2. Trends can be seen as future tendencies –
assumptions about progress, development or
evolution of a certain thing.
3. There are sooooo many ways to define a trend
and so many areas where we can identify
trends. Trends can mean anything from the
new black on the catwalk to the economic
recession.
This complexity often makes it difficult to
understand how the trends link to each other
and what is the level that helps to identify
relevant opportunities.
5. Megatrends / 10 − 50 years
Socio-cultural trends / 5 − 10 years
Consumer trends / 2 − 5 years
Behavioral trends / Months − 1 year
Solutions & products
6. Megatrends
are large social, economic, political,
environmental or technological changes. They
are the big underlying forces that drive other
trends.
10 - 50 years
7. >>> Impacts of climate
change is one of the big
megatrends
Image: Flickr, wanderingnome
8. Socio-cultural trends
are culturally specific sociological tendencies,
which modify the value system, the moral, the
ways of thinking and behaving.
Socio-cultural trends are way for individuals and
society to adapt to megatrends.
5 - 10 years
9. >>> Environmental & social
awakening are increasing
because of climate change
Image: Flickr, joaofaissal, Societty of Graphic Designers Canada
10. Consumer trends
are changes in consumer lifestyle and broader
consumption behavior that socio-cultural trends
drive.
2 - 5 years
11. >>> Urban and educated
youth are starting to
rethink the consumption
Image: Intelligence Group, Cassandra Report, Future Issue 08
12. Behavioral trends
are new practices within consumption or service
and technology usage, etc.
Months - 1 year
14. Solutions & products
that enable or support the behaviors – these
include design or technology examples of socio-
cultural, consumer and behavioral trends.
