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SEO for Bloggers<br />
WHY SEO?<br />PRO TIP: “Understand SEO – When I started, I didn’t really understand SEO and I wondered why nobody read my ...
Know your reader<br />Who do you want to reach and get to read your stuff?<br />Research your competitors, meta tagsRememb...
Know your reader<br /><head> <br /><title>Vibrant - The Leaders of Contextual and In-Text Advertising</title> <br /><meta ...
Go for the long term<br />Google – the main search engine takes a long time to “trust” sites Buy your domain name for a lo...
Domain Names<br />Your name if it is personal<br />A keyword you want to rank for<br />San Francisco shoes online<br />San...
Google Keyword tool<br />https://adwords.google.com/select/KeywordToolExternal<br />Before you start have a good hunt arou...
Google Search<br />Before you start have a good hunt around your competitors – look at all their met tags<br />Google San ...
Content Writing For Search Engine Optimisation (SEO)<br />Content Writing for SEO Tips<br />To begin with, make the name o...
The Words and Repetition<br />Include the keyword you want to optimize in the text several times. <br />Have it in the fir...
Content Writing For SEO and Sub-titles<br />Put sub-titles in your text using the key term you want the search engines to ...
Keyword Analytics<br />Use Google Keyword tool and post about related terms and the things people search for<br />Use your...
Photos bring traffic<br />Name your photos<br />San_Francisco_shose.jpg<br />SanFranciscoshose.jpg<br />Use Alt tags<br />
Make Videos<br />Name your videos<br />San_Francisco_shose.mpg<br />SanFranciscoshose.mpg<br />Put it on YouTube.com<br />...
START WRITING<br />START WRITING now!<br />It takes time for Google to trust the site so get on with it. <br />
Think broad and long<br />Shoes in San Francisco<br />Best shoes in San Francisco<br />Where to buy best shoes in San Fran...
Educate Others<br />Teach this to your friends, all of them.<br />They will rank better with the search engines.<br />They...
Link Development<br />Blogrolls<br />Directories<br />
Guest posting!<br />Guest posting!<br />Google loves links to your site<br />You want links from the term you want to rank...
Guest posting!<br />Other peoples audiences‘<br />Other peoples SEO!<br />San Francisco blog http://www.meetup.com/San-Fra...
Article Marketing<br />Here are some sites that are popular among article marketers:<br />Ezine Articles, Squidoo, HubPage...
Blog Comments<br />Keep it real !<br />DO NOT spam blogs; writing good quality comments will peak people’s curiosity and c...
Optimizing Your Content for Social Sharing – by Sue Keogh<br />Go For a List Title<br />People like this because they know...
The Best WordPress Plugins<br />All in One SEO Pack Automatically optimizes your WordPress blog for search engines. Everyo...
SOCIAL Objects <br />MAKE things people can link to<br />MAKE things people will want to write about<br />“San Francisco S...
SOCIAL Objects <br />Slideshare.com<br />YouTube.com<br />Facebook.com  - Fan Pages<br />PHOTOS <br />Content Curation – W...
SEO tools<br />Linkdex<br />SEMrush<br />Raven SEO<br />LOTS more<br />
THANK YOU<br />If you want to read more <br />www.howtomakeablogbook.com<br />Get some help Mrn@murraynewlands.com<br />
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SEO for Bloggers: An Overview

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Transcript of "SEO for Bloggers: An Overview"

  1. 1. SEO for Bloggers<br />
  2. 2. WHY SEO?<br />PRO TIP: “Understand SEO – When I started, I didn’t really understand SEO and I wondered why nobody read my blog. Spending an hour or two learning basic Search Engine Optimization is well worth it.” – Luke Brynley-Jones<br />
  3. 3. Know your reader<br />Who do you want to reach and get to read your stuff?<br />Research your competitors, meta tagsRemember it is what your readers search for not what your as a blogger / business owner call it. <br />View Source <br /><title>Affiliate Every Link on the Web with VigLink</title> <br /><meta http-equiv="Content-type" content="text/html; charset=utf-8"/> <br /><meta name="keywords" content="affiliate marketing, monetization, content, optimization"/> <br /><meta name="description" content="Your links can be doing more. Unlock the power of your site's links and earn extra money from your site automatically, transparently and honestly."/> <br />
  4. 4. Know your reader<br /><head> <br /><title>Vibrant - The Leaders of Contextual and In-Text Advertising</title> <br /><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /> <br /><meta name="description" content="Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching over 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&amp;T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant CEO and co-founder Doug Stevenson was named Ernst &amp; Young Entrepreneur Of The Year&reg; 2010 for Metro New York." /> <br /><meta name="abstract" content="Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching over 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&amp;T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant CEO and co-founder Doug Stevenson was named Ernst &amp; Young Entrepreneur Of The Year&reg; 2010 for Metro New York." /> <br /><meta name="keywords" content="Vibrant Media, Contextual Advertising, Contextual Advertising Technology, Contextual Online Advertising Technology, Contextual Online Advertising Technology, Contextual Keyword Advertising Technology, Contextual Online Advertising, Contextual Keyword Advertising, Content Targeted Advertising, IntelliTXT, Intellitext, SmartAD, Smart Ad, Keyword advertising, Keywords, Online Advertising, Targeted Advertising, Targeted Online Advertising, Technology Advertising, Targeting Technology Advertising, Contextual Technology Advertising, Text Link, Text Links, Targeted Text Links, Targeted Text Link, Contextual Text Links, Contextual Text Link, Contextual Advertising Network, Contextual Online Advertising Network" /> <br /><meta name="author" content="Vibrant Media" /> <br /><meta name="distribution" content="Global" /> <br /><meta name="revisit-after" content="5 days" /> <br /><meta name="robots" content="FOLLOW,INDEX" /> <br /><meta name="copyright" content="Copyright 2011 Vibrant Media LTD. All rights reserved." /> <br /><meta name="rating" content="General" /> <br />
  5. 5. Go for the long term<br />Google – the main search engine takes a long time to “trust” sites Buy your domain name for a long time<br />The longer you are around the more links you are likely to get<br />That means you need a lot to say<br />SEDO?<br />
  6. 6. Domain Names<br />Your name if it is personal<br />A keyword you want to rank for<br />San Francisco shoes online<br />San Francisco poems <br />Love poems and guns… what<br />
  7. 7. Google Keyword tool<br />https://adwords.google.com/select/KeywordToolExternal<br />Before you start have a good hunt around your competitors – look at all their met tags<br />San Francisco Shoe – 14,800 US searches per month<br />SanFranciscoShoeblog.com ? <br />
  8. 8. Google Search<br />Before you start have a good hunt around your competitors – look at all their met tags<br />Google San Francisco Shoe - 39,100,000<br />Intitle:"san francisco shoe“ - 3,670 <br />Look out for high ranking sites in your way. New York Times<br />
  9. 9. Content Writing For Search Engine Optimisation (SEO)<br />Content Writing for SEO Tips<br />To begin with, make the name of the post the same as the term that you want to the search engines to find. Place that term at the beginning of the title, the URL, and in the first paragraph. <br /> <br />For example, if you want to write a post that will rank for content writing, you should title your post “Content writing for SEO top tips”, not “Top tips forcontent writing for SEO”. <br />The shorter the URL the better. Google likes shorter content.<br />People tend to link to the post using the name of the post. So, if the post is titled “Content writing for SEO,” people will link to your post using the very same words that you want your blog to rank highly for. For example, I wrote a post about this titled Content writing for SEO.<br />
  10. 10. The Words and Repetition<br />Include the keyword you want to optimize in the text several times. <br />Have it in the first paragraph<br />Link back to the post from the post<br />Link from other pages to that post<br />Have a category<br />Tag the post with related terms<br />Write several posts on related topics<br />
  11. 11. Content Writing For SEO and Sub-titles<br />Put sub-titles in your text using the key term you want the search engines to find. <br />
  12. 12. Keyword Analytics<br />Use Google Keyword tool and post about related terms and the things people search for<br />Use your analytics to find what terms people are using when coming to your site and write about those terms<br />
  13. 13. Photos bring traffic<br />Name your photos<br />San_Francisco_shose.jpg<br />SanFranciscoshose.jpg<br />Use Alt tags<br />
  14. 14. Make Videos<br />Name your videos<br />San_Francisco_shose.mpg<br />SanFranciscoshose.mpg<br />Put it on YouTube.com<br />Link to it from YouTube.com in the first part of the description<br />
  15. 15. START WRITING<br />START WRITING now!<br />It takes time for Google to trust the site so get on with it. <br />
  16. 16. Think broad and long<br />Shoes in San Francisco<br />Best shoes in San Francisco<br />Where to buy best shoes in San Francisco<br />Where to buy best shoes in San Francisco SOMA<br />Make content for education <br />Make content for intent<br />
  17. 17. Educate Others<br />Teach this to your friends, all of them.<br />They will rank better with the search engines.<br />They will get better links.<br />They will get more traffic.<br />When they link to your site, you will benefit because your friends will link to your site using the terms you want to rank highly for.<br />
  18. 18. Link Development<br />Blogrolls<br />Directories<br />
  19. 19. Guest posting!<br />Guest posting!<br />Google loves links to your site<br />You want links from the term you want to rank for<br />Murray has a great San Francisco Shoe blog. <br />NOT<br />Murray has a great San Francisco Shoe blog. <br />
  20. 20. Guest posting!<br />Other peoples audiences‘<br />Other peoples SEO!<br />San Francisco blog http://www.meetup.com/San-Francisco-Blog-Club/<br />
  21. 21. Article Marketing<br />Here are some sites that are popular among article marketers:<br />Ezine Articles, Squidoo, HubPages, ArticlesBase, GoArticles, Articlecity<br />
  22. 22. Blog Comments<br />Keep it real !<br />DO NOT spam blogs; writing good quality comments will peak people’s curiosity and cause them to follow your link back to your blog. Poor quality comments will lead to your comment being deleted.<br />
  23. 23. Optimizing Your Content for Social Sharing – by Sue Keogh<br />Go For a List Title<br />People like this because they know what they’re getting. Be imaginative with it – why say, “7 tips to weight loss” when you could say, “Discover the 7 dieting secrets that work for every woman”.<br />
  24. 24. The Best WordPress Plugins<br />All in One SEO Pack Automatically optimizes your WordPress blog for search engines. Everyone uses it. If you haven’t got it, get it now!<br />Google XML Sitemaps Creates a Google sitemaps-compliant XML sitemap of your WordPress blog. This helps Google index your website.<br />Broken link checker Search engines do not like broken links. This plug-in ensures you have none.<br />Best posts summary Provides a daily, weekly or monthly summary compilation of your posts. This is a great way for readers to catch up on any of your blog posts they may have missed. It’s also an excellent way to link internally.<br />Blog Traffic Exchange You plug someone else’s site and they plug yours. This is something I am trying. You pass traffic to other, related sites and they pass traffic to your blog. It helps you share conversation between blogs.<br />WordPress stats  This plugin very simply gives you everything you need to track your visitor stats. This is critical to SEO success, as it helps you find out where your traffic is coming from.<br />WP Super Cache This is a very fast caching engine for WordPress that produces static html files. These speed up your blog for your visitors. – <br />
  25. 25. SOCIAL Objects <br />MAKE things people can link to<br />MAKE things people will want to write about<br />“San Francisco Shoe Guide for 2012”<br />You can get people to write about them<br />You can get people in them<br />You can work as a team<br />Something that you can use to develop a reputaion<br />Something you can get advertisers for<br />Something you can sell?Make a separate site?<br />San Francisco blog http://www.meetup.com/San-Francisco-Blog-Club/<br />
  26. 26. SOCIAL Objects <br />Slideshare.com<br />YouTube.com<br />Facebook.com - Fan Pages<br />PHOTOS <br />Content Curation – WIKI<br />AMAZON.com<br />
  27. 27. SEO tools<br />Linkdex<br />SEMrush<br />Raven SEO<br />LOTS more<br />
  28. 28. THANK YOU<br />If you want to read more <br />www.howtomakeablogbook.com<br />Get some help Mrn@murraynewlands.com<br />
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