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Retail and Food Marketing Retro Style
 

Retail and Food Marketing Retro Style

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Ideas on how brands can use retro theme in their products and marketing activities

Ideas on how brands can use retro theme in their products and marketing activities

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    Retail and Food Marketing Retro Style Retail and Food Marketing Retro Style Presentation Transcript

    • Free Powerpoint Templates Page 1 Free Powerpoint Templates Retail and Food Marketing Retro Style By Victoria Gnatoka
    • Free Powerpoint Templates Page 2 Cost of Living in 1962 Yearly Inflation Rate USA 1.20% Year End Close Dow Jones Industrial Average 652 Average Cost of new house $12,500.00 Average Income per year $5,556.00 Average monthly rent $110.00 per month Tuition to Harvard University $1,520.00 All Wheel Drive Scout off road $2,150.00 Renault Imported car $1,395.00 Average Cost of a new car $3,125.00 Eggs per dozen 32 cents Gas per Gallon 28 cents A nice website featuring life in pictures back in 60s. http://www.galionclassof64.com/retrolife/RETROLIFE.HTM Retro:
    • Free Powerpoint Templates Page 3 Retro (2): What Events Happened in 1962 in the US in retail industry • First Ever Flavored Crisps / Chips sold Salt and Vinegar • The First Wal-Mart discount store is opened by by Sam Walton in Bentonville Arkansas • The first Kmart department store opens in Garden City, Michigan
    • Free Powerpoint Templates Page 4 Retro fashion:
    • Free Powerpoint Templates Page 5 Retro fashion(2):
    • Free Powerpoint Templates Page 6 Popular Culture: •Beatles Turned Down By Decca Records •Release of first Beatles recording: the single "Love Me Do" •Andy Warhol's famous painting of a can of soup •Beverly Hill Billies is on TV •The Dick Van Dyke show on TV •Johnny Carson begins as presenter for The Tonight Show Popular Films •West Side Story •Spartacus •El Cid •Lawrence of Arabia •To Kill a Mockingbird Popular Singers •The Beatles •Bob Dylan •Chubby Checker •Frankie Valli & The Four Seasons •Neil Sedaka •Roy Orbison •Shirley Bassey
    • Free Powerpoint Templates Page 7 Retro design patterns:
    • Free Powerpoint Templates Page 8 Retro grocery store: A terrific vintage Encyclopedia Britannica Film that looks at a 1962 grocery store. http://www.retroyoutube.com/2008/11/retro- youtube-vintage-supermarket-video.html 11 pages long article by DDB about successful retro revivals.
    • Free Powerpoint Templates Page 9 Retro grocery store (2):
    • Free Powerpoint Templates Page 10 Retro grocery store (3):
    • Free Powerpoint Templates Page 11 Retro grocery store (4):
    • Free Powerpoint Templates Page 12 Retro food commercials:
    • Free Powerpoint Templates Page 13 Retro food commercials (2):
    • Free Powerpoint Templates Page 14 Retro food commercials (3):
    • Free Powerpoint Templates Page 15 Retro food commercials (4):
    • Free Powerpoint Templates Page 16 Retro groceries:
    • Free Powerpoint Templates Page 17 Retro groceries (2):
    • Free Powerpoint Templates Page 18 Retro products concepts:
    • Free Powerpoint Templates Page 19 Retro products concepts(2):
    • Free Powerpoint Templates Page 20 Retro products concepts(3):
    • Free Powerpoint Templates Page 21 Retro products concepts(4):
    • Free Powerpoint Templates Page 22 Retro products concepts(5):
    • Free Powerpoint Templates Page 23 Retro products concepts(6):
    • Free Powerpoint Templates Page 24 Retro products concepts(7):
    • Free Powerpoint Templates Page 25 Retro re-usable shopping bags :
    • Free Powerpoint Templates Page 26 Retro gas station:
    • Free Powerpoint Templates Page 27 Retro gas station(2):
    • Free Powerpoint Templates Page 28 Retro cars:
    • Free Powerpoint Templates Page 29 Retro theme used today in grocery stores: The recreation of one of the first Tesco stores from the 1960's complete with re-created period products lining the shelves.
    • Free Powerpoint Templates Page 30 Retro theme used today in grocery stores (2): Rimi Baltics (ICA Group) grocery store chain inspired by retro style fashion and music created a 1min long video. It features famous in 60s Latvian singer and was widely used as a store advertisement both on TV and in stores. Store employees got the uniform inspired by retro fashion that included retro patterns. As well as females working at the register had to wear retro hair style. http://youtu.be/uWgv5GEe8QI
    • Free Powerpoint Templates Page 31 Brands using retro:
    • Free Powerpoint Templates Page 32 Brands using retro (2):
    • Free Powerpoint Templates Page 33 Brands using retro (3):
    • Free Powerpoint Templates Page 34 Brands using retro (4):