2. WHY ARE WE COMMUNICATING? We have come up with a product for people who suffer from problem of having sensitive gums.
3. WHAT YOU WANT TO COMMUNICATE? Colgate Sensitive is a toothpaste which provides you an instant relief from the problem of sensitive teeth .
4. HOW IS MY TARGET AUDIENCE• Toward rural rich and consuming class - We would come up with small tubes of these tooth paste and position toward rural population who buy in smaller lots .• For Urban rich and consuming class, we would come up with the products on the basis of functional benefits . (For Elders Age 35 +)
5. HOW IS MY COMPETITION• Pepsodents Sensitive• Miswaak
6. Many adults suffer from sensitive teeth. Cold, heat and high sugar concentrations can alter the fluid dynamics in microscopic tooth tubules, which in turn stimulate the nerve deep inside the tooth causing pain and discomfort
7. WHAT IS YOUR BRAND POSITIONING The positioning statement for the toothpaste is "Faster to the Nerve for Long Lasting Relief" HOW? You can get instant relief because of the presence and use of a completely new technology known as "Pro-Argin" technology, which contains arginine, an amino acid normally found in human saliva and calcium carbonate and both these combined together provide a perceivably better protective oral health benefits and that too for a long term relief by removing the problem from the root.
8. WHAT IS BRAND PROPOSITION “Faster to the Nerve for Long Lasting Relief”• Strong, Healthy and While Teeth as our product fights tartar, removes plaque, promotes healthy gums and whitens teeth for a healthier smile.
9. WHAT IS THE CONSUMER INSIGHT It gives instant relief to our customers which no other product has been able to provide.
10. Thank YouGroup MembersGaurav M. AdvaniSudha GuptaVikram Singh khangarot