Design for the Real World #BlankDisrupt

  • 775 views
Uploaded on

“Design is the conscious and intuitive effort to impose meaningful order” Victor Papanek …

“Design is the conscious and intuitive effort to impose meaningful order” Victor Papanek

A presentation introducing and disrupting the real meaning of design as a creative and innovative process able to respond to societal needs. From social responsibility to socially responsive Design, how can we blend the best of empathy, creativity and strategy to address wicked problems and complex issues.

More in: Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
775
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
9
Comments
0
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. VINCENZO DI MARIA & CLAUDIA BUSETTO
  • 2. CLAUDIA! BUSETTO! UX WEB COMMUNICATION! RESEARCH VINCENZO ! DI MARIA! DESIGN! ENTREPRENEURSHIP ! INNOVATION!
  • 3. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!3 DESIGN THINKING GLOCAL INNOVATION CHANGE MAKER MEDITERRANEAN MODELS Lisbon London Rome Syracuse VINCENZO DI MARIA @VDMDESIGN
  • 4. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!4 WHAT DO WE MEAN BY ‘DESIGN’ design is a creative & iterative problem solving process
  • 5. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!5 DESIGN IS ABOUT MAKING RIGHT DECISIONS CREATIVITY [design thinking] STRATEGY [entrepreneurship] EMPATHY [social innovation]
  • 6. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!6 DESIGN FORTHE REAL WORLD, PAPANEK 1971
  • 7. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!6 DESIGN FORTHE REAL WORLD, PAPANEK 1971 “Design is the conscious and intuitive effort to impose meaningful order” Victor Papanek
  • 8. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!7 There are professions more harmful than industrial design, but only a very few of them. And possibly only one profession is phonier. Advertising design, in persuading people to buy things they don't need, with money they don't have, in order to impress others who don't care, is probably the phoniest field in existence today. Industrial design, by concocting the tawdry idiocies hawked by advertisers, comes a close second. ! Never before in history have grown men sat down and seriously designed electric hairbrushes, rhinestone-covered file boxes, and mink carpeting for bathrooms, and then drawn up elaborate plans to make and sell these gadgets to millions of people. Before (in the 'good old days'), if a person liked killing people, he had to become a general, purchase a coal-mine, or else study nuclear physics. Today, industrial design has put murder on a mass-production basis. ! By designing criminally unsafe automobiles that kill or maim nearly one million people around the world each year, by creating whole new species of permanent garbage to clutter up the landscape, and by choosing materials and processes that pollute the air we breathe, designers have become a dangerous breed. And the skills needed in these activities are taught carefully to young people.! DESIGNERS ARE A DANGEROUS BREED
  • 9. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!8 “All men are designers. All that we do, almost all the time, is design, for design is basic to all human activity. The planning and patterning of any act towards a desired, foreseeable end constitutes the design process. Any attempt to separate design, to make it a thing-by-itself, works counter to the inherent value, of design as the primary underlying matrix of life. Design is com- posing an epic poem, executing a mural, painting a masterpiece, writing a concerto. But design is also cleaning and reorganizing a desk drawer, pulling an impacted tooth, baking an apple pie, choosing sides for a back-lot baseball game, and educating a child. Design is the conscious effort to impose meaningful order. ! ! Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures. ! ! As socially and morally involved designers, we must address ourselves to the needs of a world with its back to the wall while the hands on the clock point perpetually to one minute before twelve.” ! DESIGN COMES WITH RESPONSIBILITY
  • 10. SOCIAL! INNOVATION SERVICE ! DESIGN
  • 11. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!11 BE PREPARED FOR SCEPTICISM…
  • 12. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!12 BE PREPARED FOR ENTHUSIASM…
  • 13. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!13 ORGANS PART OF AN ORGANISM
  • 14. ECONOMICAL! (PROFIT) ENVIRONMENTAL! (PLANET) SOCIAL! (PEOPLE)
  • 15. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM !15 www.ortoinca m pania.it L’ORTO IN CAMPANIA WATER PLAY AGEING LEARN COMMONGROUNDPEOPLE’S PROJECTS
  • 16. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!16 PEOPLE FOCUSED. user centred design approach COLLABORATIVE. co-design with people and stakeholders INNOVATIVE. thinking laterally, imagining new opportunities ITERATIVE. prototype, test it, brake it, make it better RESPONSIVE. societal needs rather than just market needs VISUAL. design solutions that people can see and experience IMPACTFUL. creating measurable social change REPLICABLE. design-led process, creating models COMMONGROUNDPEOPLE’S APPROACH
  • 17. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!20 DISRUPTIVEINNOVATION SOCIAL VALUE CREATION HIGH INNOVATION" LOW IMPACT LOW INNOVATION" LOW IMPACT HIGH INNOVATION" BIG IMPACT LOW INNOVATION" BIG IMPACT HOW INNOVATIVE IS WHATYOU DO?
  • 18. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!21 CANYOU INNOVATE ON REQUEST?
  • 19. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!22 The Squiggle by Damien Newman, Central Inc. HOW DOES INNOVATION HAPPEN?
  • 20. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!23 #SDS DISCOVER DEFINE DEVELOP DELIVER DOUBLE DIAMOND DESIGN PROCESS
  • 21. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!24 INCREMENTAL SOCIAL INNOVATION MODEL
  • 22. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!25 OK, BUT WHAT ARETHETOOLSTO USE?
  • 23. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!26 THINKING BEYONDTOOLS AND METHODS
  • 24. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!27 CREATIVE MINDSET COMES WITH EXPERIENCE
  • 25. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!29 WHAT DO WE MEAN BY ‘INNOVATION’?
  • 26. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!30 WHATTHE HELL IS ‘SOCIAL INNOVATION’? “Social innovation is any innovation ! that is social in both ends and means“
 “We have a fundamentally ! wrong system somewhere“! ! ! Geoff Mulgan, CEO Nesta (UK)
  • 27. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!31 SOCIAL ACTION & SOCIAL INNOVATION
  • 28. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!32 "Wicked problem" is a phrase originally used in social planning to describe a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. Moreover, because of complex interdependencies, the effort to solve one aspect of a wicked problem may reveal or create other problems." ! “Some problems are so complex that you have to be highly ! intelligent and well informed just to be undecided about them.” ! ! Laurence J. Peter SURROUNDED BY WICKED PROBLEMS PROBLEMSTHAT CANNOT BE SOLVED IN ISOLATION
  • 29. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!33 WASTE MANAGEMENT IN NAPLES
  • 30. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!34 CRIME CONTROL IN BRAZILIAN FAVELAS
  • 31. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!35 RAPES AND RESPECT FOR INDIAN WOMEN
  • 32. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!36 TURNING KIEV UPSIDE-DOWN
  • 33. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!37 THE MEDITERRANEAN OPPORTUNITY
  • 34. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!38 MEDITERRANEAN DISASTERS
  • 35. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!39 MEDITERRANEAN EMERGENCIES
  • 36. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!40 OK, BUT WHAT’STHE ROLE OF DESIGN?
  • 37. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!41 WWW.DESIGNAGAINSTCRIME.COM
  • 38. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!42 DESIGNINGTO PREVENT AND REDUCE CRIME
  • 39. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM RESPONSIVE! DESIGN !43 “Socially responsive design takes as its primary driver social issues, its main consideration social impact, and its main objective social change.” INTRODUCING SOCIALLY RESPONSIVE DESIGN RESPONSIBLE! DESIGN
  • 40. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!44 STEFANO MAFFEI _ FACTORY@EVERYWHERE _ DESIGN FOR THE REAL WORLD / ATTO II! 45! [Ezio Manzini, CIID Conferences, 2008] EZIO’S THINKING!“...The main activity of designers will be as social innovators…”" STEFANO MAFFEI _ FACTORY@EVERYWHERE _ DESIGN FOR THE REAL WORLD / ATTO II! 50! SUSTAINABLE EVERYDAY QUOTIDIANO SOSTENIBILE! Nell’era dei network, il fenomeno dell’innovazione sociale è generato dagli attori del cambiamento coinvolti direttamente nella risoluzione dei problemi. I designers dovrebbero creare le condizioni affinchè le collaborazioni e l’agire collettivo risultino possibili ed efficaci: “...we create the conditions, not the solution...“. Nell’economia sociale questo dovrebbe essere il lavoro principale dei designer, e non relegato ad attività e momenti di volontariato. CONSCIOUS DESIGN, EZIO MANZINI UNA RETE MONDIALE!
  • 41. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!45 WATER AFRICA + = SOCIAL COST UNPREDICTABLE EFFECTS OF INNOVATION
  • 42. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!45 1 2 3 WATER AFRICA + = SOCIAL COST UNPREDICTABLE EFFECTS OF INNOVATION
  • 43. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!46 EDUCATION IS ALWAYSTHE SOLUTION…
  • 44. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!47 enabling sharing cultureaccess collective intelligence INNOVATION IS A COLLABORATIVE PROCESS
  • 45. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!48 STEFANO MAFFEI _ FACTORY@EVERYWHERE _ DESIGN FOR THE REAL WORLD / ATTO II! 37 [Wenger, E., Communities of practice. Learning, meaning, and identity, Cambridge Univerisity Press, Cambridge-MA, 1998] LE COMUNITA’ DI PRATICHE! COMMUNITIES OF PRACTICE
  • 46. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!49 A SOCIAL INNOVATION HUB IN SICILY
  • 47. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!50 IDEAS WITH SUSTAINABLE IMPACT
  • 48. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!51 A SPACE FOR CO-CREATION IN SIRACUSA
  • 49. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!52 …AND CATANIA
  • 50. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!53 …AMSTERDAM, MADRID, LONDON, MILAN
  • 51. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!54 August 2013 Amsterdam – Athens* – Bari – Belgrade (Candidate)* – Belo Horizonte – Bergen – Berkeley – Berlin* – Bogota – Boston* – Boulder – Bucharest – Caracas* – Copenhagen Curitiba – Donostia* – Dubai* – Florence – Geneva (Candidate)* – Grand Rapids* – Halifax – Helsinki – London Islington / Kings Cross / Westminster – Johannesburg – Kyoto* Los Angeles – Madrid – Melbourne – Mexico City* – Milan – Monterrey (Candidate)* – Moscow* – Munich* – NewYork City (Candidate)* – Oakland* – Oaxaca – Odessa* Ottawa – Peoria* – Prague – Recife* – Rome – Rotterdam – Rovereto – Salt Lake City* – San Francisco – Sao Paulo – Seattle – Seoul – Singapore – Stockholm – Sydney* – Syracuse –Tel Aviv –Tokyo –Trieste* –Vienna – Washington DC* – Zagreb – Zurich A GLOBAL COMMUNITY OF CHANGE MAKERS
  • 52. IN PRACTICE
  • 53. 2. INTERNET SCAM" FOR ELDERLY PEOPLE 4. DISCRIMINATION AT " SPORTING EVENTS 3.TEENAGER BULLYING" ‘NECK NOMINATION’ 1. FIRED WORKERS " ONTHE ROOFTOP
  • 54. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!58 EMPATHY CREATIVITY STRATEGY TEAM WORK - 45 MINUTES SHARE
  • 55. DESIGN FORTHE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM!59 GRAB A CARD AND KEEP INTOUCH