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Community Building to Grow Your Business
 

Community Building to Grow Your Business

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In order to overcome the challenges brought on by a tough market, The Wiseman Company turned their attention inward. The real estate development company stopped looking at how they could benefit ...

In order to overcome the challenges brought on by a tough market, The Wiseman Company turned their attention inward. The real estate development company stopped looking at how they could benefit themselves instead focusing on how they could help their community of tenants.

Here's the story of how building a community helped to build their business.

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    Community Building to Grow Your Business Community Building to Grow Your Business Presentation Transcript

    • Building a Community to Support and Grow Your Business A
Study
on
The
Wiseman
Company
    • The Situation In
2008,
a
professionally
managed
and
well
 respected
real
estate
development
company
 in
Northern
California
was
suffering
from
 the
same
affliction
as
every
business
:
    • The Situation In
2008,
a
professionally
managed
and
well
 respected
real
estate
development
company
 in
Northern
California
was
suffering
from
 the
same
affliction
as
every
business
: Recession
    • The
worst
one,
in
fact,
since
 The
Great
Depression.
    • Companies
were
hesitant
to
 invest
in
new
office
space
 when
the
future
still
 seemed
ominous.

    • The
concept
of
being
in
the
 business
of
renting
to
 businesses,
was
proving
 difficult
and
unrewarding.
    • The Situation It
was
time
to
do
things
differently.
    • The Situation It
was
time
to
do
things
differently. It
was
time
to
change
perspective.
    • The Situation It
was
time
to
do
things
differently. It
was
time
to
change
perspective. It
was
time
to
invest
in
something
 different.
    • “Our success is built on our community's success.” -Pierre Omidyar Founder of eBay
    • “Our success is built on our community's success.” -Pierre Omidyar Founder of eBay
    • The Opportunity “Our success is built on our community's By
fostering
a
strong
community
 success.” within
their
properties,
The
 Omidyar -Pierre Founder of eBay Wiseman
Company
realized
 everyone
would
succeed.
    • The Solution The
Wiseman
Company,
led
by
CEO
Doyle
 Wiseman,

    • The Solution The
Wiseman
Company,
led
by
CEO
Doyle
 Wiseman,

    • The Solution The
Wiseman
Company,
led
by
CEO
Doyle
 Wiseman,

    • The Solution The
Wiseman
Company,
led
by
CEO
Doyle
 Wiseman,
decided
to
first
focus
on
the
 health
of
the
companies
within
their
 properties
before
focusing
on
expansion.
    • We
wanted
to
provide
the
businesses
and
 individuals
who
work
in
our
buildings
with
 an
experience
that’s
sadly
unfamiliar
in
 most
office
buildings,
community.
    • All
too
often
businesses
remain
secluded
in
 their
respective
suites,
not
knowing
their
 neighbors
nor
of
the
potential
alliances
that
 could
be
built
by
engaging
them.
We
 thought
we
could
do
better.

    • Imagine
    • Imagine Having
a
meaningful
conversation
 while
waiting
for
the
elevator.
    • Imagine Having
a
meaningful
conversation
 while
waiting
for
the
elevator. Closing
a
business
deal
with
a
 company
five
feet
outside
your
door.
    • Imagine Having
a
meaningful
conversation
 while
waiting
for
the
elevator. Closing
a
business
deal
with
a
 company
five
feet
outside
your
door. Having
your
printer/producer/ distributor/lawyer/accountant/customer/ client/supplier
as
a
neighbor.
    • Imagine Having
a
meaningful
conversation
 while
waiting
for
the
elevator. Closing
a
business
deal
with
a
 company
five
feet
outside
your
door. Having
your
printer/producer/ Getting
enviable
deals,
rates
and
 distributor/lawyer/accountant/customer/ discounts
just
because
you
share
an
 client/supplier
as
a
neighbor. office
building.
    • Imagine Having
a
meaningful
conversation
 while
waiting
for
the
elevator. Running
a
10k
race
with
the
company
 Closing
a
business
deal
with
a
 two
floors
above
you
and
one
floor
 company
five
feet
outside
your
door. below
you. Having
your
printer/producer/ Getting
enviable
deals,
rates
and
 distributor/lawyer/accountant/customer/ discounts
just
because
you
share
an
 client/supplier
as
a
neighbor. office
building.
    • Imagine Having
a
meaningful
conversation
 while
waiting
for
the
elevator. Running
a
10k
race
with
the
company
 Closing
a
business
deal
with
a
 two
floors
above
you
and
one
floor
 company
five
feet
outside
your
door. below
you. Having
your
printer/producer/ Getting
enviable
deals,
rates
and
 Selling
every
single
box
of
Girl
Scout
 distributor/lawyer/accountant/customer/ discounts
just
because
you
share
an
 cookies
right
from
your
front
desk. client/supplier
as
a
neighbor. office
building.
    • Imagine Having
a
meaningful
conversation
 while
waiting
for
the
elevator. Running
a
10k
race
with
the
company
 Closing
a
business
deal
with
a
 two
floors
above
you
and
one
floor
 You
get
the
point. company
five
feet
outside
your
door. below
you. Having
your
printer/producer/ Getting
enviable
deals,
rates
and
 Selling
every
single
box
of
girl
scout
 distributor/lawyer/accountant/customer/ discounts
just
because
you
share
an
 cookies
right
from
your
front
desk. client/supplier
as
a
neighbor. office
building.
    • How it Works
    • How it Works In
order
to
start
a
community
 within
each
of
their
buildings,
 The
Wiseman
Company
had
 to
start
with
a
purpose.
They
 had
to
pulse
the
needs
of
 each
area
in
which
they
had
 property.
    • How it Works The
Heart In
order
to
start
a
community
 within
each
of
their
buildings,
 The
Wiseman
Company
had
 to
start
with
a
purpose.
They
 had
to
pulse
the
needs
of
 each
area
in
which
they
had
 property.
This
would
serve
as
 the
heart
of
the
building
and
 the
community.
    • How it Works The
Heart In
downtown
Napa,
for
 example,
The
Wiseman
 Company
saw
an
opportunity
 Wine for
wine
focused
businesses
 to
succeed.

    • How it Works Focusing
on
wine,
they
could
start
 offering
space
to
companies
that
would
 be
successful
in
a
downtown
Napa
 location.
These
would
fill
their
first
 ring
of
businesses
as
those
that
were
 dependent
on
the
location. Wine
    • How it Works Focusing
on
wine,
they
could
start
 offering
space
to
companies
that
would
 be
successful
in
a
downtown
Napa
 Offsite
tasting
rooms,
office
 location.
These
would
fill
their
first
 space
for
winery
administrative
 ring
of
businesses
as
those
that
were
 management,
wine
retail
shops
 dependent
on
the
location. etc. Wine
    • How it Works The
next
ring
of
companies
would
then
 be
filled
with
businesses
that
worked
 best
with
the
first
ring.
Offering
them
 Offsite
tasting
rooms,
office
 clients,
immediately. space
for
winery
administrative
 management,
wine
retail
shops
 etc. Wine
    • How it Works The
next
ring
of
companies
would
then
 be
filled
with
businesses
that
worked
 best
with
the
first
ring.
Offering
them
 Offsite
tasting
rooms,
office
 clients,
immediately. space
for
winery
administrative
 management,
wine
retail
shops
 etc. Wine Wine
marketing
companies,
 compliance
companies,
wine
 shipping
companies
etc.
    • How it Works They’d
then
offer
space
to
 companies
that
would
be
the
 best
fit
for
both
inner
rings.
 Offsite
tasting
rooms,
office
 General
service
providers
with
a
 space
for
winery
administrative
 history
of
working
with
the
 management,
wine
retail
shops
 wine
industry.
 etc. Wine Wine
marketing
companies,
 compliance
companies,
wine
 shipping
companies
etc.
    • How it Works They’d
then
offer
space
to
 companies
that
would
be
the
 best
fit
for
both
inner
rings.
 Offsite
tasting
rooms,
office
 General
service
providers
with
a
 space
for
winery
administrative
 history
of
working
with
the
 management,
wine
retail
shops
 wine
industry.
 etc. Wine Wine
marketing
companies,
 Accountant
firms,
insurance
 compliance
companies,
wine
 companies,
web
designers
etc.
 shipping
companies
etc.
    • How it Works And
then
–
with
a
strong
 foundation
of
relevant
 businesses
–
they
could
open
 Offsite
tasting
rooms,
office
 up
the
space
for
entertainment,
 space
for
winery
administrative
 retail
and
auxiliary
companies. management,
wine
retail
shops
 etc. Wine Wine
marketing
companies,
 Accountant
firms,
insurance
 compliance
companies,
wine
 companies,
web
designers
etc.
 shipping
companies
etc.
    • How it Works And
then
–
with
a
strong
 foundation
of
relevant
 businesses
–
they
could
open
 Offsite
tasting
rooms,
office
 up
the
space
for
entertainment,
 space
for
winery
administrative
 retail
and
auxiliary
companies. management,
wine
retail
shops
 etc. Wine Restaurants,
wine
 bars,
clothing
 shops
etc. Wine
marketing
companies,
 Accountant
firms,
insurance
 compliance
companies,
wine
 companies,
web
designers
etc.
 shipping
companies
etc.
    • So, now you have all these compatible companies under one roof. How do you get them to talk?
    • Old World “Science may never come up with a better office communication system than the coffee break.”
    • Community Building A
building
full
of
offices
would
have
remained
 an
office
building
    • Community Building A
building
full
of
offices
would
have
remained
 an
office
building,
until
The
Wiseman
 Company
stepped
in,
rolled
up
their
sleeves
 and
started
molding
a
community
 building.
    • Community Building They
built
an
innovative
platform
for
 engagement
and
encouraged
participation…
    • Community Building They
built
an
innovative
platform
for
 engagement
and
encouraged
participation… Through
LinkedIn,
the
most
 popular
social
networking
tool
for
 professionals,
they
hosted
a
virtual
 meeting
ground
for
the
community
 to
grow.
A
place,
seamlessly
 integrated
for
introductions,
 interaction
and
discussion.
    • Community Building They
built
an
innovative
platform
for
 engagement
and
encouraged
participation… Running
a
“Are
you
IN?”
campaign
throughout
the
buildings
 and
at
luncheons. Visiting
every
business
to
explain
the
program.
    • Community Building Through
this,
they
were
able
to
make
a
 property
of
internally
focused
businesses,
 into
an
interactive
engaging
 group.
 
 
 
 
 
 Wine
    • Community Building Through
this,
they
were
able
to
make
a
 property
of
internally
focused
businesses,
 into
an
interactive
engaging
 group.
 
 
 
 
 
 Wine Wine
    • New World
    • Expanding But
it
didn’t
stop
with
one
building.
 Serving
as
the
hub,
The
Wiseman
Company
 went
to
work
building
a
strong
network
 between
all
of
its
properties.

    • Expanding The Wiseman Wine Company
    • Expanding The Wiseman Wine Company Real
Estate
    • Expanding Medicine The Wiseman Wine Company Real
Estate
    • Expanding Medicine The Wiseman Wine Company Real
Estate Contracting
    • Expanding Banks Medicine The Wiseman Wine Company Real
Estate Contracting
    • Expanding Banks Medicine Law The Wiseman Wine Company Real
Estate Contracting
    • The Network Banks Medicine Law THE Wine WISEMAN COMPANY Real
Estate Contracting
    • The network of these unique but connected companies built and strengthened itself, fueled by The Wiseman Company.
    • Sparking a Transformation
    • From: The
Wiseman
Company
–
a
professionally
 managed
and
well
respected
real
estate
 development
company
in
Northern
 California.

    • From: The
Wiseman
Company
–
a
professionally
 managed
and
well
respected
real
estate
 development
company
in
Northern
 California.
 To: The
Wiseman
Company
–
a
thought
leader
in
 community
building
and
innovative
 corporate
collaboration,
redefining
what
it

 means
to
be
a
successful
real
estate
 development
company.
    • By
providing
every
tenant,
company
and
 visitor
with
an
experience
above
the
 expected,
they
put
themselves
ahead
of
the
 competition.
    • Because
it’s
not
just
the
execution
 of
short
term
goals
that
ensures
 growth,
it’s
the
ability
to
connect
 to
a
strong
community
that
 enables
Success,
Loyalty
and
 Leadership.
    • Because
it’s
not
just
the
execution
 of
short
term
goals
that
ensures
 success,
it’s
the
ability
to
connect
 to
a
strong
community
that
 enables
Success,
Loyalty
and
 Leadership.