Can Curation Make You a Better Blogger

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How curation can increase your authority and expand your influence. …

How curation can increase your authority and expand your influence.

Copyright Oliver Starr, Pearltrees, 2011. Used under a CC attribution: http://creativecommons.org/licenses/by-sa/3.0/.

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  • Based upon Patrice Lamothe’s Post “The Web’s Third Frontier” which originally appeared on his blog Cratyle.net (http://www.cratyle.net/en/2010/03/11/the-webs-third-frontier/)\n
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  • Just what is curation? \n
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  • YouTube Exhibit Displayed on Exterior of Guggenheim in NYC: www.allartnews.com/after-23358-submissions-mediums-collide-at-youtubes-guggenheim-exhibit/\n
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  • Don’t believe me? Did you select your outfit today?\n
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  • The curation process: aggregate items into a collection, make choices about which items from a collection you wish to exhibit, use discernment to make those choice.\n\nIn this case you might have asked yourself, what impression do I wish to make, who will see me, how do I want to be perceived, what is the context of my presentation, etc.\n
  • Almost everyone. (of course there’s no accounting for taste)\n
  • Where does Curation fit into today’s web and your workflow?\n
  • Curated content sits between random / serendipitous discovery and highly targeted search. It is most useful when you know what topic you want to study but don’t know what it is you want or need to know about the topic.\n
  • It provides context\n\nGives you a broader and/or deeper view of a topic\n\nAllows you to produce meaningful insight without having to depend completely on your own original content\n\nIs an essential part of any content strategy\n
  • It provides context\n\nGives you a broader and/or deeper view of a topic\n\nAllows you to produce meaningful insight without having to depend completely on your own original content\n\nIs an essential part of any content strategy\n
  • it is the third natural phase of the web based upon Tim Berner Lee’s underpinning concepts\n
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  • It provides context\n\nGives you a broader and/or deeper view of a topic\n\nAllows you to produce meaningful insight without having to depend completely on your own original content\n\nIs an essential part of any content strategy\n
  • Know which tool to use for which kind of curation. they are not one size fits all. find the ones that work best for you for each type of curation you are doing:\n\nReal time news\nTopic\nOpinion\nArchiving\nSearch\n
  • Use curation as another part of your bigger social media efforts to engage your community and crowd-source even better, deeper, more nuanced content from your fans and the biggest experts on the topics you (or your company) care about most\n
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Transcript

  • 1. Can Curation Make YOU a Better Blogger?How curation can increase your authority and expand your influence Presented by Oliver Starr, Chief Evangelist, Pearltrees
  • 2. Please follow @owstarr on twitter for updates and additional information.
  • 3. Curation:Cu*ra"tion (ku-ra-shun)the selection of, care for and presentationof the objects entered into a collection
  • 4. some finer points on the topic...
  • 5. Aggregation is not...
  • 6. curation
  • 7. Thinkmuseum...
  • 8. notwarehouse
  • 9. Almost Everyone is a Curator!
  • 10. Don’t Believe Me?
  • 11. Did you select your outfit today?
  • 12. The Curation Continuum
  • 13. “I’m looking for “I want to know more about “I know exactly what I’m something fun/ something in particular” looking for” Interesting” Curated ContentSerendipitous Discovery Targeted SearchHighly Random Sweet Spot for Expanding Influence and Reach Highly Specific
  • 14. Why is Curation So Important?
  • 15. 5 Takeaways...
  • 16. Curation is one of thefundamental principals of the Web
  • 17. By adding curation to your skill setyou can improve the quality (andincrease the quantity) of the contentyou create and distribute
  • 18. Curating allows you to produce (andeven crowd-source) meaningfulinsight without depending completelyon your own original content
  • 19. By understanding the various curationtools you’ll be able to use them inappropriate ways - It’s a shortcut to expanding your influence!
  • 20. By making it easy for your audienceto curate the content you create, youbecome part of a larger conversation Once you become a majorcontributor to this larger group your influence expands as does your authority!
  • 21. Thank You