Vince Stanzione Business Start Up Show Wiley May 2014 Slides


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Vince Stanzione Business Start Up Show Wiley May 2014 Slides

  1. 1. Business Show 16th May 2014 £100 Start Up Ideas & Business Tips by Vince Stanzione
  2. 2. 3 minute background Started first business aged 11, computer games on tape. First real £100 business was car phones. Mail Order Business Model
  3. 3. Don’t make lack of resources an excuse Its not a lack of resources that is stopping you its lack of resourcefulness. If you want it badly enough you will find a way. Just DO IT! – Don’t wait for everything to be perfect – it never will be
  4. 4. Don’t be afraid to ASK Steve Jobs aged 12 called Bill Hewlett and asked for some spare parts. Hewlett gave Jobs the parts and a summer job. Search youtube “jobs on failure” The Power of Asking – Don’t be afraid to ASK and don’t be afraid to fail
  5. 5. Ideas are worthless Ideas? “We’ve had ’em since Eve mated Adam, but take it from me Execution’s the key.” Felix Dennis – How to be Rich An average idea with good execution beats a brilliant idea with poor execution
  6. 6. Your don’t have to be First or the Only one No shame in being 3rd,4th,5th “Vince its already been done….” If no one has done something - that is worrying. Pioneers get arrows in their back. Why do you see fast food outlets all next to each other?
  7. 7. 3. Be Market Driven, Not Product Driven Find out what the market wants and who you can sell to before creating or buying products. I explain exactly how to do this in my book and how to test ideas with little or no money. Find out what people are buying – Give them what they want – WIIFM
  8. 8. People buy what they ________ not what they ________ Never Sell P______ always sell C____ The Mind of the Buyer
  9. 9. Getting paid by the Hour – is a bad deal Don’t trade your time for money Let’s say you earn £100 an hour and you work 10 hours a day, 5 days a week, £5000 – but you have just capped yourself. If you own a product or are being paid a royalty how much can you make in the same week? – I make money while I sleep. 24 hours a day 365 days a year someone worldwide is buying my product without me having any involvement – Interested in doing the same? Be an IP (intellectual property) Owner not a Worker
  10. 10. Examples of Intellectual Property (IP) that you can own Books, EBooks, Newsletters, sales letters, Templates, Websites, Video Files, Audio Files, DVDs, CDs, Domain Names, Patents & Trade Marks, Logos, Photos, Graphics and software are just a few examples Owning IP
  11. 11. High Margin Products – Low Development Costs We don’t want to go into competition with Tesco or Wal-Mart – we are not interested in low margins or price wars We want high margin products Sell High Margin Products
  12. 12. Realise that Marketing Is the Key No enquiries means no orders. No orders means no money. No money means no business. No business means you’re out on the street! —Vince Stanzione The reality is that marketing makes or breaks you. You must advertise, use press releases, direct mail, the internet and any other method that will effectively spread the word about your product or service. Marketing & Sales should be your main focus – outsource the rest
  13. 13. Put Customers First – Repeat Business Realise that a one-off sale/order will not make you rich. It’s repeat business that counts. Build up a relationship with customers. Be a friend, not a salesman
  14. 14. Earning Money Improving Health How To Make Money As… Be a – Avoid work and effort – Quick, Easy, Simple Look Good – Feel Great – Weight loss – Grey £ over 55’s Everyone is so “busy” these days Feel Special, Wanted and Liked. Improving social status (social media) What People are Buying – What Are they interested in? Saving Time Being Appreciated
  15. 15. Improving Appearance Avoid Losing Money People want to be fashionable After making money most will be fearful of losing it. Security and comfort in old age Relationships Sports, travel, writing, painting, surfing, Hobbies What People are Buying – What Are they interested in? Attracting the opposite Sex Leisure time – niche interests
  16. 16. You Don’t Have to Know it All You can outsource most tasks, license products, buy resale rights, have someone else write a book for you, or research a product. Thanks to the global marketplace and sites like,,, almost any task can be outsourced at a reasonable price. You can have a multi-national business with no staff thanks to outsourcing
  17. 17. Be Ready for Change One thing in business is certain, and that is that there’s nothing certain in business! Things change, often very quickly. Today’s big seller is tomorrow’s totally unfashionable item (ask Blackberry). Keep your eyes open, watch out for new trends and markets. Don’t be afraid of change - a small business can react quickly and profit from change
  18. 18. Start Your Own Business Whether it’s part-time to begin with, acting as an agent, or consulting to a few customers alongside your existing job, start your own business and be proud about what you do. You are not going to get rich working for someone else. You don’t have to go all in…
  19. 19. Don’t Quit, Believe in Yourself Stress, problems, new challenges, frustration, and let downs are part of everyday business life. If you hide away in a corner whenever something goes wrong, you won’t survive in business long. You’ll get knocked down. It happens and it’s acceptable. The question is, do you keep bouncing back up again? You must bounce back, learn from your mistakes, and keep going. Stay on the ground for too long, and that’s where you’ll be forever. Get up, fight back, and you’ll be a winner. Everything is possible, and if you want something badly enough, you’ll get it. Keep Moving Forward
  20. 20. Business Show 16th May 2014 Available in print, kindle, ibooks and audio format