V I L L E T I K K A 	S T R AT E G I C D I R E C TO R , W E V O LV E 	F O R M E R LY S E N I O R F U T U R E S S P E C I A ...
RADICAL	CO-CREATION
WHY
THE WORLD IS CHANGINGFASTER THAN EVER BEFORE. 	NO KIDDING.	A N T I C I PAT I N G A N D B E T T E R R E A C T I N G TO T H ...
OUR FUTURE IS TBD BY:	C L I M AT E C R I S I S , S O C I A L W E B , A RT I F I C I A LINTELLIGENCE, STEM CELLS, POLLUTION...
THE GOOD NEWS: 	M A J O R C H A N G E A N D T H E F O RT H C O M I N G B I GC H A L L E N G E S T R A N S L AT E I N TO H ...
DON’T CREEP – LEAP.	“ W E C A N ’ T S O LV E P RO B L E M S U S I N G T H E S A M E K I N DO F T H I N K I N G W E U S E D...
WHAT
AIM FOR RADICALINNOVATION.	  INCREMENTAL	   EVOLUTIONARY
I N C R E M E N TA L C H A N G E K E E P S T H E W H E E L SRO L L I N G F O R T H E N E X T F E W M I L E S B U T M I G H...
N E W I D E A S 	E X I S T I N G 	                                      NEWE N A B L E R S 	                              ...
COMBINE NEW IDEAS &NEW ENABLERS. 	T H E S E C O M B I N AT I O N S O F T E N E M E R G E F RO M AC O L L A B O R AT I O N ...
CONNECT ANDCOLLABORATE WITH 	THE “CRAZY ONES”.	SEEK AND PLAY WITH THE EXPERTS WHO ARE ON THE CUSP OFCULTURAL, ARTISTIC OR ...
ARTISTIC	RADICAL 	      EXPLORATION	CO-CREATION
HOW
OPEN COLLABORATIVE PROCESS> MULTIPLE ENTRY POINTS FORRADICAL CO-CREATION:	  PROBLEM & 	                  IDEATION &	   EVA...
KEEP IT OPEN ANDCOLLABORATIVE FROM 	THE VERY BEGINNING. 	T H E M O R E YO U DA R E TO C O L L A B O R AT E A N D T H I N K...
CASE: 	CHANGE CONNECTIONS &NOKIA 	N O K I A ’ S S O C I A L I N N O VAT I O N I N I T I AT I V E I N 2 0 1 0B RO U G H T T...
FIRST: EXPERT WORKSHOPS TOIDENTIFY ISSUES ANDOPPORTUNITIES 	F I R S T W E R U N W O R K S H O P S W I T H T H E E X P E RT...
SECOND: OPEN INNOVATIONONLINE PLATFORM FORIDEATION 	THEN, WITH NEW FRESH FOCUS POINTS, WE INVITED AB RO A D E R C O M M U ...
THIRD: STRATEGICOPPORTUNITY MAP AND NEWSOLUTION IDEAS 	A F T E R T H E O P E N I D E AT I O N P H A S E T H E O P P O RT U...
FOURTH: DEVELOPINGSOLUTIONS WITH END-USERS 	T H E S T R AT E G I C O P P O RT U N I T Y M A P P I N G A N DS O L U T I O N...
WHY	WHAT	   HOW
RADICAL	CO-CREATION
Radical Co-Creation - How to Collaborate for Groundbreaking Innovation
Radical Co-Creation - How to Collaborate for Groundbreaking Innovation
Radical Co-Creation - How to Collaborate for Groundbreaking Innovation
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Radical Co-Creation - How to Collaborate for Groundbreaking Innovation

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We looked at the principles of engaging into radical co-creation, which allows us to collaborate for groundbreaking innovation. This is the presentation for the PDMA Social Product Development and Co-Creation Conference in Phoenix, Arizona on June 27-28, 2011.

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Radical Co-Creation - How to Collaborate for Groundbreaking Innovation

  1. 1. V I L L E T I K K A S T R AT E G I C D I R E C TO R , W E V O LV E F O R M E R LY S E N I O R F U T U R E S S P E C I A L I S T, N O K I A T H E C O N F E R E N C E O N S O C I A L P RO D U C TD E V E L O P M E N T A N D C O - C R E AT I O N J U N E 2 8 , 2 0 1 1 , P H O E N I X , A Z
  2. 2. RADICAL CO-CREATION
  3. 3. WHY
  4. 4. THE WORLD IS CHANGINGFASTER THAN EVER BEFORE. NO KIDDING. A N T I C I PAT I N G A N D B E T T E R R E A C T I N G TO T H EC H A N G E H A S B E C O M E A C R I T I C A L C A PA C I T Y F O RE V E RY C R E AT I V E E N D E AV O R F RO M S E RV I C E D E S I G N TOP RO D U C T I N N O VAT I O N A N D U R B A N P L A N N I N G .
  5. 5. OUR FUTURE IS TBD BY: C L I M AT E C R I S I S , S O C I A L W E B , A RT I F I C I A LINTELLIGENCE, STEM CELLS, POLLUTION,PA N D E M I C S , S E N S I N G E N V I RO N M E N T S , R E C E S S I O N ,PEAK RESOURCES, SENSORIAL ENHANCEMENTS,P O P U L AT I O N G RO W T H , P O V E RT Y, M O B I L EA U G M E N T E D R E A L I T Y – A N D B Y M A N Y OT H E R M A J O RF O R C E S A N D D E V E L O P M E N T S .
  6. 6. THE GOOD NEWS: M A J O R C H A N G E A N D T H E F O RT H C O M I N G B I GC H A L L E N G E S T R A N S L AT E I N TO H U G E O P P O RT U N I T I E STO C R E AT E N E W A N D B E T T E R WAY S O F L I V I N G A N DD O I N G B U S I N E S S .
  7. 7. DON’T CREEP – LEAP. “ W E C A N ’ T S O LV E P RO B L E M S U S I N G T H E S A M E K I N DO F T H I N K I N G W E U S E D W H E N W E C R E AT E D T H E M .” – A l b e r t E i n s t e i n
  8. 8. WHAT
  9. 9. AIM FOR RADICALINNOVATION. INCREMENTAL EVOLUTIONARY
  10. 10. I N C R E M E N TA L C H A N G E K E E P S T H E W H E E L SRO L L I N G F O R T H E N E X T F E W M I L E S B U T M I G H TR E S U LT TO B A C K WA R D C H A N G E I N T H E L O N GR U N . E V O L U T I O N A RY C H A N G E C R E AT E S S H O RT T E R MS U C C E S S – B U T O F T E N T H AT ’ S A L L I T H A S TOO F F E R A N D W O N ’ T TA K E YO U TO T H E N E X TL E V E L . O N LY T H I N K I N G T H E U N T H I N K A B L E – A N DA I M I N G F O R R A D I C A L I N N O VAT I O N – C R E AT E ST H E C A PA C I T Y TO S TA RT A N E W E R A .
  11. 11. N E W I D E A S E X I S T I N G NEWE N A B L E R S E N A B L E R S E X I S T I N G I D E A S
  12. 12. COMBINE NEW IDEAS &NEW ENABLERS. T H E S E C O M B I N AT I O N S O F T E N E M E R G E F RO M AC O L L A B O R AT I O N B E T W E E N L E A D I N G E X P E RT S F RO MD I F F E R E N T F I E L D S . R A D I C A L C O - C R E AT I O N D O E S N ’ TH A P P E N W I T H YO U R E V E RY DAY C O N S U M E R S O R E V E NPA S S I O N AT E F A N S . I T H A P P E N S T H RO U G H N E WJ O U R N E Y S TA K E N TO G E T H E R W I T H T H E M O S TI N T E R E S T I N G T H I N K E R S A N D D O E R S I N T H E F I E L D.
  13. 13. CONNECT ANDCOLLABORATE WITH THE “CRAZY ONES”. SEEK AND PLAY WITH THE EXPERTS WHO ARE ON THE CUSP OFCULTURAL, ARTISTIC OR TECHNOLOGICAL CHANGE – PEOPLEWHO DARE TO THINK DIFFERENTLY AND DEVELOP NEW IDEASABOUT FUTURE AND ACTIVELY EXPERIMENT WITH NEW MEANSTO GET THERE.
  14. 14. ARTISTIC RADICAL EXPLORATION CO-CREATION
  15. 15. HOW
  16. 16. OPEN COLLABORATIVE PROCESS> MULTIPLE ENTRY POINTS FORRADICAL CO-CREATION: PROBLEM & IDEATION & EVALUATION & INSIGHT CONCEPTING ITERATION DEFINITION
  17. 17. KEEP IT OPEN ANDCOLLABORATIVE FROM THE VERY BEGINNING. T H E M O R E YO U DA R E TO C O L L A B O R AT E A N D T H I N KD I F F E R E N T LY AT T H E B E G I N N I N G O F YO U R P RO C E S S ,T H E B E T T E R C H A N G E S YO U H AV E F O R C O M I N G U PS O M E T H I N G G E N U I N E LY D I F F E R E N T. R A D I C A L C O -C R E AT I O N I S O F T E N S K E W E D M O R E TO WA R D T H EF I R S T P H A S E S O F T H E D E V E L O P M E N T P RO C E S S .
  18. 18. CASE: CHANGE CONNECTIONS &NOKIA N O K I A ’ S S O C I A L I N N O VAT I O N I N I T I AT I V E I N 2 0 1 0B RO U G H T TO G E T H E R L E A D I N G E X P E RT S O N S O C I A LI N N O VAT I O N F RO M VA R I O U S F I E L D S – H A C K E R S ,D E S I G N E R S , E N G I N E E R S , P O L I C Y M A K E R S , AC A D E M I C S ,I N N O VATO R S , S O C I A L E N T R E P R E N E U R S , E T C – TOE X P L O R E T H E E M E R G I N G O P P O RT U N I T I E S F O R M O B I L EI N F O R M AT I O N A N D C O M M U N I C AT I O N S T E C H N O L O G YTO H E L P P E O P L E TO B E T T E R T H E I R L I V E S .
  19. 19. FIRST: EXPERT WORKSHOPS TOIDENTIFY ISSUES ANDOPPORTUNITIES F I R S T W E R U N W O R K S H O P S W I T H T H E E X P E RT S I NC O L L A B O R AT I O N W I T H T H E F E A S T – S O C I A LI N N O V AT I O N C O N F E R E N C E TO R E D E F I N E T H EV I E W P O I N T S TO T H E M A J O R G L O B A L I S S U E S A N DI D E N T I F Y N E W F O C U S P O I N T S .
  20. 20. SECOND: OPEN INNOVATIONONLINE PLATFORM FORIDEATION THEN, WITH NEW FRESH FOCUS POINTS, WE INVITED AB RO A D E R C O M M U N I T Y O F S O C I A L I N N O VATO R S A N DE X P E RT S TO E VA L U AT E T H E T H I N K I N G , S U B M I T T H E I RO W N I D E A S F O R N E W S O L U T I O N S , A N D C R E AT E N E WC O N N E C T I O N S B E T W E E N T H E S O L U T I O N I D E A S .
  21. 21. THIRD: STRATEGICOPPORTUNITY MAP AND NEWSOLUTION IDEAS A F T E R T H E O P E N I D E AT I O N P H A S E T H E O P P O RT U N I T YAREAS WERE MAPPED AND SOLUTION IDEASS Y N T H E S I Z E D TO P RO V I D E A N E W WAY O F T H I N K I N GA B O U T T H E P O S S I B I L I T Y F O R M O B I L E I N F O R M AT I O NA N D C O M M U N I C AT I O N S T E C H N O L O G Y TO B E T T E RL I V E S O F P E O P L E .
  22. 22. FOURTH: DEVELOPINGSOLUTIONS WITH END-USERS T H E S T R AT E G I C O P P O RT U N I T Y M A P P I N G A N DS O L U T I O N I D E A S G AV E A S TA RT I N G P O I N T F O R T H ED E V E L O P M E N T O F AC T UA L S O L U T I O N S I NC O L L A B O R AT I O N W I T H T H E E N D - U S E R S A N DC O M M U N I T I E S .
  23. 23. WHY WHAT HOW
  24. 24. RADICAL CO-CREATION

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