VILNIUS SEMINAR                         April 26, 2012How to build a creative industries strategy?              French cas...
2          Sofred ConsultantsSUMMARY          French case studies          Lessons to be learnt
3           Sofred Consultants                    A consulting company addressing City and Regional development issues    ...
4       Sofred Consultants            A consulting company addressing City and Regional development issuesHeadquarters in ...
5              Sofred Consultants   « Cultural and Creative Activities » as a lever for the transformation of Cities, Regi...
6               Characteristics of the French creative industries                                               A creative...
7       A French paradox ...               An historical and ideological separation between business and artsCulture is a ...
8       Why go creative?                                       7 reasons to go creativeImportance of soft power in modern ...
9   Creative economy:   A powerfull driver to regenerate european Cities and Regions                     Different eggs in...
10French case studies : NantesA 20 year programm to build a creative City          The Creative Island- « Quartier de la C...
11French case studies : NantesA 20 year programm to build a creative City          The Creative Island- « Quartier de la C...
12       French case studies : Nantes       A 20 year programm to build a creative City                    The Creative Is...
13French case studies : NantesA 20 year programm to build a creative City          The Creative Island- « Quartier de la C...
14French case studies : BesançonBuilding a new cultural district around a major cultural equipement                       ...
15French case studies : BesançonBuilding a new cultural district around a major cultural equipement                       ...
16   French case studies : Besançon   Building a new cultural district around a major cultural equipement                 ...
17French case studies : ValenceHow to build a creative cluster (animation movie) around an international talent(Folimage)
18French case studies : LilleHow to follow up with Capital of Culture label ?            From the « event model » to the r...
19French case studies : Saint-EtienneDesign as a trademark
20       Key sucess factorStrong political vision and back up« Key Project » management process (leadership, human and fin...
21             How to build creative clusters ?              Facilitating cooperation beetween creative actors and organiz...
22       Most commonly raised issuesLack of «  awareness » and of political support »Isolation and even egos of cultural p...
23     How to sell a cultural and creative industries project to Politicians ?               Cultural and Creative Industr...
24                                                              Votre contact                                             ...
255 priority projects                                                    Cultural quarter              Be’Creative :      ...
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B-Team in Vilnius 2012: [en] How to build a creative industries strategy

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B-Team in Vilnius 2012: [en] How to build a creative industries strategy

  1. 1. VILNIUS SEMINAR April 26, 2012How to build a creative industries strategy? French case studies Groupe Adit – Sofred Consultants
  2. 2. 2 Sofred ConsultantsSUMMARY French case studies Lessons to be learnt
  3. 3. 3 Sofred Consultants A consulting company addressing City and Regional development issues Transformation Public sector strategies SMEs & projects Middle Market •Prospective and strategy•Business Development, •Innovation, industries, clusters • Strategic diagnosticFrance and International •Cultural and creative • Partnerships•Diversifying, business industriesintelligence • Mergers & Acquisitions •Territory marketing,•Strategic spin-offs, promotion, lead generation and • Business developmentoffshoring, relocation international development • Competitive intelligence•Reorganization strategies, •Organization, governance,business development performance and evaluation•Restructuring, territory •Green economy 2009revitalizations Creation of a « Cultural and Creative Industries Department » Real estate department
  4. 4. 4 Sofred Consultants A consulting company addressing City and Regional development issuesHeadquarters in Paris45 consultants2009: Creation of a « Cultural and Creative Industries Department »Our positioning : bringing culture and economy together: «  A creative approach of business, a business approach of creation »
  5. 5. 5 Sofred Consultants « Cultural and Creative Activities » as a lever for the transformation of Cities, Regions and rural areasMusic as an economic devpt. tool Creative Incubators in Impact of the International « deprived districts » Movie Festival – Annecy New support systems for Cultural Quarterentrepreneurs in the creative field Digital industries cluster Creative industries ClusterFrench Animation Movie Cluster French Ministry of Culture French Ministry of Industries New models for the distribution Evaluation of French luxury industries of cultural goods and services Public support systems
  6. 6. 6 Characteristics of the French creative industries A creative country Concentration of cultural and creative industries in France• Strong public support for culture in France until the late 1990’s• A creative image for a creative country (« French Touch »)• A strong concentration of CCI’s in Paris ( 48% of the French ICC’s, 6% of the Paris workforce)• French pionneers : Nantes (Nantes Creative Island projetc), Lille (Capital of Culture)• A concentration of CCI’s in big cities (Lyon, Toulouse, Bordeaux, Marseille, etc.)• A growing awareness in mid-size and small-size cities NO SINGLE MODEL TO GO CREATIVE
  7. 7. 7 A French paradox ... An historical and ideological separation between business and artsCulture is a sanctuary……but times are changingCulture is going global
  8. 8. 8 Why go creative? 7 reasons to go creativeImportance of soft power in modern economiesSmart cities = economy + people + governance + environment + business & lifeCulture and creation as a multiple leverA growing business in EuropeA powerfull tool for the transformation of CitiesAdded value for the Citizens and CommunitiesA vector of values and true identity
  9. 9. 9 Creative economy: A powerfull driver to regenerate european Cities and Regions Different eggs in our City’s baskets Green Social Creative Digitaleconomy economy economy economy
  10. 10. 10French case studies : NantesA 20 year programm to build a creative City The Creative Island- « Quartier de la Création » Project
  11. 11. 11French case studies : NantesA 20 year programm to build a creative City The Creative Island- « Quartier de la Création » Project
  12. 12. 12 French case studies : Nantes A 20 year programm to build a creative City The Creative Island- « Quartier de la Création » ProjectFrom an « elephant landmark » to a major city project
  13. 13. 13French case studies : NantesA 20 year programm to build a creative City The Creative Island- « Quartier de la Création » Project
  14. 14. 14French case studies : BesançonBuilding a new cultural district around a major cultural equipement Exterior views
  15. 15. 15French case studies : BesançonBuilding a new cultural district around a major cultural equipement Video : 3D project
  16. 16. 16 French case studies : Besançon Building a new cultural district around a major cultural equipement A key project and a booster for City DevelopmentCité des arts and the cultural district What is at stake ? • Cultural development A unique opportunity to address the • Economic developpement issues of the cultural and creative • Touristic development industries, gather a creative community • Innovation (architecture, sustainable and build up a creative class development...)• A new image for the City of Besançon A « Key project » management process An opportunity to develop a cultural and needeed creative cluster in the long term
  17. 17. 17French case studies : ValenceHow to build a creative cluster (animation movie) around an international talent(Folimage)
  18. 18. 18French case studies : LilleHow to follow up with Capital of Culture label ? From the « event model » to the regeneration of a City
  19. 19. 19French case studies : Saint-EtienneDesign as a trademark
  20. 20. 20 Key sucess factorStrong political vision and back up« Key Project » management process (leadership, human and financial resources, strategy)Empowerment of the local creative class (identify key players/ attract and retain talents )Need for symbolic « urban space » transformation or an event used as a catalyst or a symbolLong term transversal strategy (20 years to build Nantes Island)Mapping of your cultural and creative industries : define your own creative modelKey role of education in the future development (Arts Schools)Key role of digital industriesStrong focus on animation to build a creative community and a creative classMeasure of multiple impacts (culture is not only expenditures)
  21. 21. 21 How to build creative clusters ? Facilitating cooperation beetween creative actors and organized communities Local authorities Arts in the City City procurement Living labs /City experiments Education AttractivenessBusiness community Public Tourism community Fund Raising Creative Community Image Markets Mobility Innovation Creativity Breakthroughs Scientific Community
  22. 22. 22 Most commonly raised issuesLack of «  awareness » and of political support »Isolation and even egos of cultural players : no sense of a « Creative Community »Reluctance to move to « business circles » and adress marketsNeed to adapt to changes of paradigms (less public money, need for fundraising... )Segmented CCI’s markets : a need to target assets and prioritiesA commonly made error: spend all the money on cultural equipment and big institutions and forget the«  soft » (clustering policies, community building...)A major challenge : how to turn creative activities into profitable activities?How to develop an original regional production next to « mainstream and global creation » (emergingcompanies and start up versus /global players in the cultural industries)
  23. 23. 23 How to sell a cultural and creative industries project to Politicians ? Cultural and Creative Industries projects as key City projects A key project for the City A booster for the A booster for urban,economy, creativity A booster for cultural social and sustainable and innovation development and tourism development
  24. 24. 24 Votre contact Coralie GRIMAND Director Cultural and Creative Industries Department Tour Part Dieu 129, rue Servient 69326 Lyon Cedex 03 04.78.95.71.66 coralie.grimand@sofred.fr www.sofred.frNos bureauxNeuilly-sur-Seine (Siège) Lyon Toulouse Strasbourg Vichy114 av. Charles de Gaulle Tour Part Dieu Immeuble Central Parc – Bât B 2 rue Brûlée Centre des 4 Chemins92522 Neuilly-sur-Seine Cedex 129 rue Servient 56 boulevard de l’Embouchure 67000 Strasbourg 1 rue Jean JaurèsTél : 01 79 62 02 00 69326 Lyon Cedex 3 31200 Toulouse Tél : 03 88 21 42 42 03200 Vichy Tél : 04 78 95 71 60 Tél : 05 62 17 09 69 Tél : 04 70 97 45 62
  25. 25. 255 priority projects Cultural quarter Be’Creative : Incubating space for start ups Gathering a Creative + community Cultural Fabric + Artists studios Financing and A European class Network building strenghtening Watches & Luxury In the fields of International Cluster» Music and cooperations Contemporary Arts Fundraising Public Bids
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