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Social Media Marketing by Vijay Ram
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Social Media Marketing by Vijay Ram

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Learn the importance of Social Media Marketing in today's competitive environment. …

Learn the importance of Social Media Marketing in today's competitive environment.
By Vijay Ram

Published in: Business, Technology

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Transcript

  • 1. VijayRam
  • 2. Overview  Social media marketing refers to the process of gaining website traffic or attention through social media sites  77 % of B2C companies and 43 % of B2B companies find customers on Facebook.  And the numbers prove high across other platforms too, including Twitter, LinkedIn, Google+, Pinterest, and Instagram.  Effectively managing your social media sites will produce higher brand recognition, more leads, and more conversions
  • 3. Most Popular
  • 4. Important Channels  Facebook : Put a Facebook “like” button somewhere on the homepage of your website.  YouTube: A well-done YouTube video can give viewers a comprehensive overview of your business or of a product or service  LinkedIn: You can create your company page and post content  Twitter: Post updates, communicate with new/existing clients
  • 5. Few tips to make Social media manageable.  Keep it Simple  Set a Schedule  Find Tools to Work Smarter(Hootsuite, Sprouter)  Integrate with What You're Already Using  Be active on your Facebook page.  Frequently leave comments on social media sites that you follow
  • 6. Measuring your results  Shares and re-tweets  Blog post activity  Fan and follower counts  Mentions  Traffic  Search engine optimization  Sales: Have your sales increased?
  • 7. How Social Media Is Changing The World
  • 8. Conclusion  Social media marketing is a huge asset to any business in today’s world. Your efforts can pay off big time and motivate you to become a social media marketing expert. Social media can and will do some awesome things for your bottom line.
  • 9. Thank You