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The Future of Blogging
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The Future of Blogging

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Vincent Ha, CEO of Gushcloud.com, shares his insights on the future of blogging.

Vincent Ha, CEO of Gushcloud.com, shares his insights on the future of blogging.

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  • 1. THE FUTURE OF BLOGGING Vincent Ha, CEO of Gushcloud.com Caveats 1) These are just my personal opinions 2) Limited experience in North AmericaThursday, March 22, 12
  • 2. Thursday, March 22, 12
  • 3. Thursday, March 22, 12
  • 4. The impact? Exhibit A: Gushcloud Traffic 1000+ 20 mins A Tweet at 10pmThursday, March 22, 12
  • 5. Some stats for you.... According to Wall Street Journal... 1% of Americans blog for some income. 3 of 4 are graduates Mostly white males? It takes about 100,000 monthly unique visitors to generate $75k annually. Only 2% of bloggers make their living from blogging.Thursday, March 22, 12
  • 6. What are brands looking for? 1. Past results. CPCs, Impressions, Engagement Google Analytics Who reads you, 2. Audience profile match. where do they Polls read you from? http://speckyboy.com/2010/09/23/top-10-free- poll-and-survey-widgets-for-your-website/ 3. Personal branding match. What ‘tags’ describe FB, Twitter, Social you? NetworksThursday, March 22, 12
  • 7. What are brands looking for? An example An example Age : 19 Profile : Blogger/ Student Blog URL : www.luce-dale.com Blog Genre : Retail, Lifestyle, Fashion, Travel, Art & Photography Blog Followers : 3,000 daily unique hits and above FB Fans / Friends : Blocked / Subscribers: 1,499 Twitter Followers : 3,166 Reason of choice: Targets readers from Indonesia aged 14 years old and above.Thursday, March 22, 12
  • 8. What are brands looking for? An exampleThursday, March 22, 12
  • 9. What are brands looking for? An exampleThursday, March 22, 12
  • 10. What are brands looking for? An example Twitter activities •  @Claradevi gets re- tweeted every 11 Tweets •  18.2 tweets per day •  Re-tweets every 7.2 Tweets •  Based on analyzing 2399 TweetsThursday, March 22, 12
  • 11. What are brands looking for? An exampleThursday, March 22, 12
  • 12. What are brands looking for? An example Comestics FMCG Products E.g. Acuvue Social Media ArtsThursday, March 22, 12
  • 13. How do you increase your personal value? 1. Gather data Are you effective? Who are your audience? 2. Grow your personal brand Do people think you’re awesome? 3. Get plugged in Who do you work with?Thursday, March 22, 12
  • 14. How do you increase your personal value? Getting Plugged InThursday, March 22, 12
  • 15. How do you increase your personal value? Grow your personal brand Are you worth subscribing? Are you worth following? Comments, Retweets Likes Are you worth repinning? Are you worth watching?Thursday, March 22, 12
  • 16. Staying true...balance Customize your disclosure statement “Hey everyone, I’m working with brand X on this new campaign for widget X and I’m gonna share my thoughts on this...these are my real opinions which brand X has kindly sponsored :)” BE real. But BE constructive. Frame criticism positively: I didn’t like widget X’s button placement, in the next version I would put it... I wouldn’t use this as regularly as someone in job Y-Z but I would recommend this to my friends in the W industry.” If you can’t think of anything positive, don’t accept the gig.Thursday, March 22, 12
  • 17. The future of blogging? http://xiaxue.blogspot.com/ Endorsement, Ads, Tweets, SThursday, March 22, 12
  • 18. The future of blogging? Traditional Content producers Brands/Businesses Aggregators/ Advertiser Publisher Networks Creative Agencies Ecosystem Ecosystem Audience Media buying houses Resellers Measurement housesThursday, March 22, 12
  • 19. The future of blogging? ‘Convergence’ Marketing/ Publisher Advertiser Ecosystem Ecosystem New Advertising Products New Marketing Opportunities E.g. Social Media Brands/Creative/Digital Agencies Content ProducersThursday, March 22, 12
  • 20. The future of blogging? Future Marketing & Consumption ecosystem Measurement and ROI, Smarter, Targeted Spending, TransactionalThursday, March 22, 12
  • 21. The future of blogging? Word-of-mouth/Influencer Marketing Action-based, Transactional Twitter Blogs FacebookThursday, March 22, 12
  • 22. The future of blogging? Word-of-mouth/Influencer Marketing Measurements CPM Value Creation CPC CPAThursday, March 22, 12
  • 23. Join us at Gushcloud or email us at Northamerica@gushcloud.com for sales opportunities Thank you! Let’s discuss! @vincenthaky @gushcloudThursday, March 22, 12