introductions

We are A Digital Think
Tank for the Wine
Industry.

We are A Digital Think
Tank for the Wine
Industry.

e
h Digital Think
We areTA
Tank for the Wine
Industry.

e
h Digital Think
We areTA
Tank for the Wine
Industry. And as
such…

And as such…
We provide thought
leadership and innovative
research on the synergistic
future between wine and
technology.

Cave dweller?
We provide thought
leadership and innovative
research on the synergistic
future between wine and
technology. For example:

Our famous 5lb
whitepaper on Social
Media and the Wine
Industry.

The most talked
about 3lbs worth
of paper in the
business-
VinTank’s Social
Media Report
for the Wine
Industry.

Why A Think Tank?
Historically think tanks were created to analyze,
research, and form strategic evaluations to help
solve complex problems.

Why A Think Tank?
Historically think tanks were created to analyze,
research, and form strategic evaluations to help
solve complex problems. Now, looking at the wine
industry we see a product mired by antiquated
laws, complex distribution paradigms, unique
product qualifications, and innumerable
complexities.

Why A Think Tank?
Historically think tanks were created to analyze,
research, and form strategic evaluations to help
solve complex problems. Now, looking at the wine
industry we see a product mired by antiquated
laws, complex distribution paradigms, unique
product qualifications, and innumerable
complexities. Through technology and innovative
strategies, we are dedicated to finding the solution.

There have been more
changes in the US wine
industry in the last five
years than the previous
seventy.

State of the Union
• The wine industry is tremendously
fragmented and insular.
• It suffers from one of the most antiquated,
regulated, and complicated distribution
paradigms.
• It is an extremely long tail product with new
products entering the market annually and
remaining in the market 3-10 years.
• There has been a tremendous proliferation of
brands with ever decreasing market access
through traditional distribution channels.

But what else do we
do?

But what else do we
do?

But what else do we
ke ep
do?
do we
h ow son?
lig ht
the

What we do…
We make wine work online.

What we do…
We make wine work online.
• We provide strategic consulting
and business development
wherever wine and technology
collide.

What we do… specifically.
We make wine work online.
Wine technology companies looking for go to
market or escalation strategies and key business
development relationships

What we do… specifically.
We make wine work online.
Wine technology companies looking for go to
market or escalation strategies and key business
development relationships
Non-wine companies looking to add wine marketing or
content to their site (proven marketing agent model)

What we do… specifically.
We make wine work online.
Wine technology companies looking for go to
market or escalation strategies and key business
development relationships
Non-wine companies looking to add wine marketing or
content to their site (proven marketing agent model)
Representing wine companies for business
development opportunities with digital entities for
increased sales and exposure

What we do… specifically.
We make wine work online.
Wine technology companies looking for go to
market or escalation strategies and key business
development relationships
Wine companies looking to start or
increase online sales and marketing
Non-wine companies looking to add wine marketing or
content to their site (proven marketing agent model)
Representing wine companies for business
development opportunities with digital entities for
increased sales and exposure

Our team
We make wine work online.
• With the most online wine
experience,

Our team
We make wine work online.
• With the most online wine
experience,

Our team
We make wine work online.
• With the most online wine
experience, our team of
industry experts,
innovators and pioneers
brings a history of success.

So, what makes us
different?

else
So, what makes us
different?

What drives our strategies
01 Innovation
02 ROI. PERIOD.
03 Customer centric strategies.

Our Process
Harvest
In order to understand all the problems and strategic levers, VinTank uses this discovery
phase to ensure we get a full picture of the assets, challenges, brand, and campaign
motivations. Not unlike grape harvesting, it is key to not just pick indiscriminately but to
choose the best of the vintage. We seek the best of the information that will ensure the
best results of our harvest.
Crush
VinTank prides itself on being creative and using our grey matter to create innovative
solutions, products, or strategies. The paper is littered with our ideas, thoughts and
more that come from years of experience, our continued research, and that spark of
imagination that makes us a Think Tank.
Blend/Filter
Distilling the information through experience lenses to leverage creative ideas coupled with
deliverables that are achievable and create strong results or ROI. Using the Agile
Business Process*, VinTank creates unique plans and a process which allows a company
to execute quickly and efficiently to gain RESULTS.
Bottle
Many times, our strategies need our team to roll up our sleeves and execute on managing,
delivering, and measuring the program. This includes business development, strategic
management, and more.

The Team
Paul Mabray – Chief Strategy Officer
• Founder and CEO - Inertia Beverage Group
• North American Beverage Consultant, North America – Sumitomo Corp. of America
• Sr. Mgr Business Development - WineShopper.com/Wine.com
• Special Project Director – Niebaum Coppola
• VP of Sales and Marketing – Napa Ale Works
Clay Wallin – Partner, Business Development/Operations Specialist
• Compli, Inc - Executive Vice President Sales & Marketing
• eSkye Solutions - Co-founder, VP of Commercial Operations / Vice President of Sales
• Orion Wine Software – Vice President of Sales
• Bevinco of Miami - Owner / Operator
• MBA from Vanderbilt University (Owen Graduate School of Management)
Eric Hsu – Partner, Creative Strategy
• Inertia Beverage Group - Founder / Director, Style & Design
• Creative Director - Enzyme Digital
• Designer / Web Developer - Tribal DDB

The Team
Ashley Bellview – Jr. Partner, Digital Strategist
• VinTank 4 candidate
• PulsePoint Group – Digital Media Strategy Associate
• Digital Media & PR Consultant, Austin TX
• Bistro 88 – Manager
Adrian Tafoya – Digital Pipeline Specialist
• Tesoro – CEO
• Maudiere Wine – VP of Sales and Marketing
Patrick Angeles – Partner, Technology Strategy
• VP of Technology - Inertia Beverage Group
• Senior Engineer - AuthentiDate, Inc.
• Director of Engineering - Acquire Systems
Derek Bromley – Consultant
• Sommelier
• Vintrust - Vice President of Marketing
• Lynmar Winery - Director of Sales & Marketing
• Schieffelin & Somerset - Brand Manager
• Domaine Chandon - Still Wine Brand Manager
• LVMH Moet Hennessy Louis Vuitton - Still Wine Brand Manager
• BevAccess - Co-Founder & Co-CEO

Key Clients and Portfolio Companies

01 Chris Edwards
Vice President & General Manager, The Winetasting Network
02 Evan Cover
CEO, Cruvee.com
03 Lesley Berglund
Chairman, WISE Academy

Thank you!