancillary staff, through governors, parents and visitors students. communications devised by the of A sufficient commitment in terms subjects curriculum time across different — five for the KS3 students involved ation. days is the broad recommend Page 6 1 Lea ut water abo 2 Investigationtions Communica 3 campaign The Challenge will ask students two questions: Page 7 6 Presenting your idea Develop Deliver How can we make our idea work? How can we test and improve it? How can we make/carry out our idea? How can we make sure it works? How can we best communicate our proposition? Page 11 Page 10 !13 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  15. 15. CO-DESIGN TO REDUCE WATER CONSUMPTION !14 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  16. 16. PROTOTYPE BEHAVIOUR CHANGING EXPERIENCES !15 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  17. 17. SOUTHERN WATER - WATER DESIGN CHALLENGE !16 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  18. 18. CÓRIO
  19. 19. CAMPANIA SHOPPING CENTRE !18 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  20. 20. L’ORTO IN CAMPANIA - NURTURING GENERATIONS !19 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  21. 21. SMART MANAGEMENT & RI-FESTIVAL INITIATIVE !20 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  22. 22. A VEGETABLE GARDEN IN THE SHOPPING CENTRE !21 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  23. 23. EDUCATIONAL EXPERIENCE WITH SLOW FOOD !22 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  24. 24. CODESIGN & PRODUCE EDUCATIONAL MATERIALS !23 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  25. 25. STAKEHOLDERS ENGAGEMENT pa nia .it L’ORTO IN CAMPANIA a m i r to w w w. o nc !24 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  26. 26. SHARED VALUE CREATION OVERVIEW 20% 20% 20% SHOPPING CENTRE SLOW FOOD SCHOOLS STUDENTS PARENTS EMPLOYEES VISITORS 10% 10% 10% 10% !25 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  27. 27. PEOPLERISE
  28. 28. CHANGING HR, ENGAGEMENT AND PERFORMANCE !27 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  29. 29. VALUES AND MISSION WWW.PEOPLERISE.NET !28 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  30. 30. STORYTELLING CORPORATE WORKSHOP !29 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  31. 31. UNBYSTANDER
  32. 32. THE STARTUP: UNBYSTANDER • • inside the company between company/ institutions/community Companies Institutions Community CONTACTS:
 tamami.komatsu@gmail.com" mariangela.sangiorgi@gmail.com !31 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  33. 33. A MEDIATION PLATFORM BETWEEN STAKEHOLDERS #MISSION: Helping companies and social leaders increase their social impact by leveraging the skills, knowledge and values found in their community of people. #SERVICES: CSR Design Consulting via Software-as-a-Service (SaaS) + smartphone app: • • • Create ad hoc CSR strategies co-created with the employees (bottom-up); Human Centered Design (HCD) approach; Accessible at all moments. Skill-raising platform: • • To create a marketplace for skill-based volunteers; To give better access to community resources. !32 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  34. 34. THE VALUE PROPOSITION We offer companies: an innovative solution to allocate more efficiently and effectively their resources to create real social change. Helping them to: • Identify a CSR strategy in line with company goals and their core business;
 • Engage and empower employees in company decisions and foster peer-topeer learning and community solidarity;
 • Reduce search costs to find Non-Profit partners;
 • Increase brand equity with a holistic vision of the company; 
 • Monitor the performance and impact of CSR activities on company goals. !33 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  35. 35. THE OPPORTUNITY TO SHIFT FROM CSR TO CSI #Design Areas: We work with companies to develop effective Social Responsibility strategies through a structured design process led by their employees. Corporate Social Responsibility Company welfare services or programs. Corporate Social Innovation Defining Designing new or Developing new areas of CSR bettering existing social products sponsorship. services/products or services for with social new markets. enterprises. !34 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  36. 36. IMPACT HUB
  37. 37. IMPACT HUB SIRACUSA !36 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  38. 38. BUILDING PLATFORMS FOR COLLABORATION !37 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  39. 39. A GLOBAL COMMUNITY OF CHANGE MAKERS August 2013 Amsterdam – Athens* – Bari – Belgrade (Candidate)* – Belo Horizonte – Bergen – Berkeley – Berlin* – Bogota – Boston* – Boulder – Bucharest – Caracas* – Copenhagen Curitiba – Donostia* – Dubai* – Florence – Geneva (Candidate)* – Grand Rapids* – Halifax – Helsinki – London Islington / Kings Cross / Westminster – Johannesburg – Kyoto* Los Angeles – Madrid – Melbourne – Mexico City* – Milan – Monterrey (Candidate)* – Moscow* – Munich* – New York City (Candidate)* – Oakland* – Oaxaca – Odessa* Ottawa – Peoria* – Prague – Recife* – Rome – Rotterdam – Rovereto – Salt Lake City* – San Francisco – Sao Paulo – Seattle – Seoul – Singapore – Stockholm – Sydney* – Syracuse – Tel Aviv – Tokyo – Trieste* – Vienna – Washington DC* – Zagreb – Zurich !38 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  40. 40. CO-CREATION OF SPACE AND LOCAL COMMUNITY !39 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  41. 41. CONNECTING CROSS-SECTOR ORGANISATIONS !40 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  42. 42. CONNECTING CROSS-SECTOR ORGANISATIONS !40 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  43. 43. INDUSTRIAL AND ARCHEOLOGICAL TOURISM !41 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  44. 44. INDUSTRIAL AND ARCHEOLOGICAL TOURISM !41 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  45. 45. MIGRATION AND SOCIAL INNOVATION !42 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  46. 46. MEASURING SOCIAL IMPACT BEYOND SROI !43 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  47. 47. CONCLUSIONS - WHY DESIGN IN CSR? DESIGN DOING. ask an expert DESIGN THINKING. transferable approach CODESIGN. enabling a sharing culture / collective intelligence KEEP IT CREATIVE. don’t be afraid of your ideas PROTOTYPE. fail earlier succeed sooner TAILOR MADE. there is no one solution fits all ADD VALUE. design as transformational process HOLISTIC VIEW. understand systems and care for details !44 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET
  48. 48. KEEP IN TOUCH, KEEP SHARING dziękuję

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