Social Design debate - Aveiro University

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Debating the meaning and the practice of social design, design thinking and socially responsive design with the students of the MA design and communication for the University of Aveiro.

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Social Design debate - Aveiro University

  1. 1. SOCIAL LAICOS SOCIAL LAICOS 12 / 04 / 2013 Universidade de Aveiro DEBATING DESIGN Vincenzo Di Maria www.commongroundpeople.com FB: commongroundpeopleFriday, April 12, 13
  2. 2. 40% service design [creativity] 30% social innovation [empathy] 30% entrepreneurship [strategy]Friday, April 12, 13
  3. 3. from design to social design [design as responsibility]Friday, April 12, 13
  4. 4. Friday, April 12, 13
  5. 5. what kind of social? a bFriday, April 12, 13
  6. 6. Friday, April 12, 13
  7. 7. can design save the world? NO! but it can helpFriday, April 12, 13
  8. 8. Friday, April 12, 13
  9. 9. Friday, April 12, 13
  10. 10. Friday, April 12, 13
  11. 11. Friday, April 12, 13
  12. 12. user centred designFriday, April 12, 13
  13. 13. Friday, April 12, 13
  14. 14. Friday, April 12, 13
  15. 15. Friday, April 12, 13
  16. 16. Friday, April 12, 13
  17. 17. Friday, April 12, 13
  18. 18. Friday, April 12, 13
  19. 19. Friday, April 12, 13
  20. 20. from social design to socially responsive design [design as response]Friday, April 12, 13
  21. 21. Friday, April 12, 13
  22. 22. user + misuser + abuserFriday, April 12, 13
  23. 23. “Socially responsive design takes as its primary driver social issues, its main consideration social impact, and its main objective social change” www.designagainstcrime.comFriday, April 12, 13
  24. 24. design responses to social needsFriday, April 12, 13
  25. 25. Socially responsive design “informs, reforms, and gives form”, but also performs. (design against crime research centre on Victor Papanek, The Green Imperative)Friday, April 12, 13
  26. 26. design in a complex worldFriday, April 12, 13
  27. 27. from design making to design thinkingFriday, April 12, 13
  28. 28. Friday, April 12, 13
  29. 29. creative process #SDS2011 The Squiggle by Damien Newman, Central Inc.Friday, April 12, 13
  30. 30. #SDS2 double diamond DISCOVER DEFINE DEVELOP DELIVERDouble Diamond as described by the Design Council Friday, April 12, 13
  31. 31. design takeaways #2 Explore #3 Visualise #1 Be people many ideas your centred thinking #4 Co-create #6 Use system #5 Prototype thinking your ideasFriday, April 12, 13
  32. 32. Friday, April 12, 13
  33. 33. from design thinking to...Friday, April 12, 13
  34. 34. obrigado Vincenzo Di Maria www.commongroundpeople.com FB: commongroundpeopleFriday, April 12, 13

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