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A business case template

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  • 1. 1 Monitoring System for Water Taxi Yimin Jiang Life Impact The University of Adelaide MECO
  • 2. 2 Statement of the Business Proposal MECO Life Impact The University of Adelaide New concept: Monitoring System Driver&Water Taxi Customer Monitoring Staff offer good service give feedbacks  report any accident  acquire information in time  trail the water taxi  allocate bonus due to feedbacks from customer
  • 3. 3 Assumptions, Constraints, Conditions MECO Life Impact The University of Adelaide Good customer service is the lifeblood of any business, is all about bringing customers back and about sending them away happy - happy enough to pass positive feedback about your business along to others. Economist Say : one of the reasons why apple is so popular
  • 4. 4 Current State Description MECO Life Impact The University of Adelaide  MECO only provide "Ecopower by the Hour" service for drivers.  No specific service for passengers.  Problems: few people know about water taxi. some of the drivers treat passengers bad. cannot trail all the water taxis
  • 5. 5 Future State Description MECO Life Impact The University of Adelaide  MECO will provide the service with a Monitoring system.  Trail and keep in touch with water taxis through GPS device and interphone, respectively.  Feedback device for customers with three buttons "unsatisfied","so so" and "satisfied".  Drivers will acquire bonus due to costomer feedback.  Good service will incur and bring customers back.
  • 6. 6 Business Analysis (1) MECO Life Impact The University of Adelaide  Monitoring System lead to BETTER customer service . - Bring customers back - As a free advertisement
  • 7. 7 Business Analysis (2) MECO Life Impact The University of Adelaide  And finally boom the business Driver with bonus - happy Customer with good service - happy Manager monitor each taxi - happy
  • 8. 8 Conclusion MECO Life Impact The University of Adelaide New concept: Monitoring System - Good customer service is the lifeblood of any business Benefits: Better customer service Better advertisement Better business