Importance of business English


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Importance of business English

  1. 1. BUSINESS ENGLISH – AN IMPERATIVE TOOL FOR TEACHING MANAGEMENT SUBJECTS <ul><li>Created by </li></ul><ul><li>D.Ganesan , </li></ul><ul><li>Faculty in Management Studies </li></ul>
  2. 2. Objectives of the Paper <ul><li>To explore the importance of business English in management domain and how it can be implemented by teachers </li></ul><ul><li>To identify the ways how it can be implemented in class room teaching </li></ul><ul><li>To find out how it can be inculcated among students and how to make them aware of it </li></ul>
  3. 3. Business English <ul><li>Technical English assigns single, clear definitions to the words that are being used. It is used by businesses , educators and technicians throughout the world. </li></ul><ul><li>Private companies have developed programs to meet the English language needs of corporate professionals and technicians </li></ul><ul><li>Training in this language format helps multiple users across a diverse business community understand each other on a consistent basis </li></ul>
  4. 4. Corporate outlook <ul><li>In this Cyber epoch Corporate are looking for smart , competent , versatile personalities </li></ul><ul><li>Students who are pursuing management education having countless opportunities in various functions like Marketing , Human resources , finance ,business development , administration , customer service and so forth. </li></ul>
  5. 5. Out of box thinking <ul><li>Apart from their academia relevant domain expertise is a pre-requisite for management students </li></ul><ul><li>Mere subject knowledge will not fetch better job offers they need to learn and assimilate prevalent business terms them </li></ul><ul><li>It will grant competitive edge to win over competitions and make them corporate ready executives </li></ul>
  6. 6. Some business English terms <ul><li>Common term Business term </li></ul><ul><li>Electrical appliances Brown goods </li></ul><ul><li>Like Televisions & </li></ul><ul><li>Audio equipments </li></ul><ul><li>Advertisements Commercials , Jingles </li></ul><ul><li>Competency strengths </li></ul><ul><li>Win - win situation Mutual benefits </li></ul><ul><li>Passenger car sedan, hatchback, coupe </li></ul>
  7. 7. In Marketing ,Sales Domain <ul><li>Considering Mulling </li></ul><ul><li>Govt. owned State owned </li></ul><ul><li>Sales meetings Sales calls </li></ul><ul><li>Approaching an </li></ul><ul><li>Unknown Customer Cold calling </li></ul><ul><li>  Approaching a well </li></ul><ul><li>Known Customer Warm calling </li></ul><ul><li>Patronage Support </li></ul><ul><li>Daily used items Fast moving consumer goods (FMCG) </li></ul>
  8. 8. In HR & Finance domain <ul><li>Boss, Head Honcho </li></ul><ul><li>Available talent Talent pool </li></ul><ul><li>Downsizing Reducing </li></ul><ul><li>Hard stuff Tough task </li></ul><ul><li>HR Manager Staff Manager </li></ul><ul><li>Confident Bullish </li></ul><ul><li>Business Venture </li></ul><ul><li>Profit Bottom line </li></ul>
  9. 9. Steps in implementation: <ul><li>To make students to understand business English is inevitable </li></ul><ul><li>  Make them to ascertain they have to be master in their domain </li></ul><ul><li>Make them to realize their skill gap (gap between current skills and required skills) </li></ul><ul><li>Inculcate them the corporate expectations towards a MBA student </li></ul><ul><li>  </li></ul>
  10. 10. The Class room training <ul><li>Introduce them some business literatures like magazines ,newspapers ,journals ,Periodicals' which carries ample of business terms </li></ul><ul><li>After introducing such business terms, induce them to prepare and present a paper in their relevant realm </li></ul><ul><li>Motivate students to take part in the discussion on day by day basis </li></ul><ul><li>Encourage them to develop their generic& role specific competencies </li></ul>
  11. 11. Learn and shine <ul><li>Business English is quite important to get a job and also survive in the organization for a long span of time </li></ul><ul><li>students need to realize and come forward to learn business English with appetitive to learn new things </li></ul><ul><li>This is effective only when they get involved in out of box thinking. </li></ul>
  12. 12. Advantages of business English <ul><li>It will give win-win benefits for a student as well as his respective organization </li></ul><ul><li>He / she can work anywhere without any hesitation and fear </li></ul><ul><li>It will keep them intact and enhance their morale , self-confidence and shape them as winners </li></ul>
  13. 13. Conclusion <ul><li>Business English is quite instrumental in determining a management student’s career and work life </li></ul><ul><li>Learning and implementing this is the need of the hour </li></ul><ul><li>It can be done when students have the passion for learning with like-mindedness. </li></ul>
  14. 14. <ul><li>Thanks a lot for Your passionate Listening </li></ul>