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VinTank: Introductions

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  • 1. Introductions
  • 2. First things, first.
  • 3. We are VinTank.
  • 4. We come in peace.
  • 5. This is where we work.
  • 6. Wine. Technology.
  • 7. Home. Wine. Technology.
  • 8. vintank [vintangk]n: 1. a digital think tank for the wine industry 2. a group of restlessly intelligent individuals with a dream to bring wine closer to technology in order to explore new opportunities for marketing and selling wine in a digital world
  • 9. Meet these restlessly intelligent folks. Introducing, The team!
  • 10. The TEam Chief strategy officer founder and CEO - Inertia beverage group North American Beverage consultant - sumitomo corp of america sr. manager, business development - wineshopper.com/wine.com special project director - niebaum coppola Paul Mabray vp of sales and marketing - Napa ale works Partner, biz dev and operations Exec vp, Sales and Marketing - Compli, inc Co-founder, VP of sales - eSkye solutions Vp of sales - orion wine software owner/operator - bevinco of miami mba from Vanderbilt university Clay Wallin cont...
  • 11. Partner, marketing digital media strategy assoc - pulsepoint group Digital media and pr consultant - Austin, TX Manager - Bistro 88 vintank 4 candidate Ashley bellview Partner, creative strategy founder/director - inertia beverage group Creative director - enzyme digital Designer/web developer - Tribal ddb eric hsu Partner, Technology strategy VP of technology - inertia beverage group senior engineer - authentidate, inc director of engineering - acquire systems patrick angeles
  • 12. Kapow! Thanks for indulging.
  • 13. We are the digital think tank for the wine industry...
  • 14. We are the digital think tank for the wine industry...
  • 15. ...providing thought leadership and innovative research on the synergistic future between wine and technology.
  • 16. This is what we write.
  • 17. This is what we write. Knowledge, free for the industry!!
  • 18. This is why we write.
  • 19. This is why we write.
  • 20. This is why we write.
  • 21. This is why we write.
  • 22. Our world has changed.
  • 23. And ready or not...
  • 24. ...wine is online.
  • 25. So, what is it that we do?
  • 26. So, what is it that we do? p the e k ee do w ho w so n? lig ht
  • 27. So, what is it that we do? p the ee k do e what w dodo when we’re w we ts on? You mean ho not being super gh li heroes?
  • 28. We make wine work online.
  • 29. We provide strategic consulting and business development wherever wine and technology collide.
  • 30. Oh... the possibilities!
  • 31. We provide strategic consulting for and business development wherever wine and technology collide.
  • 32. Wine companies looking to start, or increase online sales and marketing.
  • 33. Hired by the UIVC during their Cahors Malbec Video Campaign, we were able to deliver a significant amount of exposure to the Cahors Region and the original Malbec. Through our efforts the Cahors’ ads had over 500,000 impressions, were highlighted in 10,000 emails and reached the Top 10 List of Most Popular Varietals Talked about Online.
  • 34. Hired by the UIVC during their Cahors Malbec Video Campaign, we were able to deliver a significant amount of exposure to the Cahors Kapow!Region and the original Malbec. Through our efforts the Cahors’ ads had over 500,000 impressions, were highlighted in 10,000 emails and reached the Top 10 List of Most Popular Varietals Talked about Online.
  • 35. Wine technology companies looking for go-to market or escalation strategies.
  • 36. Through strategy and business development, we took this struggling wine social network and transformed it into a premier social media monitoring tool. Cruvee is now the most respected digital conversation monitor and data aggregator in the wine industry.
  • 37. Through strategy and business development, we took this struggling wine social network and transformed it into a premier social media monitoring tool. Cruvee is now the most respected digital conversation monitor and data aggregator in the wine industry. zoom
  • 38. Hired by The Winetasting Network, we developed and launched Wine Trade Network, a new disruptive B2B channel for facilitating wine sales between wineries, wholesalers and the trade.
  • 39. ! aam Wh Hired by The Winetasting Network, we developed and launched Wine Trade Network, a new disruptive B2B channel for facilitating wine sales between wineries, wholesalers and the trade.
  • 40. Representing wine companies with business development opportunities with digital entities for increased sales and exposure.
  • 41. Through the VinTank Digital Pipeline, our portfolio brands receive access to and placement on digital outlets they previously were unable to reach or manage. Through innovative marketing efforts, this increased awareness catalyzes sales and brand loyalty in a changing customer landscape.
  • 42. And non-wine companies looking to add wine marketing or content to their site (proven marketing agent model).
  • 43. Trust us, we’re professionals.
  • 44. School of hard knocks.
  • 45. So what has all this experience and research taught us?
  • 46. To focus our strategies.
  • 47. on relationships.
  • 48. on relationships. on ROI.
  • 49. on relationships. on ROI. on innovation.
  • 50. on relationships. on ROI. And kung fu! on innovation.
  • 51. In that order.
  • 52. Because in the end our clients want...
  • 53. Freedom.
  • 54. Identity.
  • 55. Control.
  • 56. So, who all have joined the force?
  • 57. Care to join? VinTank | info@vintank.com| www.vintank.com

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