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Innovative Adaptations for Mobile    Technology Management                                                                ...
Agenda Trends of Mobile Industries   Direction of Success for Mobile Industries   Standards in Mobile Industries   Carrier...
Mobile Technology Backgrounds          © 2006 SAMSUNG Electronics. All rights reserved.   3
Direction of Success  Target Technologies in Mobile Industries    Mobile Standards     • OMA (Open Mobile Alliance)     • ...
Technology standard trends            Location Based Services (LBS)               SUPL 1.0 and 2.0            Converged IP...
Carrier requirements trends               Full Browsing (PC experiences)               Music : FTMD, AYCE (All-You-Can-Eat...
Innovative Six-Sigma    Expansions      © 2006 SAMSUNG Electronics. All rights reserved.   7
Innovative 6-Sigma Expansion (1)  Mission Statement     Process Innovation for EU carrier. It deals with process design wi...
Innovative 6-Sigma Expansion (2)  Overview     PERT: Program Evaluation and Review Technique     Scheduling method from Op...
Innovative 6-Sigma Expansion (3)  Summary      Estimate the target date based on PERT      Probability for completion with...
Innovative 6-Sigma Expansion (4)          Reference for category (V)          Reference for category (V)          ETO/PP  ...
Innovative 6-Sigma Expansion (5)    6 Sigma Framework                                               Mobile Phone developme...
Innovative Techniques for New         Technology          © 2006 SAMSUNG Electronics. All rights reserved.   13
TRIZ: Innovative Techniques (1)  TRIZ (or TIPS): Theory of Innovative Problem  Solving    TRIZ is a methodology, tool set,...
TRIZ: Innovative Techniques (2)                                                        1                                  ...
TRIZ: Innovative Techniques (3) System Information Description 1) System Name : OMA DRM 2.0 Architecture 2) System Structu...
TRIZ: Innovative Techniques (4)Solutions   Adding on the new network elements to solve the conflictions (Su-Field Model)  ...
TRIZ: Innovative Techniques (5)               © 2006 SAMSUNG Electronics. All rights reserved.   18
TRIZ: Innovative Techniques (6)               © 2006 SAMSUNG Electronics. All rights reserved.   19
Wrap Ups© 2006 SAMSUNG Electronics. All rights reserved.   20
Summary (1) Case studies of enabling the innovation for mobile technology and management  Real world applications for inno...
Summary (2) Six-Sigma Expansion   Six-Sigma is the framework for improving or   generating the process   Any techniques ca...
Summary (3)  Innovative Techniques   TRIZ is most well known techniques for innovative   approaches for engineering, manag...
Thank you© 2006 SAMSUNG Electronics. All rights reserved.               24
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Transcript of "Innovative Adaptations for Mobile Technology Management"

  1. 1. Innovative Adaptations for Mobile Technology Management Dr. Kim, Song-Kyoo (Amang) Ph.D. in Management Sciences Technical Manager Carrier Requirements Compliance Team SW Group, EU R&D Team, Mobile Communication Division SAMSUNG ELECTRONICS CO.,LTD Gumi, South Korea PHONE: +82-54-479-3970 MOBILE: +82-11-546-2871 FAX: +82-54-479-5922 GSM: +49-173-651-0836 E-MAIL: amang.kim@samsung.com © 2006 SAMSUNG Electronics. All rights reserved.
  2. 2. Agenda Trends of Mobile Industries Direction of Success for Mobile Industries Standards in Mobile Industries Carriers Requirements Innovative Adaptation for Mobile Technologies 6 Sigma Expansion for Requirement Process TRIZ Approach for Mobile Technologies Summary © 2006 SAMSUNG Electronics. All rights reserved. 2
  3. 3. Mobile Technology Backgrounds © 2006 SAMSUNG Electronics. All rights reserved. 3
  4. 4. Direction of Success Target Technologies in Mobile Industries Mobile Standards • OMA (Open Mobile Alliance) • OMTP (Open Mobile Terminal Platforms) • RCS Initiatives, ETSI (3GPP) Carrier Requirements • RFI/RFP/Technical Specifications Targets for Improvement or Design 6-Sigma Expansion: Carrier Requirements Process Innovative techniques: Design the New Mobile Tech. © 2006 SAMSUNG Electronics. All rights reserved. 4
  5. 5. Technology standard trends Location Based Services (LBS) SUPL 1.0 and 2.0 Converged IP Messaging Client Unified Messaging Client that covers SMS / MMS / E-mail / IM / PoC BCAST, SCWS (Smart Card Web Server 1.0) IMS (Internet Multi-media Services) BONDI Open Widget technologies which is the expansion of the current Widget technologies such as W3C Visual Voice Mail HW and SW Security © 2006 SAMSUNG Electronics. All rights reserved. 5
  6. 6. Carrier requirements trends Full Browsing (PC experiences) Music : FTMD, AYCE (All-You-Can-Eat) LBS (Navigations) User applications: VTP, Self-care Community 1.0 Web and Walk 4.0 (Widget) Visual Voice Mail (TBD) Instant Messaging Backup and Restore Rich UI experiences NFC (Near Field Communications) RCS (Rich Communication Suite) © 2006 SAMSUNG Electronics. All rights reserved. 6
  7. 7. Innovative Six-Sigma Expansions © 2006 SAMSUNG Electronics. All rights reserved. 7
  8. 8. Innovative 6-Sigma Expansion (1) Mission Statement Process Innovation for EU carrier. It deals with process design within internal Samsung teams Communication and sharing information processes between Samsung teams Objective Human resource management within R&D team Delivery on time and enhance the accuracy of requirements from EU carriers such as Vodafone, TMO-GPG, Orange and so on Efficient numeric measurement for CTQ Project Efficiency Process innovation within internal teams Reduce the R&D workload Enhance the accuracy of feedbacks © 2006 SAMSUNG Electronics. All rights reserved. 8
  9. 9. Innovative 6-Sigma Expansion (2) Overview PERT: Program Evaluation and Review Technique Scheduling method from Operations Research by using Normal distribution Legends Expected process time Variance of process © 2006 SAMSUNG Electronics. All rights reserved. 9
  10. 10. Innovative 6-Sigma Expansion (3) Summary Estimate the target date based on PERT Probability for completion within Target period: 20 % • (Reason) Target date counts business days ONLY • Ignore the R&D feedback delay Extended period is needed for reserving more than 90% confidence (See process performance table) CRC process performance table Action Target Complete 90% Confident Process Category a b Step Period within Target period I 1 3 1 5 50.0 (%) 3.85 (days) II 3 4 3 11 11.7 (%) 6.05 (days) III 3 7 6 13 11.3 (%) 8.71 (days) IV 3 9 4 15 43.8 (%) 10.53 (days) V 4 16 14 28 10.9 (%) 19.4 (days) © 2006 SAMSUNG Electronics. All rights reserved. 10
  11. 11. Innovative 6-Sigma Expansion (4) Reference for category (V) Reference for category (V) ETO/PP CRC R&D Step 11 business day Step 22 business day3 business day Step 34 business day5 business day Step 4-16 business day7 business day8 business day Step 4-29 business day Step 510 business day Step 6: same as category III11 business day12 business day13 business day14 business day15 business day16 business day Step 7 © 2006 SAMSUNG Electronics. All rights reserved. 11
  12. 12. Innovative 6-Sigma Expansion (5) 6 Sigma Framework Mobile Phone development Schedule Carrier Req. process Satisfaction Accuracy Schedule Carrier relationship © 2006 SAMSUNG Electronics. All rights reserved. 12
  13. 13. Innovative Techniques for New Technology © 2006 SAMSUNG Electronics. All rights reserved. 13
  14. 14. TRIZ: Innovative Techniques (1) TRIZ (or TIPS): Theory of Innovative Problem Solving TRIZ is a methodology, tool set, knowledge base, and model-based technology for generating innovative ideas and solutions for problem solving It provides tools and methods for use in problem formulation, system analysis, failure analysis, and patterns of system evolution TRIZ (TIPS) is one of well known innovation techniques for engineering, technology and management © 2006 SAMSUNG Electronics. All rights reserved. 14
  15. 15. TRIZ: Innovative Techniques (2) 1 Project Scope 1 Right Issuer Master RO 2 2 (Right Object) 3 Temp_RO 3 (Event driven) © 2006 SAMSUNG Electronics. All rights reserved. 15
  16. 16. TRIZ: Innovative Techniques (3) System Information Description 1) System Name : OMA DRM 2.0 Architecture 2) System Structure: 3) Main Function of the System : - Network Elements: RI (Right Issuer) - Client: Master user/ Master RO, General user / Temp_RO 4) Constraints on Design Change (설계 변경 시 제한 조건) : - 기존의 RO관련 기술과는 Exclusivity가 존재 하여야 함 © 2006 SAMSUNG Electronics. All rights reserved. 16
  17. 17. TRIZ: Innovative Techniques (4)Solutions Adding on the new network elements to solve the conflictions (Su-Field Model) Solution Figure Descriptions 기존 방법 해결안 ■ Solution Description: - Remove the problem elements ■ Advantages : - 기존의 Network이 존재하지 않는 상태에서도 이 해당 기능에 대한 수행 가능 해결안 도출 단계 및 Problem Model 해결안 도출에 작용한 TRIZ 기법 상세 기술■ 모순 심화시 해당 아이디어 도출 ■ Standard Solution No. 1-2-2 물질-장■ 문제 모형은 물질 장 모델을 이용 ■ Invention Principle No. 1, 10, 25 Solution Expansion해결안 적용 시 예상 문제점 보완된 최종 해결안 기술(그림 문장) 기술 그림, 문장 그림 아이디어 도출 배경■ 단말기 자체에 물리적으로 ■ OMA DRM 2.0 구현하여야 함 ■ OMA DRM SCE 1.0 (Pre-configured) © 2006 SAMSUNG Electronics. All rights reserved. 17
  18. 18. TRIZ: Innovative Techniques (5) © 2006 SAMSUNG Electronics. All rights reserved. 18
  19. 19. TRIZ: Innovative Techniques (6) © 2006 SAMSUNG Electronics. All rights reserved. 19
  20. 20. Wrap Ups© 2006 SAMSUNG Electronics. All rights reserved. 20
  21. 21. Summary (1) Case studies of enabling the innovation for mobile technology and management Real world applications for innovation techniques that is targeting Six-sigma expansion by using the techniques from other management field Case study for TRIZ application is introduced which is the main steam of innovation management © 2006 SAMSUNG Electronics. All rights reserved. 21
  22. 22. Summary (2) Six-Sigma Expansion Six-Sigma is the framework for improving or generating the process Any techniques can be adapted during the Design/Optimize phase Expansion of 6 Sigma tools with open mind Candidate Techniques for Six-sigma Adaptation from other fields • Current Six Sigma evolution: TRIZ • OR/MS: Linear programming, Queueing theory, Game • CS: Generic algorithm, OOP • EE: Neural networks, Filter theory © 2006 SAMSUNG Electronics. All rights reserved. 22
  23. 23. Summary (3) Innovative Techniques TRIZ is most well known techniques for innovative approaches for engineering, management and technologies © 2006 SAMSUNG Electronics. All rights reserved. 23
  24. 24. Thank you© 2006 SAMSUNG Electronics. All rights reserved. 24
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