Vikram singh - 110 Goldi -28 Robin-80 Ashvin- Manish-44 Yogesh-114 Motorbike
Brand Values <ul><li>Instrumental Values </li></ul><ul><li>Direct Expressive Values </li></ul><ul><li>Central Values </li>...
Instrumental Value <ul><li>Mode of transportation </li></ul><ul><li>Better millage </li></ul>
Instrumental Value Makes Teeth Stronger Avoids Bad Breadth
Direct Expressive Value <ul><li>Conscious </li></ul><ul><li>Modern – People </li></ul><ul><li>Educated People </li></ul><u...
Central Value <ul><li>Security –  </li></ul><ul><li>Confidence –  </li></ul><ul><li>Affiliation –  </li></ul>
4 Levels of Consumer Involvement In Brand <ul><li>Differentiation </li></ul><ul><li>Relevance  </li></ul><ul><li>Preferenc...
Differentiation <ul><li>Alternatives  for  bikes are car , scoters , auto rickshaw , train ,and many other mode of transpo...
Relevance <ul><li>Bike is always perceived by people as a product which: </li></ul><ul><li>Usage as mode of transportation...
Preference Level <ul><li>Contains power break which helps to controlled in high speed </li></ul><ul><li>Easy to ride </li>...
Commitment  <ul><li>Its  a product which symbolizes a Millage and safest way to maintain the daily outgoing as mode of tra...
4 Q’s <ul><li>Who am I ? </li></ul><ul><li>What do I do for you? </li></ul><ul><li>What do I mean to you? </li></ul><ul><l...
Who am I ? <ul><li>I am a motorbike . </li></ul>
What do I do for you ? <ul><li>Transportation  </li></ul><ul><li>Reduce long distances </li></ul><ul><li>Avoid traffic </l...
What do I mean to you ?  <ul><li>I keep you moving faster and less expensive. </li></ul>
How does it stand apart? <ul><li>Contains power and less need less space to move, also gives more millage and stand apart ...
 
<ul><li>THANK  </li></ul><ul><li>YOU </li></ul>
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Bbiikkeess

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Bbiikkeess

  1. 1. Vikram singh - 110 Goldi -28 Robin-80 Ashvin- Manish-44 Yogesh-114 Motorbike
  2. 2. Brand Values <ul><li>Instrumental Values </li></ul><ul><li>Direct Expressive Values </li></ul><ul><li>Central Values </li></ul>
  3. 3. Instrumental Value <ul><li>Mode of transportation </li></ul><ul><li>Better millage </li></ul>
  4. 4. Instrumental Value Makes Teeth Stronger Avoids Bad Breadth
  5. 5. Direct Expressive Value <ul><li>Conscious </li></ul><ul><li>Modern – People </li></ul><ul><li>Educated People </li></ul><ul><li>Youthful </li></ul>
  6. 6. Central Value <ul><li>Security – </li></ul><ul><li>Confidence – </li></ul><ul><li>Affiliation – </li></ul>
  7. 7. 4 Levels of Consumer Involvement In Brand <ul><li>Differentiation </li></ul><ul><li>Relevance </li></ul><ul><li>Preference Level </li></ul><ul><li>Commitment </li></ul>
  8. 8. Differentiation <ul><li>Alternatives for bikes are car , scoters , auto rickshaw , train ,and many other mode of transportation. </li></ul><ul><li>As compared to these products bike is: </li></ul><ul><li>More easier to use. </li></ul><ul><li>More Effective. </li></ul><ul><li>Helps to move faster than four wheelers in traffic.. </li></ul><ul><li>Also gives more millage. </li></ul><ul><li>Less maintenance cost. </li></ul>
  9. 9. Relevance <ul><li>Bike is always perceived by people as a product which: </li></ul><ul><li>Usage as mode of transportation </li></ul><ul><li>Easy to use </li></ul><ul><li>Technically invented. </li></ul><ul><li>Gives more millage </li></ul><ul><li>Helpful in traffic </li></ul>
  10. 10. Preference Level <ul><li>Contains power break which helps to controlled in high speed </li></ul><ul><li>Easy to ride </li></ul><ul><li>Easy available </li></ul><ul><li>Use in adventure and race </li></ul>
  11. 11. Commitment <ul><li>Its a product which symbolizes a Millage and safest way to maintain the daily outgoing as mode of transportation.. </li></ul><ul><li>It also symbolizes its users being adventures and sports. </li></ul>
  12. 12. 4 Q’s <ul><li>Who am I ? </li></ul><ul><li>What do I do for you? </li></ul><ul><li>What do I mean to you? </li></ul><ul><li>How does it stand apart? </li></ul>
  13. 13. Who am I ? <ul><li>I am a motorbike . </li></ul>
  14. 14. What do I do for you ? <ul><li>Transportation </li></ul><ul><li>Reduce long distances </li></ul><ul><li>Avoid traffic </li></ul><ul><li>Entertain </li></ul>
  15. 15. What do I mean to you ? <ul><li>I keep you moving faster and less expensive. </li></ul>
  16. 16. How does it stand apart? <ul><li>Contains power and less need less space to move, also gives more millage and stand apart from other mode of transportation. </li></ul>
  17. 18. <ul><li>THANK </li></ul><ul><li>YOU </li></ul>
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