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Presentation to Joiito by yesMus team.

Presentation to Joiito by yesMus team.

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  • 1. SMS based Infotainment channels
  • 2. The Problem
    • Cheapest way to get local/world news on mobile?
    • Fastest way to be entertained on the go?
    • Easiest way to gain knowledge (trivia/tips on various interests) while travelling?
    • Easy way to reach fan base/customers anytime?
  • 3. Solution
    • Mobile penetration more than 100% in Singapore.
    • Yesmus is a push based SMS group system (catering to interests) with professionally and user generated content.
    • Users get alerted on SMS.
    • More entertainment venue like games and dating will be added later.
  • 4. Biz Model
    • User joins channels by sending request to SG short codes (valued 1$)‏
    • Frequent user messages like in games will be at a lower valued short code.
    • Enterpise solutions for business users.
    • For sending SMS, buy Bulk SMS in India (cheaper)
  • 5. Marketing
    • Use existing distribution channels like Facebook and Twitter to create apps and follow people
    • Use local contacts thru NTU/NUS alumni networks, events in SG etc
    • Distribute widgets for bloggers/website owners.
  • 6. Team
    • Vijay - BEngg (EE) and MS (Computer Controls)
      • 4 years of experience in enterprise software R&D(Borland)‏
    • Arun - Bengg (CS) and MS (CS)‏
      • 4 years of experience working for high performance projects for web search engine (Yahoo!)‏
      • Both the team members were selected for the iaccelerator Business plan competition at IIM-Ahmedabad (India) in 2008 and incubated there for 3 months.
  • 7. Projections and Milestones
    • Current cash pool: 20K SGD
    • Expenditure till date : 1.5K SGD
    • Currently in private beta (getting users , seeding content)‏
    • Upcoming:
      • Open to public users: July 1
      • Games/Dating: Aug 1
      • Facebook app: Oct 1
  • 8.
            • Questions ?