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Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
Audio wire presentation
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Audio wire presentation

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Redesign of the Audiowire Website

Redesign of the Audiowire Website

Published in: Business, Technology
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Transcript

  • 1. The revival of audio wire incorporated audio wire incorporated <ul><li>Online </li></ul><ul><li>Experience </li></ul><ul><li>Director of Sales </li></ul><ul><li>Vincent Meulendijks </li></ul><ul><li>Director of design </li></ul><ul><li>Thijs van Wonderen </li></ul>20 December 2011 1
  • 2. Contents <ul><li>What is the problem? </li></ul><ul><li>What causes the problem? </li></ul><ul><li>Sales conversion rates </li></ul><ul><li>What are the recommendations? </li></ul><ul><li>Launch of the site </li></ul><ul><li>Summary </li></ul>2
  • 3. What is the problem? <ul><li>Leading manufacturer </li></ul><ul><li>Decreasing sales </li></ul><ul><li>High user abandonment </li></ul>
  • 4. What causes the problem? <ul><li>Lay-out </li></ul><ul><li>Colour </li></ul><ul><li>Image </li></ul>
  • 5. What causes the problem? <ul><li>Navigation </li></ul><ul><li>Registration </li></ul><ul><li>Shopping card </li></ul>
  • 6. Sales conversion rates
  • 7. Sales conversion rates
  • 8. Sales conversion rates
  • 9. Sales conversion rates
  • 10. Sales conversion rates
  • 11. Sales Years Sales in mil. dollars
  • 12. Sales Years Sales in mil. dollars
  • 13. Sales Years Sales in mil. dollars
  • 14. What are the recommendations <ul><li>Facebook and twitter link </li></ul><ul><li>Showing recommended products </li></ul><ul><li>Improvement of search options </li></ul>
  • 15. Recommendations
  • 16. Improvement of customer experience <ul><li>-Simplifying registration and purchasing process </li></ul><ul><li>- Adding extra announcement with link to Facebook and Twitter </li></ul>
  • 17. SWOT-Analysis
  • 18. SWOT analysis
  • 19. Launch of the new site <ul><li>Commercial </li></ul>
  • 20. Summary <ul><li>Sales conversion rates </li></ul><ul><li>Social media link </li></ul><ul><li>Showing recommended products </li></ul><ul><li>Improvement of search options </li></ul><ul><li>Simplifying registration and purchasing process </li></ul>
  • 21. Thank you for your attention <ul><li>Are there any questions? </li></ul>Online Experience Director of Sales Vincent Meulendijks Director of Design Thijs van Wonderen

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