Wireless is a generic term that has many technical meanings. People careabout what they can do with it. What do we want to do?Communication sets humans as uniquely different from the animal kingdom.We love to reach out and touch family members and friends.Today, wireless means social networking, video chat - basically any communication that keepsus constantly connected at home, or when we travel to your hotel.Hotels report seeing 2 to 3 wifi devices per guest; laptop, tablet, smartphone. The guest expectation remains the same – always connected, 100% uptime for every device.However
Tablets are not the same as laptops.These personal devices typically have low powered radios, space constrained for chips and antennas.The network designed last year, maybe last month, may not keep up with the trend in mobile devices.A lab test was done in December 2010 to measure the different signal levels from multiple devices; using a business-class laptop, iPAD, and a cheap android iPAD clone (bought in Hong Kong, not a Motorola XOOM)In order to maintain a high signal level, the APs may need to be moved closer to the hotel guest using a low powered device.Whatever solution is deployed today needs to be flexible enough to support changes needed.We expected some of these changes, but the speed of change certainly was surprising.Motorola is an engineering company with a history of innovation
The keystone port is designe to accept any standard keystone connector.Snap in anything that fits, RJ11, TV, or another RJ45 cable.This is designed to connect a secondary cable that may be on the same wall plate. Thus, the AP becomes the wall plate.
Install by:Install universal mounting bracket over existing wall plate. Note the bracket can also be installed on any flat surface.Install the cables provided to connect the AP to the existing wiringSnap-On the AP to the bracket. Add extra security with a pin and torque screw
Limited service hotels are a large segment of the market. I’ve seen this segment reported as 40% of the hotel market. That’s a significant and important market segment that should not be left without the benefits of the WiNG architecture and Motorola WLANs.Cost effective and self-healing are great attractions for limited service hotels.In this network, the AP 6511 itself acts as an RF Controller. Set one as the Controller, and the remainder of the APs are automatically adopted and get their configuration from the controller.SmartRF, Client Roaming, Rogue AP detection are all featured on the Controller AP. Very powerful, and extremely cost effective for small hotels.
Select service hotels will begin to have meeting rooms and conference facilities. With more extensive public spaces and restaurants, the select service hotel may choose to deploy other Motorola APs in these locations.The RFS 4000 would be an ideal management platform that coordinates all the APs into a seamless network.
Select service hotels will begin to have meeting rooms and conference facilities. With more extensive public spaces and restaurants, the select service hotel may choose to deploy other Motorola Aps in these locations.The RFS 4000 would be an ideal management platform that coordinates all the Aps into a seamless network.
Extreme Networks Altitude 4511 Channel Training 09 07 11 Vs5
Snap-On Wireless Access Solution<br />Altitude™ 4511 Access Point by Extreme Networks & Motorola<br />
Relevant Trends<br />Constantly connected<br />In the news<br />Increasing Internet time on social networks<br />Skype @ 560 million users by 08-2010<br />Apple sold 19.4 million iPads in 2010<br />Morgan Stanley reports 1 in 3 U.S. adults will carry a tablet in 2012<br />Personal and social<br />Tablets with front/rear cameras<br />Social media-optimized smartphones<br />Huge growth in education<br />New game consoles with multi-touch interfaces for network gaming<br />Social Networks, Video Chat<br />2<br />
Devices are Changing<br />Trend to lower powered Wi-Fi radio transmitters<br />Space-constrained antenna design<br />Battery-powered, always connected<br />AP<br /> 44dB SNR laptop<br />Tablets are not the Same as Laptops<br />AP<br />AP<br /> 15dB SNR Tablet Clone<br /> 25dB SNR iPad<br />Need more wireless radio power!<br />3<br />
Challenge<br />Need for powerful, consistent 802.11n wireless everywhere<br />Offices, dormitories, hotels, cubicles, hospitals, barracks, libraries… <br />Schools today depending on wireless and mobility<br />BUT, wireless is not meant for challenging sites, multiple dwelling units and high-throughput needs<br />Only installs in central, overhead location<br />Many attenuating (radio obstructing) structures <br />High costs to purchase, design, deploy, cable, configure<br />Security, including user and device control for wired and wireless access<br />Growing congestion on the wired network<br />4<br />
New Solution from Extreme Networks<br />Altitude™ 4511 access point<br />Snap-on Set-up: Installs in minutes<br />Ultra Compact ( ̴ iPhone-size)<br />Powerful – 26 dBm<br />Advanced Antenna Technology by Motorola<br />Optional 1, 3 or 4 Fast Ethernet ports<br />Designed for<br />Schools: classroom & dormitories<br />Hospitals: 1 device for up to 10 rooms<br />Hotels: significantly fewer access points<br />Government: barracks, housing, offices<br />5<br />
AP with no external ports<br />(use included Blank)<br />AP with one connector<br />(add any one of the connectors shown at left)<br />AP with Ethernet Module<br />(add any one of the connectors shown at left)<br />Small: Modular Design<br />6<br />Blank (included)<br />RJ-45 Ethernet (included)<br />Keystone or Leviton QuickPort® style<br />RJ-45 (3rd party)<br />F-connector (3rd party)<br />RJ11 (3rd party)<br />
Extensive Coverage<br />Altitude™ 4511 Access Point in Hotel Room<br />Extreme Networks®& Motorola<br />Extensive Wi-Fi coverage<br />Covers up to 10 Rooms<br />Multiple room (26 dBm radio)<br />Faster data speed at edge<br />4511 AP<br />Competitor Device in Hotel Room<br />Competition*<br /><ul><li>Minimal Wi-Fi coverage
Competitive<br />15<br />Small Form Factor AP<br /><ul><li>No true wallplate AP
Minimal switch functionality – no simple IDM/UP equivalent</li></ul>Small Form Factor AP<br /><ul><li>Complex deployment – no simple IDM/UP equivalent
No wallplate AP</li></ul>Wallplate AP – Zoneflex 7343<br /><ul><li>No switch portfolio
Low RF coverage (16db) = single room</li></ul>Wallplate AP – MSM 317<br /><ul><li>802.11b only, Low RF coverage (16db) = single room
Minimal switch functionality – no simple IDM/UP equivalent</li></li></ul><li>Ordering Information & Pricing<br />Altitude™ 4511 Access Point <br />15761 Altitude 4511 Access Point US: $599 NA MSRP<br />15762 Altitude 4511 Access Point ROW: $629 EMEA MSRP<br />For other regions, please refer to your regional price list<br />But wait – there’s much more…<br />Is this price competitive? <br />Let’s get aggressive to take market share!<br />Value of the AP increases greatly with a wired PoE switch!<br />Create a “Silver Bullet” to get you into some new accounts<br />Introducing the concept of a Bundle<br />16<br />
Converged Mobile Edge Bundle<br />Incredible Discount<br />Beats typical field discounts<br />Fixed Discounted List Price for the Bundle<br />Distributor contract pricing<br />1 SKU per bundle<br />Bundles Stay Whole<br />Sample Value proposition<br />“Get 6 802.11n APs for about the list price of a switch purchase”<br />“Get 802.11n APs for ~$179 ea. with switch purchase”<br />18<br />
Converged Mobile Edge Bundle<br />Bundle One: <br />U.S. PN 20112, ROW PN 20212<br />12 qty. Altitude™ 4511 wallplate access points <br />$599 unit list price, $7,188 aggregate list price<br />1 qty. Summit® X450e-24p PoE Switch <br />$4,995 List Price<br />List price (for all solution components): $12,183<br />NA List Price: $6,999 <br />Estimated Street Price: ~$4,995<br />19<br />
Converged Mobile Edge Bundle<br />Bundle Two: <br />U.S. PN 20106, ROW PN 20206<br />6 qty. Altitude™ 4511 wallplate access points <br />$599 unit list price, $3,594 aggregate list price<br />1 qty. Summit® X450e-24p PoE Switch <br />$4,995 List Price<br />List price (for all solution components): $8,589<br />NA List Price: $4,204<br />Estimated Street Price: ~$3,000<br />20<br />
Converged Mobile Edge Bundle, Summit X460<br />Bundle Three: <br />U.S. PN 20312, ROW PN 20412<br />12 qty. Altitude™ 4511 wallplateaccess points <br />$599 unit list price, $7,188 aggregate list price<br />1 qty. Summit® X460-48p PoE Switch <br />$7,995 List Price<br />List price (for all solution components): $15,183<br />NA List Price: $7,999<br />Estimated Street Price: ~$5,700<br />21<br />
Simple and secure management delivers ‘instant-on’ access
Rich WLAN and wired troubleshooting tools</li></li></ul><li>Selling Tips: Start with This <br />Keep it simple<br />Create drama<br />24<br />Put Altitude™ 4511 Into the Hands of the Customer:<br />Installs in minutes using in-wall cables<br />Large coverage: via special, high 26 dBm powered Motorola radio and antenna <br />Integrated controller included in the price<br />Add extra Ethernet ports – one cable serves radio and wired ports<br />Get ExtremeXOS®at the edge: IDM & UPM right into the AP!<br /><ul><li>Proven Motorola technology (no need for extensive tests)
Special bundle available until November 30, 2011
They will need the switches for PoE, IDM, UPM</li></li></ul><li>Promotion Roadmap<br />25<br />August<br />September<br />October<br />November<br />December<br />Start<br />Finish<br />
Supporting Materials Available on PartnerWeb<br />26<br />Altitude™ 4511 Marketing Materials<br /><ul><li>Data sheet and technical specifications: available now
Dormitory Wireless is a Snap white paper: available now
Wireless on the Wall white paper: available now
The Converged Mobile Edge tech brief: available now